As the #3 ranked hospitality design firm in the U.S. by Hotel Business magazine, HBG Design has built its expertise in designing branded hotels over a 45-year history. From developing vertical prototypes for Holiday Inn to creating design extensions for the Gaylord Hotels brand (now part of Marriott), HBG Design has played a key role in shaping the landscape of commercial hotel brands. Over the past two decades, the firm has expanded its portfolio to include notable projects for brands such as Canopy by Hilton, Tapestry Collection by Hilton, IHG, Hyatt, and Marriott. HBG Design’s deep experience and innovative approach to hospitality design have established the firm as a leader in this space.
A History of Excellence in Branded Hotel Design
HBG Design’s journey in branded hotel design began with early projects like vertical prototypes for Holiday Inn and helping establish the Homewood Suites brand for Hilton. As the firm expanded, it took on more complex projects such as designing Gaylord Palms and Texan Resorts, contributing to the growth of these iconic brands. In recent years, HBG has collaborated with major hotel brands to craft properties for Hilton’s Canopy and Tapestry Collection, and enhanced prototypes for IHG and Hyatt properties.
These decades of experience have resulted in a deep understanding of brand standards, market expectations, and guest preferences, allowing HBG to create cohesive and brand-aligned experiences that appeal to both hotel owners and guests alike.
HBG Design’s Collaborative Approach
At the heart of HBG’s design process is collaboration. The firm’s strategic and creative workshop-style approach fosters active engagement between owners and designers, ensuring that each project is tailored to enhance guest experiences, while also meeting operational and budgetary needs. By diving deep into discussions about customer preferences, design aesthetics, and operational priorities, HBG Design aligns its concepts with long-term property goals for both new builds and renovations.
HBG’s proprietary workshops and visualization processes help stakeholders make informed decisions early in the design process. This collaborative approach accelerates coordination, leading to seamless communication and faster design iterations that keep the project on track.
Expertise in Hotel Design Elements
HBG Design’s expertise spans every element of hotel design, from guestrooms and suites to food and beverage (F&B) venues, event spaces, spas, and back-of-house operations. The firm’s integrated architecture and interior design teams work hand-in-hand to ensure that each aspect of the hotel environment is thoughtfully considered and aligned with the overall design vision.
- Guestrooms and Suites: HBG focuses on creating spaces that balance comfort, durability, and operational efficiency, with a deep understanding of how guests interact with their rooms.
- F&B Venues: HBG’s expertise in designing flexible and multifunctional F&B spaces ensures that these venues not only meet guest needs throughout the day but also elevate the overall guest experience. From vibrant coffee bars to sophisticated fine dining, the firm designs F&B spaces that adapt to changing guest dynamics while maintaining brand consistency.
- Public and Event Spaces: Whether designing conference centers, meeting rooms, or event spaces, HBG ensures these areas provide seamless functionality for both guests and staff. The goal is to craft spaces that inspire and facilitate memorable guest experiences.
- Spa Amenities: With years of experience designing spa environments, HBG understands how to create tranquil, wellness-focused spaces that are both visually appealing and operationally efficient.
Design that Aligns with Brand Vision and Operational Efficiency
HBG Design’s approach goes beyond aesthetics, focusing on how design can drive operational success. The firm works closely with hotel stakeholders to ensure designs not only align with the brand’s vision but also improve operational efficiency. This includes strategic design decisions that optimize guest flow, staff workflows, and overall functionality, while also ensuring durability and ease of maintenance.
Additionally, HBG is known for its meticulous documentation process, which includes comprehensive design guides that ensure every detail is well-documented and ready for implementation. This integrated process helps streamline construction, reduce delays, and improve overall project outcomes.
Elevating Guest Experience through Design
HBG Design’s commitment to delivering top-tier hospitality environments is driven by its understanding of the guest experience. The firm crafts spaces that tell a cohesive design story, creating a sensory journey for guests as they move from one area of the hotel to another. Whether it’s a serene guestroom or a bustling F&B venue, every element is carefully curated to enhance the overall experience while reinforcing the brand identity.
HBG Design also integrates wellness, sustainability, and market needs into each project, ensuring that the final design is not only beautiful but also functional and future-proof.
A Proven Track Record in Hotel Renovations and Prototype Enhancements
With a wealth of experience in property improvements and brand prototype implementations, HBG Design brings valuable perspective to renovation projects. The firm’s expertise enables it to find innovative solutions that elevate both aesthetics and operational efficiency while staying within budget constraints.
HBG Design also stays ahead of industry trends by incorporating the latest technology, finishes, and design strategies that meet the evolving expectations of both hotel owners and guests. This forward-thinking approach ensures that every project stands out in an increasingly competitive market.
HBG Design’s decades of experience in branded hotel design have made the firm a leader in creating exceptional hospitality environments. Through its collaborative, workshop-driven design process and deep expertise in every element of hotel design, HBG delivers high-quality, innovative solutions that drive guest satisfaction and operational success. From new builds to renovations, HBG Design consistently meets the needs of both guests and stakeholders, ensuring long-term project success.