How Travel Influences HBG's Hospitality Designs

R JurbergsAt HBG Design, our work is driven by one guiding principle: our clients’ visions. We don’t approach projects with a one-size-fits-all aesthetic. Our teams delve deeply into our clients’ missions, goals, and cultures. We also consider the local context and our travel influences. This approach helps us create designs that resonate with distinct audiences and purposes.

This commitment drives HBG designers to create immersive guest-focused spaces where architecture and interior design unite seamlessly. Designed environments enrich personal experiences and deliver lasting value, and foster meaningful connections.

Global Travel: A Catalyst for Creativity

A significant influence on our design philosophy comes from global travel, which offers profound insights into form, materials, spatial relationships. Through the global explorations of our GOH Travel Scholarship winners and the personal journeys of our team, we gain perspectives that inspire creativity and authenticity in our work.

Whether it’s studying intricate biophilic patterns in Spanish architecture or marveling at Finland’s innovative modern structures, these experiences inform our design thinking. Each HBG project becomes an opportunity to draw from these travel inspirations, creating environments with authenticity, creativity, and cultural resonance.

Nathan Blair’s Design Insights from Colombia

Colombia

HBG Project Architect Nathan Blair, AIA, recently embarked on a journey through Colombia, a vibrant exploration of culture, climate, and design that reawakened his creative spirit. From Bogotá’s layered architecture to Cartagena’s climate-adapted spaces and the colorful energy of the coffee region, Nathan discovered how design responds to its environment.

His exploration revealed low-tech sustainable solutions and playful aesthetics free of rigid constraints, inspiring him to bring that sense of color, freedom, and storytelling into his work. This journey reminded him of design’s profound ability to connect people to place.

Christine Wass’ Travels Through Italy Shape Her Creative Worldview

Italy

HBG Interior Designer Christine Wass’ travels through northern Italy shaped her creative worldview, offering rich insights into history, culture, and design. In Florence, she admired Renaissance heritage through a climb to see the Duomo’s stunning views. Siena emphasized storytelling with intricate wolf-shaped motifs tied to local legends. Portofino unfolded as a hidden gem, its vibrant harbor embodying the beauty of discovery.

Christine also found inspiration in Milan’s intuitive subway wayfinding, an elegant example of functional design. Her journey reinforced the power of travel to inspire and shape community-driven, story-rich interior design projects.

Rob Jurbergs Explores Baltic Heritage and Design

Baltic

HBG Principal Architectural Designer, Rob Jurbergs’ adventure through Finland, Estonia, and Latvia connected him to his Baltic roots while exploring innovative design and tradition. Helsinki’s Kamppi Chapel and Oodi Library offered examples of modern, community-focused architecture, while the Loyly sauna showcased the inimitable Finnish communal sauna culture.

In Tallinn, medieval charm provided a glimpse into preserved history, and Riga, Latvia, reflected resilience through a blend of old and new in a celebration of Latvia’s Midsummer traditions. In deepening his connection to heritage, Rob drew equal inspiration from wellness-focused, culturally thoughtful design approaches.

Travel Influences Promote Intentional and Holistic Design

By drawing on our travel inspirations, we create designs that respond not only to the physical environment but also to the experiential identity of each location.

Travel Influences Contextual DesignFrom the 19th-century Spanish Colonial charm of Gaylord Palms Resort near Orlando, FL, to the sleek, desert-inspired abstractions of Desert Diamond West Valley Casino near Phoenix, AZ, HBG’s portfolio showcases how diverse inspirations can shape distinctive environments.

For instance, our design of the Cache Creek Resort Hotel and Spa in Capay Valley reflects the California sophistication and natural charm of its agricultural surroundings. Every design decision—from material selection to the nuanced integration of outdoor elements—was informed by a deep appreciation of the region’s unique landscape and agrarian character.

Travel Influences Inform DesignAt Eagle Mountain Casino in Porterville, CA, the lodge-style aesthetic is infused with cultural references, celebrating the heritage of the local community.

Similarly, our design for Gun Lake Hotel and the Wawye Oasis near Grand Rapids, MI, demonstrates how contextual insights inform functionality and aesthetics. The striking glass-clad design is a direct response to the local climate, inviting natural sunlight and warmth to flood interior spaces while being engineered to endure the region’s demanding lake-effect weather conditions.

By weaving global travel influences and inspiration with an understanding of local context, HBG Design creates environments that transcend boundaries and deliver a distinctive sense of place. Each project is a testament to how travel, culture, and thoughtful design converge to enhance guest experiences and celebrate the uniqueness of every location.


Hospitality Design Trends for 2025

HBG Design Thinking: From Sustainable Innovations to Immersive Guest Experiences

As the hospitality industry gears up for 2025, the landscape continues to shift in response to economic, cultural, and technological forces. Insights from recent conferences such as The Lodging Conference, BDNY, and HD Expo provide a roadmap for what’s next in hospitality design. From sustainable innovations to immersive guest experiences, the trends shaping the future align closely with HBG Design’s mission to craft inspired and transformative spaces. HBG leaders Nathan Peak, Emily Marshall, Alexandra Milkovich and Landon Shockey weigh in on the trends.

 

Here’s what to expect in 2025 and how these trends will impact hospitality projects.

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  1. Sustainability as a Core Value

    HD Expo 2024 Show Floor

Sustainability is no longer optional—it’s integral to the guest experience and the development process. Hotels are weaving sustainable practices into their brand narratives, using them as a competitive advantage.

