On the Boards: Canopy by Hilton Hotel

Memphis, Tennessee

HBG Design is currently designing a new four-star Canopy by Hilton hotel in the heart of downtown Memphis. As one of Hilton’s newest upper upscale, full-service brands, Canopy is a lifestyle concept hotel that’s designed to immerse guests in the unique characteristics of host cities and neighborhoods, while attracting local residents to the public spaces. The siting of the new Memphis hotel is perfectly suited to the brand’s promise.

When complete in 2020, the $43 million hotel will be located at a marquee corner location, overlooking the corner of Union and B.B. King Boulevard surrounded by three of the city’s most iconic destinations — The Peabody Hotel, AutoZone Park and Charlie Vergos’ legendary Rendezvous barbecue restaurant. The hotel is also in walking distance to Beale Street and will boast an exterior and interior design in keeping with Memphis’ unique contemporary vibe and iconic spirit as a river city with musical heritage.