A Curated Look at BDNY 2025: Materials, Trends & Designer Insights
Set in the cultural capital of New York City, Boutique Design New York (BDNY) brings together the hospitality industry’s leading voices, brands, and creators. It’s a vibrant convergence of design innovation—where boutique hotel concepts, emerging materials, and experiential environments take center stage. For designers looking to push boundaries, grow their expertise, and tap into what’s next, BDNY continues to be one of the most influential events of the year.
As part of HBG Design’s longstanding tradition of attending BDNY each year, we sent two talented interior designers—Megan Peel from our Memphis office and Kristina Hoang from our San Diego office—to experience the show firsthand. Their insights reveal the trends, materials, and moments shaping the future of hospitality design, and how those discoveries directly elevate HBG’s work for our clients.
Spotlighting Emerging Trends: A Recap from Megan Peel, Interior Designer (Memphis)
Natural stone as sculptural furniture was an early standout for Megan, who noticed designers applying stone in unexpected ways—wrapping sofa backs, accenting dining chairs, and adding mass and luxury to typically lighter pieces. These approaches signal a shift toward furnishings that feel more permanent, architectural, and artful.
She also saw deep color saturation and color-drenched environments continuing to gain momentum. Many exhibitors reinterpreted vintage or elaborate stylistic elements through rich hues and layered finishes—showcasing how the past can be thoughtfully transformed into the present.
A notable aesthetic direction was the resurgence of East-Asian design influences, appearing in carpet patterns, screens, and subtle architectural accents. Complementing these quieter palettes were natural textures inspired by water, reflected in rippled metals and glass incorporated into ceiling panels, headboards, partitions, and tables.
For Megan, BDNY served as more than a trend-spotting opportunity—it was a relationship-building experience with real project impact. Designers were able to walk the show with a potential HBG client, gaining early insight into their aesthetic preferences and material expectations while meeting vendors who could support future project needs. The show also reinforced the power of storytelling and how physical materials can center the guest experience in unexpected ways.
Design Evolution & Elevated Detailing: A Recap from Kristina Hoang, Interior Designer (San Diego)
Kristina observed that the curved forms trending in recent years have evolved into a more refined, contemporary language. Exhibitors showcased cleaner detailing, more intentional craftsmanship, and unique ways of expressing organic shapes—making these silhouettes feel sophisticated and fresh.
Across material palettes, she noted a noticeable pivot toward richer, more vibrant earth tones. Instead of the muted desert colors popular in past years, designers embraced mossy greens, deep plums, caramels, woven textiles, and exaggerated pattern scales. The overall direction was tactile, bold, and layered.
While exploring furniture, lighting, and art curation, Kristina found multiple moments of inspiration that will help infuse that same energy into HBG’s hotel and resort projects.
How BDNY Strengthens HBG’s Design Leadership
As both Megan and Kristina shared, BDNY offers powerful advantages for our project teams and our clients:
- Early access to the products, materials, and ideas shaping the next era of hospitality
- Direct connection with manufacturers and vendors, strengthening the sourcing and specification process
- Unique opportunities to walk the show with clients, gaining real-time insights into their preferences
- Inspiration that fuels fresh, guest-centered design solutions
BDNY continues to push the industry forward—and HBG’s designers return each year with renewed energy, deeper knowledge, and a stronger network of partners to support exceptional hospitality environments.
“Future Unfolding”: HBG Emerging Professionals Reflect on NOMA 2025 Insights
HBG Design’s emerging professionals explore the power of connection, mentorship, and inclusive design at the 2025 NOMA Conference in Kansas City.
HBG Design’s young architectural professionals, Carmen Fluellen and Joshua Yarbrough, recently attended the 2025 National Organization of Minority Architects (NOMA) Conference in Kansas City, Missouri. This year’s theme, “Future Unfolding,” challenged attendees to reimagine an equitable and inclusive future for the built environment—one rooted in care, collaboration, and community impact.
Designing With, Not For: Building Trust Through Collaboration
Reflecting on the experience, Carmen Fluellen noted that two ideas stood out most:
“The networkability of the conference was incredible—professionals across disciplines and experience levels were genuinely welcoming and curious about each other’s work. And the recurring theme of ‘designing with, not for’ resonated deeply. Speakers emphasized the importance of building trust through hands-on collaboration in planning, programming, and feasibility studies—truly partnering with clients and communities to co-create meaningful solutions.”