Key Takeaways:

  • Material Choices: Expect an emphasis on eco-friendly materials, such as rattan, rich wood tones, and recycled metals.
  • Operational Practices: Digital keys, water refill stations, and large-format amenities reduce waste and align with consumer expectations.
  • Circular Design: Designers are scrutinizing supply chains to reduce carbon footprints, inspired by innovations like Styrofoam-free casegoods and eco-conscious packaging.

"HBG Design’s approach prioritizes solutions that enhance both operational efficiency and environmental stewardship – focusing on product longevity and sustainably made products, creating spaces that resonate with eco-conscious travelers," says Nathan Peak, AIA, LEED GA, HBG Principal and Practice Leader.

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  1. Wellness and Well-Being Take Center Stage

WinStar Spa
The two-level WinStar Spa at WinStar Resort showcases modern wellness trends, featuring communal aquathermal bathing and touchless technology, designed to attract guests from Dallas/Ft. Worth and Oklahoma City.

The wellness economy continues to flourish, influencing everything from luxury spa design to guestroom amenities.

"Wellness isn’t just a trend—it’s a fundamental expectation for guests," says HBG Sr. Interior Designer, Landon Shockey, ASID, NCIDQ.

Key Takeaways:

  • Holistic Offerings: Wellness extends beyond spas. Guests seek spaces that nourish mind and body, from sound baths to in-room wellness features like sleep-enhancing technologies.
  • Luxury Wellness: Hotels like Six Senses are redefining luxury by integrating sleep science, spiritual well-being, and sustainable design into the guest journey.
  • Flexible Programming: Spaces designed for multi-use programming—yoga classes by day and stargazing at night—offer unique experiences while maximizing ROI.

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  1. Technology: Enhancing, Not Replacing, the Human Touch

    Guest rooms and suites at Oaklawn Resort, Hot Springs, feature in-room tablets as digital concierges, offering seamless access to dining, promotions, events, and more.

"As artificial intelligence and automation advance, successful hospitality design will balance technology with human-centered experiences" explains Emily Marshall, IIDA, NCIDQ, HBG Principal / Interior Design Leader.

Key Takeaways:

  • AI-Powered Guest Experiences: From personalized room preferences to virtual concierge services, AI adds convenience while preserving the essence of hospitality.
  • Connected Spaces: Smart room technology enhances intuitive design, providing guests with seamless control over lighting, climate, and entertainment.
  • Community Connection: Digital platforms are enabling guests to engage with one another, enhancing the sense of belonging and discovery.

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  1. Elevated Design: Nostalgia Meets Modern Luxury

The Beck and Call lounge at Hyatt Centric Beale Street in Memphis, Tennessee, emotes pure Southern spirit inspired by the amber color of whiskey, glass whiskey bottles and whiskey barrels.

Design trends are leaning into warm palettes, nostalgic textures, and tactile materials, creating spaces that feel both luxurious and welcoming.

Key Takeaways:

  • Color Trends: Deep plums, cranberry reds, olive greens, and butterscotch tones evoke a cozy, grounded atmosphere.
  • Biophilia and Texture: Rich biophilic elements and layered textures add visual and sensory depth.
  • Experiential Elements: Thoughtful design moments—like curated art installations or locally inspired storytelling—leave lasting impressions on guests.

"HBG Design excels at blending these elements into cohesive narratives that connect deeply with guests and reflect the property’s location and brand identity," offers Alexandra Milkovich, IIDA, NCIDQ, HBG Sr. Associate / Sr. Interior Designer.

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  1. The Rise of Lifestyle and Extended-Stay Models

    The Hadsten Solvang, Tapestry Collection by Hilton, blends a “vineyard vibe” with vintage Danish charm, the design reflects the rich heritage of Solvang and the allure of its wine-country surroundings.

"Increased demand for lifestyle boutique hotels and extended-stay options is reshaping the market, driven by the need for flexible, experience-rich accommodations," adds Marshall.

Key Takeaways:

  • Lifestyle Hotels: Brands like Moxy and Virgin focus on curated experiences, from local art displays to intimate dining.
  • Extended Stay: Accommodations catering to 30-, 60-, or 90-day stays provide opportunities for innovative design that bridges home and hospitality.
  • Personalization: These models emphasize creating environments that feel unique and personal, offering a sense of discovery with every stay.

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  1. Storytelling: Creating Emotional Connections

Located at famed Beale Street in downtown Memphis, the Caption by Hyatt Beale Street Memphis blends seamlessly into the vibrant urban environment.

Milkovich adds: "The art of storytelling is redefining hospitality. Guests crave narratives that shape every aspect of their journey, from booking to departure."

Key Takeaways:

  • Unique Branding: Fictional personas or cultural references—create memorable, cohesive brand stories.
  • Local Integration: Leveraging neighborhood influences, such as street art or regional culinary themes, creates authentic connections.
  • Consistent Messaging: Every touchpoint, from architecture to amenities, must reinforce the story and immerse guests in the experience.

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Looking Ahead: Opportunities for 2025

"The year ahead promises growth, innovation, and creativity in hospitality design," says Peak. "HBG Design remains committed to staying at the forefront of these trends, helping clients achieve their vision while crafting spaces that inspire and endure."

By combining sustainable practices, cutting-edge technology, and emotionally resonant storytelling, HBG is creating destinations that not only meet guest expectations but exceed them—ensuring properties thrive in an ever-evolving market.

Let’s start the conversation about how these trends can elevate your next project. Reach out to our team at HBG Design to explore the possibilities.


