HBG Design Talks Sportsbook Design in Casino Design Magazine
See full article in Casino Design Magazine.
Sportsbooks are the new hot item in casinos, so how do you design a sportsbook that competes, but also compliments your app?
https://issuu.com/globalgamingbusiness/docs/casino_20style_20magazine_202020/34
Desert Diamond West Valley Casino Shines in Casino Style Magazine
See full article in Casino Style Magazine
https://issuu.com/globalgamingbusiness/docs/casino_20style_20magazine_202020/6
HBG Design is the Architect of first new-build Caption by Hyatt
See full article in Memphis Business Journal
Developing a new hotel right now is extremely difficult. But, it's apparently not impossible.
Carlisle LLC CEO Chance Carlisle told the MBJ Oct. 22 he is set to close financing within two weeks and start construction by the end of November on One Beale's second hotel.
He knows that sounds risky, as the global pandemic rages on, but he's bullish on Downtown Memphis and the way a second hotel will complement the rest of One Beale.
"My confidence to start construction on the [second hotel] is a combination of my faith in our partnership with Hyatt, the strength of the [Caption by Hyatt] brand, and the belief by our partners in a resurgence in Downtown," Carlisle said. "Both our lenders and Hyatt strongly believe this will be highly successful."
Caption by Hyatt is a brand new limited-service flag that's largely targeted toward millennials. A property in Los Angeles is being converted into the first one; the Memphis location will be the first new-build property.
"[It's for] someone who appreciates good food and beverage [and] wants to be in the middle of the action, not the closest hotel off of the highway," Carlisle said. "It is a hangout hotel."
Carlisle said the new hotel's guests will benefit greatly from being next door to the full-service Centric — with its rooftop bar and abundance of meeting rooms — while paying less.
With the Centric set to open in March 2021, Carlisle is hoping the Caption will be ready by March 2022 — in time to take reservations for Memphis in May. It is set to contain almost 140 rooms on 10 floors.
HBG Design Named AIA TN Emerging Professionals Friendly Firm
We are excited to announce that we have once again been named one of top firms for Emerging Professionals in the state of Tennessee by AIA TN.
The guiding principals for companies to achieve this accolade include:
Foster Value and Retention of EPs
Providing unique firm cultures and benefits to encourage recruitment of EPs
Providing equitable compensation and benefits
Provide strong professional development for EPs
Mentorship
Encouraging and celebrating licensure
Providing EPs with a broad and diverse experiences in firm practice
Committing to and investing in EPs at all phases of their professional development
Promote EP engagement and leadership in the profession and the community
Providing leadership opportunities to EPs
Encouraging EPs to inform firm culture to transform the practice of architecture for the next generation.
Promoting involvement in the AIA and industry, charitable, and community organizations
For more information visit AIA TN
HBG Design Joins Victor Rocha for The New Normal Weekly Webcast
Join Dike Bacon and Victor Rocha as they discuss Tribal Gaming and The New Normal: The Business of Tribal Gaming During a Pandemic Presented by the National Indian Gaming Association.
See our new insights on navigating Covid-19 in Indian Gaming Magazine
See article in Indian Gaming Magazine
Insights from HBG Design Principal, Dike Bacon:
NAVIGATION: HBG Design has historically been able to navigate through industry challenges in a nimble fashion – and that hasn’t changed with COVID-19. Like many professional services firms around the country, we transitioned both our Memphis and San Diego offices to a work-from-home model in response to COVID-19. We were pro-active with this decision before local government directives required it. Our primary goal was and still is to keep our staff safe and healthy. Fortunately, we had plenty of very sophisticated technological platforms and accessible infrastructure in place to move swiftly and be fully operational in a matter of days.
Regarding our tribal clients, we have been fortunate in that much of our work has continued to progress. A number of our projects have continued through planning and design phases. It seems many clients have proactively decided to continue to advance their projects and get them ready for construction when the timing is right. We also have a number of projects that were in construction pre-COVID-19 and these have continued to progress through the pandemic. A big part of this success is attributed to construction companies that implemented numerous health and safety protocols in order to keep projects on schedule.
DRAWING CUSTOMERS: We have been studying the re-design of a number of the typical resort amenities. One of the most important has been food and beverage. We think that design solutions that respond to spacing requirements and COVID-19 restrictions should be flexible and adaptable as conditions continue to change and improve. This means more modular systems and easily modified seating arrangements that can actually create a feeling of luxury and exclusivity. The temporary re-use of existing conference and meeting space has been in recent discussions. The conference business will come back but in the interim these large spaces can creatively and temporarily be used for gaming space. Wiring, security and ingress/egress have to be addressed but it can work. In the right climates, increased outdoor activities may continue to be a very successful way to serve higher numbers of guests and keep the proper distances.
New Insights: Sportsbook Design as seen in Tribal Government Gaming
https://issuu.com/globalgamingbusiness/docs/tribal_government_gaming_2020/22
HBG Design's 2020 Predictions for Hospitality & Gaming Industry
As published in Indian Gaming Magazine's Ask the Experts Column titled "Spotlight on 2020 and Beyond"
Big data and the leverage of big data will continue to have a huge impact on Indian Gaming and the entertainment and hospitality industry for years to come. Data is such a significant part of our everyday lives and the management and analysis of big data by AI (artificial intelligence) is stunning if not a bit shocking. Like it or not, big data is watching you. Virtually every digital interaction we choose to make – things like internet engagement and behavior, tele-communications, electronic/card transactional history, social media activity, etc. – leaves a digital trail that is collected and stored. Similarly, location-based services and cell phone connections track our physical moves, from major travel activity to simple everyday actions like walking down the street or migrating through a store or a casino. Our movements are mapped and stored. It’s virtually impossible to hide. There’s certainly no hiding from the steady improvements in facial recognition software or even parking lot license plate readers. Cameras are literally everywhere. Law enforcement agencies, security companies, retailers, and casinos are implementing these new technologies that instantly connect a face or a car to a person and then to a huge wealth of data.
Big data has become a significant tool in creating competitive advantage, having a profound and positive impact on Indian Gaming. When a gaming operation knows what its guest wants; when they know what their personal preferences and spending habits are; that enterprise is much better positioned to create tailored products, services, and experiences and deliver them in very personal and memorable ways. When a guest gets what he wants, he’ll spend more, patronize more, and in many instances, drive further for the personalized experience. It’s been said that the most successful brands have an emotional connection to their customers. Big data can provide insight into demographic, behavioral and psychographic attributes like values, attitudes, and beliefs that resonate personally and culturally. Big data offers casino resorts the opportunity to create real value that connects directly to their customer base. And by the same example, when a casino knows very detailed demographic and psychographic information about the customers that it doesn’t have, the casino is much better equipped to design and deliver very targeted and tailored amenities with higher projected returns and success rates.
At HBG Design, we have been exploring and leveraging demographic, behavioral and psychographic data in order to enlighten our clients about its impact on competitiveness. Data can inform planning and design decisions that are targeted and specific. Generally, most existing casino operators know their guests through loyalty programs and surveys; which are often narrow and depend upon guest participation. By diving deeper and studying information such as detailed spending habits, income levels, travel habits, casino visitation, etc., we can improve decision-making, and uncover valuable insights that influence program, quality levels and price points. The benefits of big data are still unfolding in our industry, but the results of leveraging this kind resource are clear: higher guest satisfaction, competitive advantage, and of course higher profits.