Carmen, who has been involved with NOMA since 2015, continues to stay active in the local Memphis chapter and currently serves as Social Media Chair.
“Our next chapter meeting will be held on November 18 at 6:30 p.m. at Aaron Patrick Architects in Clark Tower,” he shared. “It’s open to everyone—designers, students, and anyone interested in building community through design.”
Exploring Ideas and Innovation
Among the conference’s many inspiring sessions, Joshua and Carmen were struck by the variety of topics that bridged design, technology, and social impact.
A highlight for both was the keynote by Dr. Ruha Benjamin, who explored the intersection of artificial intelligence and the human experience in design.
“We often assume technology is in the driver’s seat, but humans are missing,” Benjamin said. “The desire and ideology that we as humans possess is what’s missing behind these newer technologies.”
Her talk urged attendees to question who truly owns the future—and how designers can guide that future with empathy, awareness, and responsibility.
Technology, Creativity, and Sustainability in Tandem
Fluellen was particularly inspired by a hybrid steel-timber gravity structural system that offers lightweight installation and adaptability for future redesigns. He also noted the creative use of color and form as cost-effective ways to elevate design expression—proof that innovation doesn’t always require high budgets.
Meaningful Engagement Beyond the Checklist
Several sessions focused on design equity, cultural storytelling, and authentic community engagement. One takeaway that struck Fluellen was a warning against becoming a “check-the-box architect.”
“Every requirement on a checklist impacts someone’s experience—owners, end users, or the surrounding community. Community engagement isn’t about what we can give to the community, but about understanding what the community feels it’s missing,” he shared. “That connection leads to more inclusive, lasting design outcomes.”
Speakers shared examples of projects that used cultural storytelling to revive neighborhoods, combat gentrification, and increase productivity in educational and workplace settings.
The Power of Representation and Mentorship
The NOMA Conference is one of the most diverse professional events in the design industry, bringing together over 1,500 architects, designers, and 500 students from across the country. Both Carmen and Joshua found that sense of belonging and collaboration especially powerful.
Joshua, who has been involved with NOMA since 2019, previously served as the organization’s Student Liaison for four years and helped restart the NOMAS Student Chapter at the University of Memphis in 2023–2024.
“The conference was amazing,” Joshua said. “If you’re a designer, whether in architecture or interiors, NOMA is something you should consider.”
Carmen echoed the same sentiment:
“It was inspiring to be surrounded by so many voices and perspectives. Mentorship came up often—true mentorship that benefits both mentor and mentee. That’s how our profession continues to grow.”
The Future, Ever Unfolding
When asked what “Future Unfolding” meant to him, Fluellen reflected:
“The future is always unfolding—economically, technologically, professionally. The key is to stay grounded in what makes you ‘you,’ while pushing yourself to evolve and engage where it matters most.”
He left the conference energized by words shared from a speaker that perfectly captured the spirit of the event:
“Don’t just think of those in the room—think of those who are missing, but should be there, or will one day be there.”
Supporting Emerging Talent at HBG
HBG Design proudly supports its emerging professionals through opportunities like NOMA, recognizing the value of continued learning and diverse professional engagement. Carmen’s and Joshua’s participation in the 2025 NOMA Conference reflects HBG’s ongoing investment in developing future leaders—those who bring forward-thinking design, empathy, and inclusivity to every project.
“Attending NOMA reminded me that architecture’s impact reaches far beyond the building—it’s about people, connection, and community,” Carmen said.
For HBG’s next generation of designers, experiences like NOMA are shaping not only their professional growth but also the future of equitable, meaningful design.
AIA TN Conference 2023: Our Top 5 Moments
1. Excellence Shines at the AIA TN Conference: Showcasing HBG Design's Impact
The recent AIA TN Conference held in our hometown of Memphis was not just an event; it was a testament to the indelible mark that HBG Design continues to leave in our local design community. As the conference unfolded at the Hyatt Centric Beale Street – designed by HBG Design – the resonance of our team's commitment to innovation, diversity, and professional growth reverberated throughout the event.
2. Nurturing Emerging Professionals: A Prestigious Acknowledgment
HBG Design was honored to be recognized as an Emerging Professionals Friendly Firm at the conference. This prestigious award underscores our dedication to creating nurturing environments that foster the growth and development of emerging talents within our industry. As firm believers in the power of mentorship and professional development, we are humbled to receive this recognition.