GOH Travel Scholarship 2025 Winner: Paul Patterson

HBG Design is proud to celebrate the presentation of our 9th GOH Travel Scholarship Award, honoring one of our founding partners, Greg Hnedak. This annual legacy award embodies Greg’s passion for immersive learning and transformative travel experiences, providing a unique opportunity for our staff to connect with new cultures, discover inspiring places, and explore the roots of design in meaningful ways.

This year, we are thrilled to announce Paul Patterson as the GOH Travel Scholarship 2025 winner. Paul’s concept for his journeys pushes the boundaries of the scholarship, presenting the idea of contrast in ways our jury had never seen before. His proposal exemplifies how design connects the familiar and the unfamiliar, inspiring creativity through juxtaposition.

Paul’s travels will take him on two transformative, week-long journeys to countries with similar cultures, design sensibilities, and awe-inspiring natural beauty – Iceland in the darkness of winter and Norway in the endless light of summer. This unique itinerary stretches the GOH Travel Scholarship’s purpose, exploring extreme contrasts in season, light, and environment to deepen our understanding of unity, adversity, and inspiration.

Experiencing Iceland in Winter’s Darkness

Paul’s first journey will lead him to Reykjavik, Iceland, a place where winter's darkness envelops urban life and natural wonders alike. His exploration will include:

  • Visits to art and history museums showcasing Icelandic culture and traditions.
  • Architectural studies of modern public and religious buildings.
  • An immersive journey through the Golden Circle, a 190-mile route that highlights Iceland’s rugged landscapes, powerful waterfalls, geysers, and volcanic terrain.
  • A hopeful glimpse of the Northern Lights, a natural spectacle that transforms the darkness into magic.

Paul’s focus on the stark beauty of Iceland’s harsh winter will uncover how design responds to extreme conditions, creating spaces of comfort amid adversity.

Experiencing Norway in the Light of Endless Summer

In stark contrast, Paul’s second journey will take him to Norway at the height of summer, where the midnight sun stretches the days into near-perpetual light. His itinerary includes:

  • Visits to Oslo’s cultural hubs, exploring museums and contemporary Scandinavian architecture.
  • Studie
    Paul received his award at HBG's annual end of the year presentation.

    s of ancient stave churches, standing as historical counterpoints to modern design.

  • Exploration of Norway’s breathtaking fjords, remote towns, and natural wonders through hiking and kayaking.
  • Insights into how endless daylight influences urban living, culture, and the human experience.

Paul’s experience in Norway will showcase how light shapes life and design, revealing both similarities and profound contrasts to his time in Iceland.

Paul’s Vision for the GOH Travel Scholarship

In his own words, Paul expressed how this journey represents the ultimate contrast:

“The juxtaposition of seasons in these two places will beautifully represent the idea of comparison and extreme contrast; one in the depth of its harshness but also at the height of its ability to provide comfort along with some of the most amazing natural beauty a person can witness. The other, at the height of splendor that can only be attained with almost never-ending sunshine at the opposite of nearly endless darkness.” *

Honoring the Spirit of Exploration

Paul Patterson’s journey embodies the very essence of the GOH Travel Scholarship – exploration, learning, and inspiration through immersive experiences. We believe his travels will offer a compelling perspective on design, human connection, and the profound influence of environment and light.

Please join us in congratulating Paul Patterson, HBG Design’s GOH Travel Scholarship 2025 Winner! We look forward to sharing Paul’s insights and discoveries as he embarks on this extraordinary journey.


For more information on the GOH Travel Scholarship and to follow Paul’s journey, stay connected with HBG Design on our website and social media channels.


HBG Design voted a 2024 Top Workplace: Thank You, HBG Team!

We are incredibly proud to announce that HBG Design has been recognized as a 2024 Top Workplace by the Commercial Appeal for the 10th year in a row! This remarkable milestone reflects the dedication and enthusiasm of our team, and we couldn’t be more honored to receive this recognition.

In addition to this decade-long achievement, our San Diego office has been named a Best Place to Work for the second consecutive year. These awards are particularly meaningful because they are based entirely on employee feedback. The most significant aspect of these honors is not the awards themselves but what they represent: a shared commitment to fostering a thriving, inclusive, and inspiring workplace culture.

A Culture That Drives Us Forward

At HBG Design, we believe that people are at the heart of everything we do. This recognition speaks volumes about the strength of our culture, the dedication of our employees, and the visionary leadership that guides us. It also highlights the bright future we are building together.

Here are some of the 2024 Top Workplace employee survey results that we are especially proud of this year:

  • 97% of employees say their managers care about their concerns.
  • Based on the Energage survey, HBG Design ranks in the top 20% of national design firms for caring and supportive managers.
  • 92% of employees believe their managers and the firm support their professional growth and development. This also places HBG in the top 20% nationally for professional development opportunities within our industry.
  • 94% of employees feel enabled to work at their full potential.
  • 92% feel appreciated for their work.

These statistics underscore our commitment to empowering every team member to grow, thrive, and achieve their best.

Values That Define Us

This year, we were particularly thrilled to see these additional 2024 Top Workplace survey results:

  • 92% of employees recognize HBG Design for its strong values.
  • 91% of employees view HBG as an inclusive company.

These qualities are essential to our success and are at the core of how we operate every day. Fostering a Top Workplace environment of inclusion and upholding strong values isn’t just a goal—it’s how we achieve meaningful, impactful results as a firm.

