American Spa Magazine Takes Us Inside Astral Spa

Offering a contemporary, luxurious take on the iconic Hot Springs bathhouse spa experience, Oaklawn Racing Casino Resort (Hot Springs, AR) has opened Astral Spa, the first major full-service spa to be built in the Spa City in more than a century. Completed in November 2021, the full-service 8,000 square foot spa is designed with a relaxed nostalgic ambiance that frames each guest’s spa journey through a complete sensory experience.

We had the chance to speak to Jessica Renee Rose, spa director at Astral Spa, about the new spa. Here's the scoop on Astral Spa.

Tell us a little bit about the spa’s design? 

Our vision for Astral Spa was to create a unique experience that regional guests have never seen before. With multiple amenities, taking advantage of Hot Springs’ great history of entertainment, gambling, and relaxation, Astral Spa offers a throwback vibe with modern luxury which includes a cold room, steam room and infrared sauna, dipping pools, and needle showers.

Marrying crisp modern lines with historical overtures, Astral Spa’s design led by HBG Design and WTS International celebrates the history of Hot Springs and Oaklawn’s thoroughbred horseracing in an era when ladies and gentlemen donned their best bespoke styles to see and be seen. Relaxing in the lounges, we want our guests to imagine what Hot Springs was like in the roaring ‘20’s yet be in contemporary comfort. The interior design is complemented by the 21st century bathhouse-inspired program and spa services menu developed by leading spa consultants and operators, WTS.

Can you please describe each of the treatment rooms? 

Designed for complete relaxation, the 2,035-square-foot treatment area rooms contain beautifully dressed beds with soft organic linens and warm cocooning cashmere blankets. The Duet Spa Suite allows two guests to share in a meaningful spa experience. This beautifully appointed suite offers coordinated treatments complete with a specialty duet soaking tub, reminiscent of a vintage bathhouse experience. This exclusive suite allows guests to take pleasure in an intimate spa journey within their own spa suite.

What makes the spa unique and sets it apart from other spas in the area?

The resort’s new full-service spa and wellness experience is the first major spa to be built in the Spa City in more than a century. Guests can uniquely experience modern spa services in a nostalgic setting, including:

  • An array of spa services, including couples' massages, hydro-facials, hot stone treatments, and a full-day Journey of the Springs experience with several additional offerings.
  • Dedicated 1,925-square-foot women’s spa and 1,500-square-foot men’s spa, each with distinctly tailored parlors, dressing room areas and aqua thermal lounges featuring vintage-inspired needle showers that harken to historical bathhouses.
  • A 750-square-foot full-service salon, multiple private treatment areas, and a co-ed lounge with upholstered chaise lounges and the area’s only Himalayan salt wall.
  • Unique hot/cold wellness circuits in the large women’s and men’s aqua thermal areas, allowing guests to ‘Heat, Cool, Rest, Repeat’ in vapor rooms, infrared saunas, ice lounges, vitality pools, and thermal loungers.
  • An illuminated wall of quartz crystal, an important healing element, in the reception area references crystal mining popular in this area of Arkansas, in celebration of the region’s natural resources.

I think what sets us apart is the level of service we provide to the guest, the beautiful aqua thermal areas that are located in each the men’s and women’s areas, and the services that we provide.

How would you describe your typical clientele? 

The typical clientele usually travels to Hot Springs for a weekend getaway from a city within a 200-mile radius of Hot Springs, AR.  They usually come in for the weekend to see a horse race, gamble at the casino, or are celebrating a birthday or anniversary.  Hopefully soon, we will be seeing guests that are specifically traveling here because of the spa. We see quite a few guests from Little Rock (the closest major city and the capital of Arkansas), as well as Memphis, TN, and Shreveport, LA.

How are you marketing the spa to your hotel guests? 

When a guest checks into the hotel, there is a key card offer from the spa for a $25 spa credit for a service 50-minutes or longer Monday through Thursday. Even if the guest isn’t here on a weekday, they could bring the card back during a week day to redeem their offer. The spa is also mentioned in their hotel reservation confirmation email, and present in the iPad compendium in their room.  The in-room toiletries are from our bodycare line, Zents, that state they are available for purchase in the spa.

How are you marketing the spa to local guests or those not staying at the hotel? 

