The Project

HBG Design was the lead designer for the largest and most significant expansion at Elvis Presley’s™ Graceland® since opening to the public in 1982. Located across the street from world famous Graceland Mansion, ‘Elvis Presley’s Memphis’ is a 200,000-square foot entertainment complex designed as an open air lifestyle mall experience with streetscapes and storefronts that lead to multiple exhibits, theaters, retail shops and dining venues. The state-of-the-art facility is five times the size of the former visitor center, and presents the life, career and legacy of “the greatest entertainer” like never before – his roots, his influences and his artistry.

Photography by Dero Sanford

LocationMemphis, TennesseeTotal Size200,000 SFTotal Cost$45 millionClientPoag Lifestyle Centers / Elvis Presley Enterprises

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