The Project

The Seminole Hard Rock Hotel & Casino Hollywood property comprises the 168-room Pool Tower, the 638-room Guitar Tower and the Rock Spa and pool. The relaxed yet sophisticated interior design is inspired by the lifestyle of sunny Florida and the surrounding lush landscape. Natural and organic colors, textures, finishes and patterns throughout the guestroom, suite and spa designs were intentionally selected to help pull elements of the outdoor environment into the carefully curated interior spaces.

Guestrooms and suites combine natural stone surfaces with woven textures, custom millwork, lush area rugs and pops of color to achieve Floridian-inspired residential-like accommodations, including bathrooms that offer open views into bedrooms and walk-in showers. Ten VIP suites and a private gaming parlor on the top levels of the Guitar Tower fully maximize the surrounding views of the property’s landscape and surrounding pool complex. Each suite showcases its interpretation of the Floridian residential lifestyle and provides a unique palette of high-end finishes and furnishings. The highlight of the guest experience is eight swim-out suites, located at the bottom level of the Pool Tower. Boasting 12-foot ceilings and large-format flooring, these spaces have an outdoor deck that connects guests to the hotel’s public swimming lagoon and river amenities.

James Carry’s design experience while at Wilson Associates.

LocationHollywood, FloridaServices PerformedInterior DesignProgram Components168-room Pool Tower and 638-room Guitar Tower, featuring guestrooms, suites and 10 VIP Suites; 42,000 SF Rock Spa

Privacy Preference Center