We run monthly specials that we send out in an email to our spa database, as well as post on the spa’s website under the Seasonal Treatments Tab. We have a pretty large following on Facebook from local residents. We have weekday treatment prices to encourage local guests to come to the spa during those days. In December, we launched a Sip & Spa menu that is a spa happy hour to encourage local guests to come in after work. This promotion is only available from Monday through Thursday from 2 p.m. – 7 p.m.  Guests can choose a package, or one of our express services during those times as well as use of our full-service locker rooms and includes one glass of bubbly.

Can you tell me a little bit about the creation of the menu?

I worked with Susie Hammer, vice president of spas at WTS International, while creating the spa menu. I researched spa offerings in the area, as well as other casino resort spas, and Forbes Five-Star-rated spas. I wanted to keep the menu simpler, so the guest didn’t feel overwhelmed trying to decide between too many selections. I really wanted the guest to feel like we were creating something incredibly special just for them. After quite a few drafts, it went to the management team and the owners for edits and approvals.

We do offer signature Journeys that range 2 to 4 hours. The Journey of the Springs was inspired by our location. After you have changed into your robe and slippers, you are greeted in the parlor with a warm neck wrap, and a heated mineral foot soak and a cup of hot tea made from one of the local hot springs. Then in the treatment room, you receive a scrub, a soak with a eucalyptus and mint blend to draw in the vapors, an 80-minute massage with chakra balancing with locally sourced crystals, and a Rose Quartz Lift and Contour Facial. Throughout the journey, the guest is given a flight of water from the local hot springs in town. When the guest checks out, they are given an exclusive Journey of the Springs bath bomb made local in the state of Arkansas from Cotton Halo.

What are most spa-goers looking for when they visit your spa? 

The majority of spa-goers are looking to relax and are typically celebrating a special event in their life. The top-selling service is our 50-minute Heavenly Massage, followed closely by our 50-minute Couples Massage. Massage is 68 percent of our business.

What treatments are a harder sell? How do you promote them? 

Our nail treatments are the hardest sell. We include them in our monthly promotions, and encourage other providers to cross promote.

What product lines do you carry at the spa?

Babor, Knesko, Foreo, NuFace, Zents, SachaJuan, Clove + Hallow, Jala Clothing, VitaJuwel Water Bottles

What do you find your biggest challenge to be, and how do you meet that challenge? 

The biggest challenge is what everyone is currently facing, COVID--challenges with staffing, business levels, product arrival time, etc. I am meeting the challenge by being as organized as possible. We have a very heightened sanitation practice, we maximize our revenue on the busy days, so the slower days don’t hurt as much, and try to make sure I’m allowing ample time for the ordering process.

What plans do you have for the future? 

For the spa, to become not only to be a great amenity of this amazing property, but to also become the reason people travel to Hot Springs.

Click to learn more about Astral Spa


HOTELS Magazine Announces 'Caption by Hyatt' Memphis Hotel Design

https://www.hotelsmag.com/news/hyatt-gets-ready-to-launch-caption-brand/

Hyatt is Remixing Hospitality With Planned Launch of Caption by Hyatt Lifestyle Brand in Memphis This Summer

Scheduled for Summer 2022   136 Rooms   Hotel website

Caption by Hyatt Beale Street Memphis will introduce self-activated, responsibly designed guestrooms, distinct dining experiences, and tech-forward, vibrant social spaces.

Project architecture and interiors by HBG Design.

Celebrating the launch of its newest lifestyle brand, Hyatt Hotels Corporation (NYSE: H) is proud to announce the introduction of the Caption by Hyatt brand with the planned summer 2022 opening of the 136-room Caption by Hyatt Beale Street Memphis in Tenn. Situated in the heart of famed and vibrant Beale Street, the highly anticipated upscale, select-service hotel will introduce a dynamic hospitality experience with an unmistakable neighborhood feel. The Caption by Hyatt brand is also expected to grow in key global leisure markets through 2024, including Shanghai, Tokyo, and more.

Caption by HyattCaption by Hyatt hotels will combine the design and comfort of an upscale, lifestyle-forward hotel with the flexibility of a select-service property. Grounded in caring for people and place and creating connections between them, the Caption by Hyatt brand is committed to hiring diverse talent, vendors, artisans, and suppliers - and celebrating the diversity of people in the communities in which Caption by Hyatt hotels will be located.

