The Project

Collaborating with Omni Hotels and the Dallas Cowboys, the interior design team produced a first-of-its-kind hotel destination experience for sophisticated sports fans – The Omni Hotel Frisco at The Star. The new hotel and conference center sits adjacent to the Dallas Cowboys World Headquarters and the Ford Center’s multi-use event space and practice facility offering a truly immersive sports experience for Omni Frisco guests.

A modern cornerstone of the Frisco area, the Omni Hotel reflects the culture and energy of North Texas, where visitors will experience ‘Progress in Motion’—melding Frisco’s past to the present while providing exciting elements with timeless comfort and amenities. Sports undertones and modern elements combine to represent the bright future and opportunities provided by the new sports complex in its new Frisco home. Regional nuances are incorporated throughout the interior design, pulling in football inspiration and the Dallas Cowboys brand in subtle ways. Mixed metals combine with walnut woods to provide a high-end look and ambience. In guestrooms, the use of warm neutrals inspired by Texas agriculture create a masculine envelope with rich, timeless styling.

James Carry’s design experience while at Wilson Associates.

LocationFrisco, TexasTotal Size240,000 SFTotal Cost$180 millionServices PerformedInterior DesignProgram Components16-story luxury hotel; 260 guestrooms, including 40 premium rooms & suites; 24,000 SF of event space; meeting rooms & ballroom; viewing deck overlooking the high-energy plaza; Neighborhood Services restaurant; terrace pool deck & bar; charcuterie & coffee bar; retail shop; fitness room

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