Our Gratitude to the HBG Team

The Top Workplace recognition we’ve received over the years is a testament to YOU—our talented and passionate team. You are the heart of HBG Design, and your feedback drives us to keep improving, innovating, and delivering excellence.

Thank you for making HBG Design a truly exceptional place to work. Together, we will continue building on this legacy, shaping a workplace where everyone can thrive and making an impact across the industry for years to come.

Here’s to you, and here’s to the bright future ahead!

 


Ferran Espin Named 2024 HBG Employee of the Year!

Ferran Espin 2024 HBG Employee of the Year

Ferran Espin is the recipient of the 2024 HBG Employee of the Year legacy award. As Practice Leader Nathan Peak shared with fellow HBG employees during the award ceremony,

“Ferran is someone who embraces empathetic leadership, inspires others and positively impacts HBG’s culture. He is a champion of professional development, prioritizes mentorship, and demonstrates a passion for sharing knowledge and experience while capably directing project teams on some of our most complicated and multifaceted assignments.”

Ferran Espin Employee of the Year

As the Senior Project Architect for the successful WinStar Tower 4/Lucas Oil Live project in Thackerville, Oklahoma, for The Chickasaw Nation, Ferran demonstrated exceptional ability in coordinating one of the firm’s largest and most complex undertakings to date.

Lucas Oil Live

“From our contractors to our clients and expansive consultant teams, the people who work with Ferran respect him as a great and knowledgeable leader,” added Peak, “His self-assured and zen-like personality emanates an unmatched level of experience and knowledge that comes across as authentic, professional, and thoughtful.”

HBG’s Principals recognized Ferran as someone who ‘moved the needle’ farther than anyone in 2024 and expressed confidence he will continue to be an integral part of HBG’s ability to ensure longevity in the years to come.

At the close of each year, the Principals at HBG Design uphold a cherished tradition: the Employee of the Year award. Originating nearly forty years ago, the firm’s founders intended this accolade to be the most prestigious honor bestowed upon an HBG employee, highlighting someone whose contributions leave a significant mark on the firm's practice or operations. Today, this vision continues to resonate powerfully. Congratulations, Ferran, 2024 HBG Employee of the Year!


Celebrating HBG Design’s 2024 Promotions

At HBG Design, leadership is defined by actions that align teams toward a collective vision and inspire collaboration to achieve shared goals. This year, we’re proud to announce the promotion of five exceptional individuals whose dedication, innovation, and leadership exemplify these values. Congratulations to Alexandra Milkovich, Senior Associate, and Associates Kristen Dixon, Ryan Callahan, Kalyn Johnson, and Patty Sprecco Johnson. Read more about their incredible contributions below:

Kristen, Ryan and Kalyn are located in our Memphis office.
Patty and Alexandra are located in our San Diego office.

Alexandra Milkovich, Senior Associate

Alexandra Milkovich has been a trailblazer in HBG Design’s San Diego office, showcasing remarkable growth from her early days in documentation support to her current role as a Senior Interior Designer. Known for her empathetic leadership, Alexandra fosters collaboration and mentorship within her team, empowering junior designers with real-time feedback and opportunities to grow. Her commitment to design excellence and her role as an advocate for innovation through firm-wide initiatives have positioned her as a thought leader within the industry. Notably, Alexandra’s work has garnered recognition from prominent publications and organizations, including Global Gaming Business Magazine’s Top 40 Under 40 and the San Diego Business Journal’s “Leaders of Influence” in design. As a Senior Associate, Alexandra continues to inspire and lead by example, ensuring HBG’s future success.

Kalyn Johnson, Associate

Kalyn Johnson’s calm confidence and proactive approach have made her an indispensable leader at HBG Design. Her ability to seamlessly step into key roles demonstrates her adaptability and dedication to excellence. Kalyn’s technical expertise, combined with her strategic thinking and mentorship, has set a high standard within the interiors group. She has spearheaded risk management initiatives and created a knowledge hub to support her colleagues’ growth. Kalyn’s rare blend of technical precision, conceptual creativity, and empathetic leadership makes her a true unicorn in the industry. Her ability to connect and inspire her team ensures that HBG continues to deliver innovative and successful projects.

Kristen Dixon, Associate

Kristen Dixon has emerged as a vital contributor to HBG Design’s success, excelling in her role as a project architect and team leader. Kristen’s dedication to delivering meticulously coordinated and high-quality designs is matched by her ability to foster collaboration among project stakeholders. She approaches challenges with a solutions-oriented mindset and a focus on maintaining strong client relationships. Kristen’s commitment to professional growth and her passion for mentorship have left a lasting impact on her colleagues. As an Associate, Kristen is poised to further strengthen HBG’s reputation for excellence in design and project delivery.

Ryan Callahan, Associate

Ryan Callahan’s enthusiasm for community-focused design has defined his career at HBG Design. His work on projects such as Third Church of Christ Scientist exemplifies his ability to create spaces that inspire connection and enrich communities. Ryan’s thoughtful design approach and attention to detail have earned him recognition as a trusted team member and leader. His collaborative spirit and dedication to fostering innovation within his team make him a natural fit for his new role as Associate. Ryan’s vision and leadership will undoubtedly contribute to HBG’s continued success.

Patty Sprecco Johnson, Associate

Patty Sprecco’s leadership has been instrumental in shaping the operations and culture of HBG Design’s San Diego office. Since joining HBG seven years ago, Patty has played a key role in managing the office’s operations, including overseeing service contracts, coordinating with building management, and navigating California’s complex regulatory landscape to ensure compliance. She has also been a driving force behind fostering a positive work environment that has supported the San Diego office’s growth to four times its original size. Now as HR Coordinator, Patty has taken on the responsibility of leading performance management processes for the San Diego and Dallas offices, demonstrating her ability to handle sensitive and impactful conversations with professionalism and care. Her dedication and leadership have left an indelible mark on HBG Design, and as an Associate, Patty continues to champion the firm’s values and mission.