Upcycled & Community-Inspired Design and Décor

By rethinking how spaces are constructed, how materials are used, and how art and accessories are implemented, Caption by Hyatt hotels will create an environment that feels more authentic and playful, but also more lasting and responsible.

Caption by Hyatt LobbyReflective of the brand's eclectic contemporary-meets-urban industrial aesthetic, the hotel will feature light-filled contemporary spaces with a strong industrial flare. Designed by HBG Design, Caption by Hyatt Beale Street Memphis will be integrated into the historic main building of Wm. C Ellis & Sons Ironworks and Machine Shop, one of the earliest and longest-running businesses in the city. The historic building will house the hotel's ground and second floors, and a new 136-guestroom tower will rise above, offering guests spectacular views of the Mississippi River and Memphis skyline. The property will combine a layering of colors, textures, and hand-painted murals that nod to the storied city it calls home.

A commitment to sustainability will also be incorporated at every level of the brand, including prohibiting zero single-use plastics, placing hydration stations on every floor and utilizing materials with recycled content as well as materials that improve with age and use.

Thoughtfully placed graphic decals provide unique wayfinding throughout the hotel to help inform guests on how to interact with the property. From caption bubbles that lead to hydration stations, to playful wall illustrations showing guests where to hang and store their belongings, spaces will be designed to directly answer questions and highlight important features.

The Caption by Hyatt brand's signature marquee hotel signage will adorn the hotel's dual entrances, leading guests and locals into the all-day, multi-functional lounge space, Talk Shop.

Intentional Culinary and Social Spaces that Encourage Connection

Caption by Hyatt Talk ShopThe heart of Caption by Hyatt Beale Street Memphis is Talk Shop, the brand's reimagined arrival experience where guests will enjoy a lively welcome area, all-day lounge and workspace, coffee shop, eatery, grab-and-go artisanal market and cocktail bar.

To cater to today's guests who crave seamless, instantaneous access, the brand experience will also feature a streamlined check-in, mobile key, and mobile-order food service. Guests will also have access to room keys in Apple Wallet which allows World of Hyatt members to seamlessly and securely tap their iPhone or Apple Watch to unlock guestrooms and key card-protected common areas like gyms, pools, and elevators - no need to open an app or handle a traditional plastic room key.

In collaboration with Union Square Hospitality Group, the Talk Shop concept was created to showcase menus featuring locally inspired all-day fare and regional favorites with locally sourced ingredients in a spirited and upbeat setting. Talk Shop at Caption by Hyatt Beale Street Memphis will also include an expansive patio and beer garden with open fire pits and exposed brick that will be incorporated into the building's historic, decorative façade on Front Street. Here, guests can sip beers on tap from local beverage houses like Grind City Brewing and others. Signature culinary delights served at Caption by Hyatt Beale Street Memphis will include a creative all-day Hearth Bar that will feature an innovative assortment of locally baked breads and tasty spreads.

Functional and Vibrant Guestrooms

Each Caption by Hyatt hotel will offer a bold and irreverent guestroom design that features a work-and-play seating area and a highly functional bathroom design.

Caption by Hyatt GuestroomAccommodations at Caption by Hyatt Beale Street Memphis carry through the hotel's energy with bold colors and local-inspired graphic art to create an experience that's vibrant, unexpected, and has plenty of personality. Designed with form, function and fun top of mind, guestrooms feature repurposed non-traditional materials, modular closets and work-play lounges with accessible power outlets so guests can work, eat and relax separately from the sleeping area.

Well-appointed design extends to each guestroom's spacious bathroom, where industrial barn-inspired doors slide open to reveal custom Memphis-themed wallcoverings, enclosed walk-in rain showers, large vanities with ample lighting and counter space that leaves plenty of room for makeup, shaving kits, toiletries and more.

Introducing the Caption by Hyatt Brand Globally

Set to be located in metropolitan and downtown markets as well as lifestyle mixed-use developments, Hyatt is planning four additional upcoming Caption by Hyatt locations throughout Asia, opening from 2023 through 2025.

For more information on the Caption by Hyatt brand, visit captionbyhyatt.com.