3. Diverse Voices Resound: Carmen Fluellen Jr. & Jeanne Myers Featured in 'Say it Loud' Exhibition
The "Say it Loud" exhibition celebrates the invaluable contributions of diverse designers, architects, engineers, and planners, amplifying their voices and experiences within the architecture and design fields. HBG Design team members Carmen Fluellen and Jeanne Myers were featured in this year's exhibition.
Carmen Fluellen
Carmen Fluellen's contributions have been pivotal in the development of notable projects such as the new 23-story, 317-room Four Winds South Bend Casino Resort in South Bend, Indiana, and the impressive $44.5 million, 155,600 SF Hyatt Centric in Memphis, Tennessee. His expertise was also key in the master planning of the proposed 85-acre, multi-building BLP Film Studios complex in the Whitehaven area of Memphis, Tennessee. This ambitious project is set to become the second largest African American-owned film studio in the U.S.
Carmen's commitment to excellence extends beyond the project site, as seen through his involvement with the National Organization of Minority Architects (NOMA) Memphis Chapter and his leadership in our Emerging Professionals Studio (EPS) program.
Jeanne Myers
Jeanne's dedication to architecture and design is paralleled by her deep involvement with AIA Tennessee. Serving as the current AIA Tennessee Treasurer since 2020, Jeanne's leadership has played a pivotal role in the organization's success. Her commitment extends to the AIA TN Conference on Architecture Committee, where her innovative ideas have led to the creation of meaningful engagement opportunities for fellow professionals.
An embodiment of mentorship and support, Jeanne champions the achievements of emerging professionals through her leadership in the Newly Licensed Award since 2013. Jeanne's dedication to supporting the growth of young professionals and her commitment to fostering a sense of belonging within the architectural community are truly inspiring. Jeanne's journey also extends beyond her professional involvement to her feature in the "Say it Loud" exhibition.
4. Celebrating Achievement: Ryan Callahan's Architectural License
HBG Design's Ryan Callahan was recognized at this year's conference for achieving his architectural license. The architectural license is not merely a piece of paper; it represents years of hard work, continuous learning, and a relentless pursuit of excellence. It embodies a profound understanding of the built environment and the impact that architecture has on shaping communities and enhancing lives. The HBG Design Emerging Professionals Studio thrives on mentorship, collaboration, and the exchange of ideas, and Ryan’s success is a reflection of these principles in action.
5. Embodied Excellence: The Guest House at Graceland Tour
As the conference unfolded, attendees were offered a unique opportunity to delve into one of HBG Design's remarkable Memphis projects – The Guest House at Graceland. This tour showcased the marriage of design innovation and cultural resonance that defines our work. The Guest House at Graceland exemplifies our commitment to crafting transformative design experiences.
Spotlight on HBG's Emerging Professionals Studio
A discussion with HBG Design’s Emerging Professional Studio (EPS) Leader and recently licensed architect, Ryan Callahan, AIA
Ryan, as the new leader of HBG’s Emerging Professionals Studio (EPS), can you give us some background on the program?
While my involvement in the Emerging Professionals Studio began five years ago, HBG Design’s EPS program was conceived about 15 years ago as a group led "by EPs for EPs", providing opportunities for leadership experience within the firm at an early career stage.
The EPS originally focused on helping emerging architecture professionals through the AXP architecture licensure process and also provided opportunities for team building. The program has evolved to serve expanded EP career needs, including welcoming HBG’s interior designers into NCIDQ licensure study while also focusing on individual leadership development.
As a practice that integrates architecture and interior design to create hospitality design experiences, it was imperative that the EP Studio evolve to support the way our firm works and collaborates. Architects and interior designers have different licensure requirements and different ways we approach a project based on the nature of our disciplines, but we share similar goals and many commonalities, which are incorporated in the EPS program.
Our EPS today is rooted in the idea that emerging professionals desire structure in working towards licensure, but also want the flexibility to easily modify the pace of their journey as their personal or professional life changes. Mentors play a key role in helping EPs find their path individually and as a group, actively developing support strategies and needed resources for licensure in ways that matter most to each individual in their particular stage of development.
How did you become a leader of EPS?