Please join us in congratulating these outstanding individuals on their well-deserved promotions. Their dedication, leadership, and passion for design excellence ensure that HBG Design’s future is brighter than ever.


HBG Design’s KBCI Volunteer Days – Dallas in Action: Building Stronger Communities with Hearts and Hammers

At HBG Design, our dedication to creating meaningful connections with our communities shines through the Kirk Bobo Creating Impact (KBCI) Grant and Outreach Initiative. This program, named in honor of our co-founder, combines financial support, design expertise, and employee volunteerism to make a tangible difference in the lives of others.

Following the success of our Memphis team’s efforts at Windridge Park, the spotlight shifted to our Dallas office, where the team embodied the spirit of the KBCI initiative by partnering with Hearts and Hammers to preserve a cherished home and uplift a homeowner in need.

Revitalizing a Home, Uplifting a Life

On Tuesday, November 19, the HBG Design Dallas team joined forces with Hearts and Hammers, a nonprofit organization that provides essential exterior home repairs for low-income homeowners, including senior citizens, disabled individuals, and veterans.

During this impactful volunteer day, the Dallas team worked diligently to assist a 93-year-old homeowner, ensuring they could continue living independently in the home they love. The team’s efforts included:

  • Trimming and painting to give the home a fresh, vibrant exterior,
  • Staining the front door to create a polished and inviting look,
  • Repairing gutters for improved drainage and long-term protection, and
  • Completing minor but crucial repairs that enhance safety and functionality.

This heartfelt work reflects HBG Design’s core mission of enhancing lives and building stronger communities.

The Mission of Hearts and Hammers

For over 30 years, Hearts and Hammers has been a beacon of hope in the Dallas community, helping homeowners address structural and aesthetic issues that can compromise their ability to remain in their homes. By tackling these repairs, the organization creates stability and security for vulnerable individuals, often providing them with the support needed to avoid relocation.

Our partnership with Hearts and Hammers exemplifies the powerful impact that collaborative volunteerism can have—not only for the recipient but for the neighborhood as a whole.

Building Team Spirit and Connection

Beyond the physical improvements made to the home, this volunteer day fostered meaningful connections—both with the homeowner and within our team. As the Dallas colleagues worked side by side, they strengthened bonds and reinforced their shared commitment to giving back. The day was a testament to how teamwork and compassion can drive impactful change.

Looking Ahead: San Diego on Deck

With Memphis and Dallas having successfully completed their KBCI Volunteer Days, the focus now turns to HBG Design’s San Diego office. Next up, our San Diego team will collaborate with Fred Finch Youth & Family Services to create inspiring spaces for at-risk youth and families.

Stay tuned for the final installment of our three-part series, where we’ll celebrate the efforts of our San Diego colleagues and continue the KBCI legacy of service and transformation.

Thank you to our Dallas team for exemplifying the heart of HBG Design and for bringing our mission to life through meaningful action! Together, we’re creating lasting change—one community at a time.


Thankful for Global Design Explorations: Nathan Blair's Colombian Adventures

In the world of architecture and interior design, travel offers invaluable insights, influencing how we approach materials, space, color, how we translate culture into the built environment, it even informs our own place in the world. In addition to the adventures by our numerous GOH Travel Scholarship winners, other HBG Design team members regularly embark on distinct journeys of their own. Traveling through regions such as Eastern Europe, Western Europe and South America, they encounter rich tapestries of contrasts and vibrant influences that provide fresh perspectives on life, inspiration, and creativity. HBG's global design explorations directly inform and help shape our project designs.

This holiday season, as HBG Design waits patiently for the announcement of our 2025 GOH Travel Scholarship recipient, we invite you to follow along as we share personal and professional insights from HBG Principal Architectural Designer, Rob Jurbergs, AIA; HBG Lead Architectural Designer, Nathan Blair, AIA; and Lead Interior Designer, Christine Wass, IIDA, NCIDQ, through their own international explorations!

Nathan Blair was lead designer of HBG's transformation of the Hadsten Solvang, a Tapestry Collection by Hilton hotel property in the heart of California wine country.

HBG's Global Design Explorations:
Lead Architectural Designer, Nathan Blair's Insights from a Journey Through Colombia

This year, I was fortunate to explore a few places, but Colombia stood out as the most unique by far. One of my close friends got married there over Memorial Day weekend, so we thought, why not turn it into an adventure? We decided to spend the week before the wedding touring around the country, diving into its vibrant culture and history, and discovering firsthand what makes Colombia special.

Bogota: A City of Layers and Influence

The trip began in Bogota, Colombia's bustling capital, a sprawling metropolis with the energy and challenges of a fast-growing urban center. It was a bit of a culture shock at first, so to ease into the local culture we hired a guide to help navigate Bogota’s streets and nuances, giving us great insight into the country. As a gateway between North and South America, Colombia has influences from both continents, though the Spanish impact is more visible. Bogota’s architecture and culture vividly reflect its Spanish colonial roots intertwined with influences from ancient indigenous cultures, including Incan elements. We saw this blend in everything from architecture to food. Speaking of food, it was incredibly fresh, with a variety of fruits we rarely see in the U.S.