The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

Click here learn more about Caption by Hyatt's design story


InspireDesign Reveals the Inspired Mind of Practice Leader Nathan Peak

What energizes HBG Design’s new Practice Leader, Nathan Peak, as he takes on each new day? From good conversation that leads to fresh perspectives, to the freedom to let his body and mind run--InspireDesign magazine has the inside track on the personal and professional inspirations and collaborative mindset of HBG’s leader, Nathan Peak, AIA, LEED GA.

Nathan Peak has been with hospitality architecture and design firm HBG Design for more than 20 years. In January, he was named practice leader, overseeing the work at they company's offices in Memphis, San Diego and Dallas. Needless to say, he knows something about inspiration.

"Inspiration, for me, is a joining of ideas that originates from the dialogue of many, rather than the thoughts from my own mind," he said. Listening is a powerful mechanism that breeds and cultivates creativity through conversation and exploration. My best ideas will never be enough to create the design solutions that our clients envision and deserve. But our collective ideas and connections through investigative listening empower out design staff to create the breadth of inspiration needed to develop innovative and viable design solutions.

"Inspiration can also be the reawakening of past experiences through new ones," he continued. "I often ask our clients to imagine their most memorable experience while dining or enjoying time with friends or family. What was the mood like? Was the lighting warm and dramatic like a stage set? Did the ceiling volume feel too high or did the space feel cozy and comfortable? All of these memories evoke a response to how we look at design and create memorable experiences.

 

 


Astral Spa at Oaklawn Racing Resort Featured in 'Spa Business' Magazine

See full article in Spa Business Magazine 

Interior Design by HBG Design.

Astral Spa inspired by Roaring 20s opens in historic Hot Springs National Park

21 APR 2022 . BY MEGAN WHITBY

Celebrated as one of America’s most popular spa destinations, Hot Springs National Park in Arkansas has gained a new spa and wellness destination.

The new 8,000 sq ft Astral Spa has opened at Oaklawn Racing Casino Resort and has been designed with a nostalgic ambience inspired by the city’s past and Oaklawn’s history of thoroughbred horse racing.

Hot Springs National Park is known for its 47 natural thermal springs and history of bathing, showcased by Bathhouse Row, a high street turned tourist hotspot with eight original bathhouses from the 19th- and 20th-centuries.

“Our vision was to create a unique spa experience that regional guests have never seen before,” says Oaklawn president Louis Cella, whose family has owned and operated the resort for over 100 years. “With multiple amenities, the spa offers a throwback vibe with modern luxury.”

Marrying crisp modern lines with historical overtures, Astral Spa’s design was led by HBG Design and WTS International. Spa consultant and operator WTS International also developed the spa’s treatment menu and is operating the spa.

“Relaxing in the lounges, we want our guests to imagine what Hot Springs was like in the Roaring 20s yet be in contemporary comfort,” adds Cella.

The guest journey begins in a reception area complete with an illuminated quartz crystal wall designed to reference the area’s history of crystal mining.

The spa then splits into separate female and male spas each with distinct parlours, changing rooms and thermal lounges featuring vintage-inspired 360-degree vintage-inspired needle showers.

Both areas are equipped with contrast bathing circuits where guests can cycle through steamrooms, infrared saunas, ice lounges, vitality pools and thermal lounge areas.

Guests can also relax in the open air at either the spa’s new outdoor pool with cabanas or outdoor event lawn.

The offering is rounded out with a 750 sq ft salon and a co-ed lounge with upholstered chaise lounges and a Himalayan salt wall. A fitness center equipped with LifeTime Fitness equipment is also on offer.

“Leading the design of The Astral Spa has been a career highlight, having grown up in a small town about 20 minutes from Oaklawn,” says Landon Shockey, IIDA, NCIDQ, lead interior designer at HBG Design. “I remember touring Bathhouse Row when I was younger and being absolutely intrigued by those grand spa spaces. To be able to return to Hot Springs and work with Louis and Rochelle Cella to create a modern-day bathhouse spa was a dream come true.

Thoughtful design, attention to detail and visual sophistication – these are the drivers of today’s experiential luxury, and that’s what the team achieved in the Astral Spa’s design,” says Emily Marshall, IIDA, NCIDQ, principal and interior design director at HBG Design.

“It’s less about opulence and more about wellness and the way a space makes the guest feel, with more authentic, locally-inspired design features and smart design touches.

Click to see more about Astral Spa at Oaklawn Racing Casino Resort. 