I had just passed my remaining Architectural Registration Exams (AREs) a few months before Nathan [Peak, HBG’s Practice Leader] asked me to lead the EPS group. I think he asked me specifically because I was newly licensed, but also because I was part of HBG’s pre-Covid EPS program culture. As our workplace returned to the office, we all wanted to find ways to reengage our EPs into a group-learning mindset and provide the kind of supportive group environment that we had before the pandemic, and had been missing for over two+ years. Covid was so disruptive to everything, to the way we do things, even to my own growth. I entered and came out of Covid in a different phase of life. A lot of things changed. For example, I was just newly married entering Covid. When we went into work-from-home mode during this weird, sort of hyperbolic isolation, I came back to the office as the father of two boys. Now, I’m more aware of the level of involvement that people in different stages of life can have after work hours, but I’m also more focused.
And, of course, I could not lead EPS without others. In our Memphis office, Chris Wood is co-leading on the interior design side. And in our San Diego office, architect Nathan Blair and interior designer Alexandra Milkovich are leading the local EPS activities.
How has the EPS changed since you started?
For the first two years of my involvement in EPS, we had about 20-30 EPS members. It seemed like our EPS culture revolved around in-person knowledge exchange forums, recreational sports, and group learning activities. Of course, the pandemic changed everything, and put a damper on group events. We are now recapturing that level of camaraderie and have a great EPS group and supportive firm culture. I am seeing our group involvement increase every month.
The “work-from-home era” did teach us how to become more technologically resourceful and interconnected across distances. With more variety of tools enabling us to work virtually, we were able to put study information at each EP’s fingertips. All HBG’s EPS study information was organized, cataloged by topic, and made accessible through our MS Teams cloud-sharing platform. I’m proud to say we didn’t let the pandemic become a huge obstacle to getting our EPs help. For me, the biggest hurdle was just getting started.What’s new for the EPS at HBG Design?
EPS leadership has also been developing onboarding courses to help new hires become fully engrained and fluent in HBG’s design processes. This is the information they didn’t and couldn’t learn in school.
This is a bit like HBG’s version of the NCARB AXP program re-formatted into a series of lessons from seasoned professionals at the firm who each offer over 20 years of industry experience. These seasoned professionals lead regular meetings to share topics on the firm’s building processes ranging from codes to life-safety; space planning to hospitality design to sustainability to construction detailing - all supporting knowledge sharing and the path to licensure through ARE, NCIDQ and LEED testing.
“Knowledge of how something is constructed is very valuable. It doesn’t matter if you are selecting a finish or drawing a wall or designing a building. If you know how it goes together, it goes together better,” says Ryan.
Knocking out AXP experience hours quickly is everyone’s goal when they get out of school, because there are a lot of hours required! EPS continues to coordinate supplemental training, quarterly site visits/project tours, exam study sessions, and professional engagement with design industry organizations. And our project staffing tracks EPs who are actively pursuing licensure to connect them with needed AXP hours.How are EPS participants given a voice?
Everyone in the EPS group is empowered to initiate a discussion, lead an event or portions of a group project, or given freedom to implement a new process they feel passionate about and that will lead to growth of their peers and colleagues.
Weekly ‘Coffee + Collaboration’ mornings offer an all-employee open platform to initiate design discussions based on active project reviews to help inform the general direction of design or seek input on how current projects could be improved. EPs and student interns work together as valued project team members, gaining exposure to design challenges as well as opportunities to exchange ideas. They get a lot of encouragement to add their input in project design critiques in an environment where every voice is respected. This adds to EP’s experience in acquiring increasing levels of hands-on design leadership and really finding their voice.
We also have a number of international AIA members and EPS gives them a road map to licensure in the U.S. after becoming licensed in another country. The EPS is really benefiting from the variety of viewpoints and experiences of our EPS members. They each bring different approaches and well-rounded perspectives to the group.
Is EPS all business?
Career fulfillment is heavily dependent on engagement with co-workers. Now that we are MOSTLY out from under the pandemic, I think it’s important for the EPS to continue promoting relationship building and providing bonding opportunities among co-workers and within the EPS. These group experiences build an authentic sense of camaraderie that builds trust and makes the work experience much more inspiring and positive.
From painting parties to kick-ball and indoor soccer teams; group nights and happy hours at new restaurants to family-centered outings, EPS is actively improving our post-Covid in-person firm culture and making the firm a stronger, more dynamic organization.