Bogotá is a city on the rise, but like many growing cities, it faces challenges. Traffic is intense, with inadequate public transport options, which makes commuting difficult for those who can't afford to live in the city center. There's also a water shortage despite the frequent rain, as the aquifer struggles to keep up with demand. Bogota's challenges with infrastructure and water scarcity spark considerations on sustainable urban design—how can we plan spaces that serve and sustain growing populations without straining natural resources?

Cartagena: Urban Design Adapted to the Climate

After Bogotá, we headed to Cartagena, a vibrant city along the Caribbean coast founded by the Spanish in the 1600s. This experience brought lessons in adapting architecture for modern uses and to the climate. We stayed in a former Spanish convent from the 1650s, beautifully repurposed in the 1950s as a hotel, and expanded in the 2000s, which itself demonstrates a commitment to adaptive reuse.

The heat was intense, but the architecture in Cartagena is designed to handle it. Many buildings have deep courtyards filled with trees for shade, and most daytime activity happens on the ground floor, with high ceilings to allow the heat to rise. At night, the upper-level rooms take advantage of the evening breeze—a simple yet effective way to beat the tropical heat. Cartagena is relatively quiet during the day, but as the sun sets, it transforms into a lively, vibrant city.

Pereira and Filandia: Nature and Culture Collide

The final leg took us to Pereira, the largest city in Colombia's coffee region, where the lush, high-elevation jungle teems with color and life. Flying into the area, we saw coffee plantations stretching for miles among the vivid green mountains. Outside the city, it’s practically a jungle. We discovered a vibrant, sensory world of exotic creatures and plants. The wedding took place at a boutique hotel in the jungle, where we encountered all sorts of wildlife—giant iguanas, snakes, birds, and insects.

Colombia’s flora and fauna influenced the local design aesthetics, which are lively and multihued, embodying its own unique sense of place through architecture and design. This was evident during a visit to Filandia, a tourist village perched high on a mountain with stunning views. Filandia caters mostly to Colombian tourists, unlike Cartagena, which is more international. The day after the wedding, we traveled there on a chiva bus, a colorful party bus where the celebration continued all the way to the village.

Colombia’s rich palette and eclectic design language starkly contrasts with the streamlined aesthetics common in the U.S. They embrace bold, vibrant choices without fear—a design approach that feels liberating. This experience served as a reminder to stay playful and open to layering elements in our projects.

Lessons Learned in Design and Culture: HBG's Global Design Perspectives

Colombia was an incredible experience, filled with culture, color, and warmth. I left feeling like I'd glimpsed something truly inimitable. This journey through Colombia was a personal trip, but I found examples everywhere in how design, climate, and culture interweave, each reflecting and responding to the other.

  • Nature as a Palette: Colombia’s landscape, with its tropical climate and diverse ecosystems, showcases vibrant colors and textures. This inspired a fresh approach to using color in design, especially as a tool to connect indoor spaces with their surroundings.
  • Adaptive Solutions for Climate: Cartagena’s architectural techniques to cope with heat—high ceilings, shaded courtyards, and spatial arrangement—are reminders of the power of low-tech solutions tailored to the environment.
  • Embracing Design Experimentation: The lack of stringent design codes and lower costs allow Colombians to experiment freely. This approach creates dynamic, layered spaces. In the U.S., we often start with similar ideas, but costs and codes tend to streamline our designs. But Colombia’s spirit of design experimentation can inspire new thinking, within the codes, of course.
  • Communicating Design Language: In Colombia, we found that basic Spanish and hand gestures went a long way in bridging the language gap, with Google Translate helping in a pinch. Staying in hotels made communication a bit easier, but the experience underscored an important reminder: in design, we often need to find new ways to clearly convey our ideas to clients or laypeople who may not speak the same "design language." Embracing different perspectives and adapting our communication approach is essential for creating understanding and connection.

As I reflect on my trip, here are a few more general takeaways for those planning a trip to Colombia:

  • Colombia lacks extensive interstate or rail connections, so air travel is the quickest way to get around.
  • Much of Colombia is at high elevations, which, combined with rain and the equator, makes for unique growing conditions.
  • The food is fresh, diverse, and features many fruits that are rare in the U.S.
  • The country is filled with vibrant birds and flowers, including more hummingbird species than anywhere else.
  • Prices in Colombia are a stark contrast to what we're used to in San Diego. Where coffee costs $5+ at home, we enjoyed excellent coffee and a pastry for less than $2.
  • Colombian coffee is delicious, and, thankfully, everywhere!

At HBG Design, we see travel as a powerful source of inspiration, broadening our perspectives and enriching our work. This month, we honor the impact of global exploration on our designs—a legacy rooted by our co-founder, Gregory O. Hnedak, FAIA, whose passion for experiential learning lives on in HBG’s GOH Travel Scholarship. Greg believed that immersing oneself in diverse cultures opens doors to deeper, more meaningful design. His challenge to us remains:


Thankful for Global Design Perspectives: Rob Jurbergs Explores His Baltic Heritage

In the world of architecture and interior design, travel offers invaluable insights, influencing how we approach materials, space, color, how we translate culture into the built environment, it even informs our own place in the world. In addition to the adventures by our numerous GOH Travel Scholarship winners, other HBG Design team members regularly embark on distinct journeys of their own. Traveling through regions such as Eastern Europe, Western Europe and South America, they encounter rich tapestries of contrasts and vibrant influences that provide fresh perspectives on life, inspiration, and creativity. HBG's global design perspectives directly inform and help shape our project designs.