 


New Four Winds Casino New Buffalo Sportsbook Lounge is Designed for Comfort

Four Winds New Buffalo Casino Resort's newest amenity, the Sportsbook Lounge made the cover of the latest Tribal Government Gaming issue and was prominently featured in the "Sports of All Sorts" article. A small excerpt is below.

Sports of All Sorts

By: Roger Gros

See full article in Global Gaming Business' Tribal Government Gaming issue

https://issuu.com/globalgamingbusiness/docs/tribal_government_gaming_2022

Retail or Mobile

A retail book will soon become a staple for tribal casinos as sports betting continues to grow across North America. There’s really nothing like the excitement of an NFL Sunday or March Madness inside your casino when players can bet money on the games.

Most tribal sportsbooks won’t look anything like the Superbook at the Westgate in Las Vegas or the world’s largest sportsbook at the Circa in Downtown Las Vegas. But that doesn’t mean the excitement level will be anything less.

When HBG created the sportsbook at the Four Winds casino in New Buffalo, Michigan, it was designed for comfort. The Sportsbook Lounge is adjacent to the casino floor to take advantage of the surrounding gaming excitement. It’s designed to be a comfortable yet active retreat where guests can watch football, basketball, baseball and hockey action, while never having to leave the gaming floor environment.

The lounge’s custom layout and design provide sports fans with a comfortable ambiance to enjoy a beer while cheering on their favorite teams on any of the venue’s 22 televisions. Above the bar and on a large-scale central column are eight 85-inch, six 65-inch and eight 43-inch screens for ideal viewing from sectional sofas and lounge chairs, casual dining tables with chairs, and bar stool seating at the large sports bar.

Frank Freedman, chief operating officer of Four Winds Casinos, says the response of the customers has been very positive.

“We feel the layout, design and finishes will provide guests with the right ambiance, comfortable seating options and splendid views of multiple screens to enjoy a refreshing beverage or cocktail while cheering for their favorite teams,” he says. “Every addition we’ve made to our Four Winds Casinos locations has been for the sole purpose of enhancing the guest experience, and we’re thrilled to be able to offer this new amenity at Four Winds New Buffalo.”


Eagle Mountain Casino Named Top Tribal Project for 2022

See full list of Top Tribal Projects for 2022 in Tribal Government Gaming 

HBG Design is excited to share that Tribal Government Gaming Magazine has selected Eagle Mountain Casino in Porterville, California as a Top Tribal Project for 2022.

Creativity & Innovation

The maturation of tribal gaming means constant change. Sometimes it’s a move of location, other times it’s enhancing what you already have. The tribal casinos that qualified this year are indicative of the changes in gaming overall. The legalization of sports betting and its introduction to existing tribal casinos have meant some creative use of existing spaces. The addition of amenities like hotel rooms and suites, high-class restaurants, spas and pools and more have given tribal casinos more of a resort feel, allowing them to compete for new customers whose entertainment wallets are ever-evolving. Congratulations to all the designers, thought leaders and tribal gaming operators who envisioned these amazing changes.


Right Place, Right Time
Eagle Mountain Casino, Porterville, California

Location, location, location,” says Joe Baruffaldi, AIA, principal/project manager at HBG Design, and leader of HBG Design’s San Diego Office.

“HBG Design’s client, the Tule River Tribe in California, is relying on their relocation to a high-visibility property in order to up their game and cement their reputation as a significant competitor in their regional gaming market just southeast of Fresno.”

The relocation of the casino from the reservation to a higher-traffic, higher-visibility area in Porterville, California creates a more conveniently accessible entertainment experience for their local customers, he says. It also opens new opportunities to capture destination traffic and overnight guests traveling between Fresno and Bakersfield.

The new 105,000-square-foot casino property will offer 1,750 slots, 20 table games and a choice of four dining options, including a steakhouse, diner, café and sports bar and grill. A 2,000-seat event center and a 125-room hotel also will be added.

According to Baruffaldi, designers merged storytelling concepts based on significant Tule River tribal cultural elements with amenities and distinctive venues designed specifically for the Porterville gaming customer.

Key design concepts are rooted in the land and agrarian context of Tulare County and central California. The design is heavily influenced by a lodge aesthetic with wood and stone structural expressions. Inside, guests will experience an abstract depiction of the Tule River Tribe’s native traditions through art, patterns and imagery.

Soaring vertical features will recall the majesty of the giant sequoia and the golden eagle, each important representations of tribal culture. Flowing forms will recall the winding Tule River and organic curves of nature.

HBG’s design of the Eagle Mountain Casino feels connected to the woodland. Natural materials and colors help bring a sense of comfort for guests arriving at the property, for an overall relaxed and welcoming experience.

https://issuu.com/globalgamingbusiness/docs/tribal_government_gaming_2022


Tribal Gov't Gaming: Indian Gaming is Bouncing Back

See full article in Tribal Government Gaming 

by Dave Bontempo

Tribal projects and gaming revenues rebound in the post-pandemic world

Bring back the aggressive gaming approach.

Tribal leaders and design firms say the “be-safe” phrase is morphing into “go-big” for the new post-pandemic world. Pent-up demand meets the resumption of competition, requiring tribal leaders to perform a balancing act. Operators seek the sweet spot incorporating must-see attractions, comfortable environments and realistic budgets.

As the American market emerges from Covid-19, projects become more forward-looking, far-reaching and sophisticated. Some of the nation’s most prominent companies help tribal leaders step forward.

Project Optimism

HBG Design unveils several operations with tribal leaders positioning themselves both for near-term and long-term success. Dike Bacon, principal, notes that U.S. commercial gaming revenues set an all-time record in gross revenue of $53 billion in 2021.

If this is any indication of the health and vitality of the Indian gaming industry (NIGC has not released 2021 figures), business is booming, he says. “Visit any casino in almost any domestic market and customer traffic is extraordinarily strong—inflation notwithstanding—and you see that demand is there,” he says.

Drivable trips are answering the call of most travelers’ curiosity, which has fueled the need to create fresh and exciting offerings in regional markets where many tribal casinos are located, he adds.

Competition and location are often the driving forces behind whether a property needs a ‘must-see attraction’ as a differentiator and a draw, but any such ‘wow factor’ has to align with the property’s brand and target audience,” Bacon says.

“I’ll give you an example—we’re designing a distinctive feature attraction for events, music, daytime leisure and active nightlife, as part of a tribal casino resort expansion. The property has a formidable reputation as a leading entertainment and gaming destination, located within 30 miles of a metro feeder market of over 1 million people.

Four Winds South Bend Casino Resort

“Properties like this are able to support large-scale, high-impact, must-see attractions when their location combines a vibrant, diverse local population base and access to an equally strong destination customer who is willing to drive farther and stay longer to experience a distinctive amenity that is unmatched in the regional market.”

Bacon says HBG seeks innovative ways to help clients do more with less.

Four Winds South Bend Casino Resort

“This challenge covers a lot of ground, from designing public spaces and guest rooms that are easier and faster to clean and service to moving towards automation in concierge and casino hotel check-in,” he says. “Clearly, one of the biggest challenges for operators is to capitalize on current demand while still offering a great entertainment and hospitality experience with impressive customer service. Staffing in the entire hospitality industry (not just gaming) has been incredibly challenging.”

HBG designers work alongside owners to address these pressing issues. This includes creating more efficiently designed spaces that are exciting and entertaining but can also be operated with less staff.

Four Winds South Bend Casino Resort

“We’re creating more efficient kitchens and more diverse means of providing F&B to customers, including self-service and take-out venues. Valet parking is another key service area affected by staffing shortages,” says Bacon.

“More customers may be encouraged to self-park instead of valet, which means designing and locating parking garages that are more convenient, secure and customer-friendly. It also gives rise to designing more elevated and exclusive VIP entrance experiences reserved for a property’s best players, creating a smaller staffing pool to focus service on the largest contributors to the casino’s bottom line.”

Nathan Peak, AIA, LEED GA, practice leader/principal of HBG Design, says pent-up demand for entertainment and hospitality experiences motivate tribes to upgrade underperforming areas of their facilities.

“Given the performance of the industry and how it is bouncing back from the pandemic, we are confident that owners will remain in expansion and renovation mode for a while,” Peak says. “A client recently told us that their gaming resort property will likely be in a continuous state of evolution, renovation and building over the next several years to stay fresh for guests and maintain relevancy in the market.”