This holiday season, as HBG Design waits patiently for the announcement of our 2025 GOH Travel Scholarship recipient, we invite you to follow along as we share personal and professional insights from HBG Principal Architectural Designer, Rob Jurbergs, AIA; HBG Lead Architectural Designer, Nathan Blair, AIA; and Lead Interior Designer, Christine Wass, IIDA, NCIDQ, through their own international explorations!

HBG's Global Design Perspectives:
Principal Architectural Designer, Rob Jurbergs, Journeys Through Finland, Estonia, and Latvia

This past summer, I embarked on an incredible journey to Finland, Estonia, and Latvia. My last name, Jurbergs, originates in Latvia, a Baltic state tucked between the west side of Russia and Poland, and just south of Sweden. After World War II, a significant Latvian community settled in Senatobia, Mississippi, including my grandparents, aunt, and uncle. Growing up, I heard countless stories of Latvia’s rich traditions, especially the Midsummer celebration, the biggest holiday of the year. Latvians celebrate both the nights of Midsummer, Līgo, and the next day, which is known as St. John’s Day or Jāņi (Jani). This is a time when people gather, light bonfires, and celebrate the longest day of the year—much like how Americans celebrate the Fourth of July. This tradition has been on my bucket list for as long as I can remember, and this trip became my opportunity to experience it firsthand.

HBG Global Design Perspectives

Flying into Helsinki, Finland, a friend and I stayed in the heart of downtown. I found myself surrounded by this modern city and striking architecture, with the only goal being to immerse myself in my surroundings of this centuries-old waterfront commerce hub that continues to thrive today. Helsinki’s architecture reflects its history, and intriguing Orthodox church architecture, with designs that hint at Russian influence.

Helsinki is now known as a design capital, and the city’s blend of modern innovation with rich arts immediately resonated with me. I visited the Kamppi Chapel, an iconic wooden structure resembling a large boat, and was captivated by its simplicity and peacefulness. Kamppi Chapel has been featured in numerous design publications; and it’s a powerful reminder of how architecture can create serene, introspective spaces in the middle of bustling cities.

HBG Global Design Perspectives

I was excited to visit the Oodi Public Library, a significant piece of architecture that appears to float like a sail. The wood exterior rises vertically like an inverted ribbon and curves seamlessly into a canopy, with light flooding in to create a feeling like you’re at the prow of a ship. The building even ramps up at the end offering overlook areas—just a pure, immersive experience. This incredible space was filled with angular structure and expansiveness, with steps leading up to sit and take in the amazing light quality. The glass also had a special print that helps reduce heat and glare. It’s amazing how thoughtful design can elevate a public space such as a library, making it functional, communal, and inspiring.

HBG Global Design Perspectives

A highlight of my Finnish travels was visiting the Loyly sauna, an experience I'll never forget the rest of my life. This waterfront spa merges the region’s traditional sauna culture with incredibly unique design. Built with a double skinned system of exterior wood slats and slides and sheer glass behind, the building allows glimpses of the sea from within while appearing impenetrable from the outside, like a rock from the harbor. This emphasized to me how nature and architecture can combine to create spaces that benefit our well-being—a concept I hope to incorporate in my future projects.

In the co-ed sauna, I experienced Finland’s communal culture, where people gather weekly to unwind and refresh. Jumping from a sweltering sauna into the Baltic Sea was a sensory shock unlike any other! You feel completely relaxed, almost like a drunkenness hits your system. The heat of the sauna was so intense that even holding my glasses hurt—the metal was scalding. Then, plunging into the freezing water, your body reacts instantly, releasing a rush of endorphins. It’s an incredible sensation to go back and forth between the two extremes.

HBG Global Design Perspectives

Crossing into Estonia by ferry, I found myself in the UNESCO World Heritage site of Tallinn, a perfectly preserved medieval city. Walking through Tallinn was like stepping into Disneyland in a way, but with authentic buildings, meandering cobbled streets and fortress walls dating from the 1400s. Every corner seemed to tell a story. Tallinn’s rich history and historical structures made me think about how the medieval city’s scale and layout create an almost theatrical experience for visitors. There was still evidence of the more recent influence from communism, but the town is working to embrace its medieval story and working to restore the town. Tallinn is an example of design that fosters a living, breathing connection to the past.

Finally, I arrived in Latvia via bus on roads that cut through pastoral fields and wooded sections. Latvia’s landscape was every bit as breathtaking as my grandmother’s stories described, with beautiful forests, bucolic landscaped rivers very close to the ocean, and just an awesome natural environment. This is when I finally felt that I was truly experiencing my heritage. Riga, the capital, felt like a blend of the old and new, with medieval buildings alongside contemporary structures. My Airbnb in Riga was a cozy loft with timber rafters, perfect for taking in the city's charm and history.

Right outside stood a monument that is essentially Latvia’s equivalent of the Statue of Liberty. This is their monument symbolizing independence. Remarkably, they built it in the early 1920s as an independent nation before World War II. My family immigrated after the war as war refugees. Latvia, however, remained under Soviet control until 1990, when they regained independence.

Many Latvians who left initially thought they’d return after a short time. But once Latvia fell under communist control, few returned, not wanting to live under such restrictions. My grandparents, along with others, built their lives here in America. Communication with family in Latvia was limited, especially between generations. My aunt and uncle, now in their 70s, learned to speak Latvian as children, but connections to family there gradually faded.