Four Winds South Bend Casino Resort

Another major influencer of the “continuous state of evolution” mindset is the continued passing of new legislation that drives change in tribal—and commercial—gaming properties, says Peak. As more states pass sportsbook legalization, that sets up new priorities for gaming properties who need “must-have” amenities to compete.

Tribes Take Assertive Stance

Tribal gaming is definitely staying aggressive in terms of maintaining market share, especially in areas of the country where commercial gaming is growing and evolving,” adds Joe Baruffaldi, AIA, principal/project manager at HBG Design, and leader of HBG Design’s San Diego office.

“Tribes realize that knowledge is power; it’s what fuels a competitive edge,” he says. “There’s a greater need today for tribal casino owners to understand the nature of their customer base and harness the power of that knowledge—appreciating and leveraging not only where guests are coming from, but who they are as consumers.

“We partner with tribal gaming clients by helping them envision what the ‘tomorrow of their market’ looks like. When we’re able to anticipate changes in the marketplace, we can proactively respond by leading our clients to more competitively positioned design solutions.”

One of the highlights for HBG over the last few years has been its involvement in in the Four Winds South Bend casino in Indiana. The property is owned by the Pokagon Band of Potawatomi Indians, which operates three other casinos in Michigan.

Four Winds Casino embarks on a large-scale expansion of its South Bend property, designed by HBG, offering approachable luxury within a new 23-story, 317-key, 83-suite hotel tower.

The project includes a mix of vibrant amenities, to include a spa, convention area, meeting space, a ballroom, lounge, bar and grill, an outdoor rooftop swimming pool, and terraces with spectacular views.

The design incorporates regional elements and warm, rustic details with special attention and references to tribal influences and symbolism.

https://issuu.com/globalgamingbusiness/docs/tribal_government_gaming_2022


HBG Design's 'Women Who Lead' Honored by Memphis Business Journal

See full article in Memphis Business Journal

HBG Design is excited to share that our Chief Operating Officer, Terri Struminger and Director of Marketing and communications, Tamara Goff have been honored by Memphis Business Journal's editorial team as "Women Who Lead". This prestigious recognition highlights accomplishments of women who have broken through the glass ceiling and helped define their businesses, as well as the local marketplace.

Women Who Lead | Architecture: Terri Struminger of HBG

Terri Struminger not only acknowledges the rarity involving her role, but she champions it too. And rightfully so. She’s not an architect, though she’s successfully running the operations of HBG Design. “That’s been a very intentional hallmark of HBG’s organization for the past three decades,” she explained. Struminger leads the fully capable corporate operations team, so their “architects and interior designers are able to do what they love and do best: practice their craft, service our clients, and create exceptional projects.”

Next up on her agenda is leading new strategies and processes that integrate HBG’s core vision into every aspect of their team’s professional and personal development. Another big goal is to deepen employee engagement by rebooting some of the interactive aspects of our culture that have been altered because of the pandemic. “I am passionate about creating a ‘Best Place to Work’ culture at HBG Design,” she added, “and that sense of purpose drives absolutely everything I do.”

“I believe if you can share your organization’s values and priorities effectively, you can drive engagement in your workforce. With that in mind, my team and I set out on a journey to build greater awareness of our strategic vision and goals across the firm. I’m proud of the role I’ve played spearheading the evolution of HBG’s core vision. This has been a multiyear initiative that, so far, has clearly ignited a deeper connection between employees, firm aspirations, and culture.” - Terri Struminger, COO, HBG Design

Women Who Lead | Marketing: Tamara Goff of HBG Design

With more than two decades leading marketing efforts at HBG Design, Tamara Goff has a combination of skill sets that can often defy description. “What I do isn’t conventional. I’m a combination brand alchemist, creative influencer, communication ninja, aspiring novelist, culture curator, head cheerleader, and occasional cat wrangler,” Goff said. “Our CEO also tends to refer to me as ‘part of the conscience of the firm.’” More specifically, Goff is a principal and shareholder at HBG with a focus on influencing creative and strategic outcomes for the architecture firm. She points to the credibility established for her team in the industry, having garnered more than 30 national and international marketing and communication awards. And rebranding the firm to HBG Design in 2016 was a significant centering of the firm on its ‘true north’ and identity.


Nathan Peak Announced as HBG Design Practice Leader

Nathan will be focused on influencing design innovation, nurturing talent and leading HBG’s teams in delivering impactful hospitality design.

January 12, 2022 - Memphis, TN – HBG Design announces Nathan Peak, AIA, LEED GA, has been named Practice Leader of the 100-person, top 10 nationally recognized hospitality design and architecture firm. In his new role, Peak will oversee design and practice leadership for HBG’s three offices in Memphis, TN, San Diego, CA, and Dallas, TX. His promotion to Practice Leader represents the initial step in HBG Design's transition to its third generation of firm leadership.

   

Peak is a principal in HBG Design's Memphis headquarters. Of his 20+ years with the firm, Peak has served as HBG’s Design Director for nearly a decade, leading and guiding the design direction of the firm’s national hospitality and entertainment projects.

“Nathan continues to be a transformative leader with immense creative vision and ambition for the firm’s growth,” says Rick Gardner, AIA, CEO of HBG Design. “He’s a champion of award-winning, experiential design and has a gift for cultivating talent and deepening the connections between employees across our organization.”

Peak plans to build on the firm’s deep bench of talented professionals to further position HBG Design’s national presence into multiple sectors of the hospitality industry.

“I’m energized by this generation’s sense of passion and purpose," says Peak. "I look forward to bringing a level of design leadership to the firm that is keenly focused on encouraging and engaging others to create something meaningful and impactful for our clients and those who experience the spaces we create.”

A core principle of HBG Design’s culture and vision is represented by the term ‘Ensuring Longevity.’

As HBG’s COO Terri Struminger describes, “We have a very distinct culture that connects our people and purpose and gives us opportunities to rally around common goals. One way we achieve longevity for HBG Design, our employees and their families is through smart transition planning that maps a clear path from the current generation of leaders to the next. Nathan’s elevation to Practice Leader is a significant moment on our path.”

An active father of a 13-year-old daughter and a 9-year-old son, the new face of HBG’s design practice knows first-hand the challenges of work-life balance facing today’s professionals.

“Like so many of our employees, I also balance bringing my absolute best to support our clients and the needs of our team – while managing a busy schedule of soccer tournaments and just being a dad,” says Peak. “I believe that a key aspect of corporate culture is keeping our work interesting and challenging, while enhancing work-life flexibility. We don’t just bring a part of ourselves to work each day – we bring our whole self. My goal is to really nurture an environment where everyone can bring their full life experience to what they do and know they are contributing something unique and important to the big picture.”

Peak is a graduate of the Pratt Institute in New York City where he earned his Bachelor of Architecture degree. He joined HBG Design in September 2001 as an architectural designer. His innovative hospitality and entertainment designs prominently stand out in the marketplace and have received national acclaim and multiple industry awards.

 


Astral Spa at Oaklawn Honored by Fay Jones Alumni Design Awards

See full list of winners posted by University of Arkansas

The Fay Jones Alumni Design Competition awarded an Honorable Mention to the Astral Spa at Oaklawn Racing Casino Resort.

The first new spa built in Hot Springs in more than a century, Astral Spa provides Oaklawn guests with a modern-day 'bathhouse' spa experience.

Designers united modern health and wellness concepts with elements inspired by the city's Bathhouse Row.

Jurors noted, "Gleaming tile, the complex stone textures and subtle lighting strategies contributed to the unique experience in each of the service areas. All the choreographed movements provide both privacy and inform the tempo of the overall guest experience. Well done."

Astral Spa entrance

Astral Spa Women's Parlor

Astral Spa Aqua Thermal Room

ASTRAL SPA INSPIRATION

Hot Springs, Arkansas, was a favorite getaway for the rich and infamous in the early 1900s. Known as ‘The Spa City', the city was the birthplace of spa resorts in the U.S.  Thermal spring waters and Victorian-era Bathhouse Row attracted early visitors. Horse racing at Oaklawn and hidden downtown speakeasies also drew crowds. Visitors still flock to Hot Springs to experience the city's history. Oaklawn Resort is offering modern amenities to complement the area’s entertainment. The Astral Spa is the first full-service spa to be built in 'Spa City' in 100 years. The 8,000 square foot spa provides a relaxed nostalgic ambiance that frames each guest’s spa journey through a complete sensory experience.

Click here to learn more about the Astral Spa at Oaklawn Racing Casino Resort.