Communism left a dark mark on Latvia’s history. Our tour guide told us about the deep distrust Latvians felt during the Soviet era—even with neighbors, as the KGB could detain people at any moment. Some of my distant relatives were even sent to Siberian work camps, essentially a death sentence, for opposing the Soviet regime.

Exploring Riga, we saw layers of this history. Coming from Helsinki, a modern city with a carefully preserved history, Riga felt like a blend of both worlds. The old squares, churches, and architecture brought centuries of history to life, going back to the 1300s and 1400s, well before America was founded. There is also a blend of newer architecture inserted through the town. Also, not many people know that the first Christmas tree was decorated in Riga.

The highlight and main reason for my trip was to experience Midsummer. I joined locals in their traditional festivities. Latvia has very old cultural roots, with traditions that celebrate nature, centered around the sun as a source of energy and life, especially for crops. Given its northern latitude—similar to Fairbanks, Alaska—Latvia experiences long, dark winters. So, the summer solstice, the longest day of sunlight each year, is a time of major celebration. People come together for dancing, singing, and wearing traditional dress. Men wear oak wreaths and women wear flower wreaths on their heads.  I donned an oak leaf headpiece, sang traditional folk songs and danced around the bonfires. This experience was surreal—here I was, celebrating the Midsummer solstice as my ancestors had, feeling a profound connection to my roots. At the end of the night, we threw our oak leaf wreaths into the bonfire as is customary.

The tradition is to light the bonfire and stay up all night to make the most of this special day. Did I stay up all night? Almost! We stayed out late, but I had a flight early the next day, so I didn’t sleep much, just to make sure I didn’t miss my flight!

Also, I lost weight leading up to this trip, and a big part of it was shifting my mindset. I started to see this journey as an opportunity to improve my health and fitness on multiple levels. It made me realize that I need to focus on my own well-being and take better care of myself. I gained a new perspective—walking everywhere is just a natural part of daily life in Europe, and it made me appreciate the benefits of staying active.

This Baltic adventure wasn’t just a journey through historic architecture or beautiful landscapes; it was a lesson in how heritage, meaningful places, and traditions shape humanity, well-being, and create connections. It was my glimpse into a deeply communal culture that prioritizes shared experiences, staying active, and finding joy, qualities I think are overlooked in today's fast-paced world.

At HBG Design, we see travel as a powerful source of inspiration, broadening our perspectives and enriching our work. This month, we honor the impact of global exploration on our designs—a legacy rooted by our co-founder, Gregory O. Hnedak, FAIA, whose passion for experiential learning lives on in HBG’s GOH Travel Scholarship. Greg believed that immersing oneself in diverse cultures opens doors to deeper, more meaningful design. His challenge to us remains:


HBG Design’s KBCI Volunteer Days - Memphis in Action: Revitalizing Windridge Park with Memphis City Beautiful

Part 1: Memphis Sets the Standard for Beautification and Service

At HBG Design, our passion for community engagement comes to life through the Kirk Bobo Creating Impact (KBCI) Grant and Outreach Initiative. Named in honor of co-founder Kirk Bobo, this annual program combines financial support, design expertise, and employee volunteerism to drive meaningful change in the communities we serve.

This year, our Memphis, San Diego, and Dallas offices are taking part in a series of KBCI Volunteer Days, each partnering with local nonprofit organizations to make a difference. First up: the Memphis office.

A Fresh Start for Windridge Park

On Friday, November 15, the Memphis team joined forces with Memphis City Beautiful to revitalize Windridge Park and Elementary School. With tools in hand and a mission to create a more inviting space, our volunteers:

  • Cleared litter from the playground and park grounds,
  • Refreshed landscaping to enhance the park's appearance, and
  • Restored the park’s natural beauty for families and children to enjoy.

This collaborative effort left a lasting impact on the community while fostering teamwork and camaraderie within our own office.

Partnering with Memphis City Beautiful

Since its founding in 1930, Memphis City Beautiful has been a trailblazer in environmental stewardship as the nation’s first beautification commission. Their mission—to create a clean, green, and beautiful Memphis—perfectly aligns with HBG Design’s commitment to improving the quality of life in our communities.

By working together, we’re not only enhancing public spaces but also supporting a vision for a brighter future.

The Legacy of KBCI in Memphis

Over the years, HBG Design’s Memphis office has contributed to many transformative projects under the KBCI initiative, including:

  • Tillman Sculpture Park with Carpenter Art Garden: Creating an outdoor space for art and nature to come together in the Binghampton community.
  • Paint Memphis Mural Arts Festival: Adding vibrant, large-scale murals that celebrate the city’s creativity and diversity.
  • Heights CDC at Treadwell Middle School: Designing and implementing a welcoming new entryway for this vital community hub.

These projects underscore our dedication to using our expertise to build stronger, more vibrant communities.

Coming Soon: San Diego and Dallas Join the Effort

With the Memphis project complete, the spotlight now shifts to HBG Design’s San Diego and Dallas offices, which are gearing up for their own KBCI Volunteer Days.

  • In San Diego, our team will partner with Fred Finch Youth & Family Services to enhance spaces that support at-risk youth and families.
  • In Dallas, our office will collaborate with Hearts and Hammers to repair and improve homes for those in need.

Each project will bring a unique opportunity to make a meaningful difference, furthering the KBCI mission across the country.

Stay Tuned for More!

This post marks the first in a three-part series celebrating HBG Design’s KBCI Volunteer Days. Check back soon for updates from San Diego and Dallas as they continue this legacy of service and impact.

Together, we’re transforming communities and creating lasting change—one project at a time.