Designing for the Caption brand - Inspire Magazine interviews the new brand's lead designer

See Full Story in Inspire Magazine

Hospitality design firm HBG Design is embracing the new Caption by Hyatt brand with a focus on redefining what hospitality looks like in the modern world; and it couldn’t come at a better time. The first U.S.-located Caption by Hyatt hotel, and second to open worldwide, is a beacon of hope following widespread disruption to the hospitality industry caused by the pandemic. Caption by Hyatt’s upscale, select-service lifestyle brand is targeted to conscientious locals and guests, with a focus on creating social spaces that punctuate connection and interaction with their locale. The Memphis, TN location celebrates the spirit of this iconic American city, steeped in history with many stories to tell.

Caption by Hyatt will become an integral component of downtown Memphis’ One Beale mixed-use development located at the base of Beale St. on the Mississippi River bluff, and will connect with the adjacent Hyatt Centric hotel, also designed by HBG Design, which opened to guests on April 15.

We spoke with Mark Weaver, FAIA, principal/senior architectural designer, HBG Design, who is leading both the architectural design and interior design of the project:

What inspired the hotel’s design?
When complete in 2022, the new Caption by Hyatt hotel will become an integral component of downtown Memphis, Tennessee’s One Beale mixed-use development…The new development represents a merging of vibrant live/work/play functions among downtown Memphis’ landmark structures.

Each hotel sits prominently within the One Beale development offering its own distinct interpretation of brand and Memphis history and culture. Specifically, the new Caption design will offer an inimitable contemporary boutique hotel experience while paying homage to Memphis’ historic riverfront legacy and industrial architectural vernacular.

Where and how do you seek your inspiration?
Inspiration comes from so many places for our hospitality designers—local culture and the regional landscape, branding and market influences, our clients’ project visions, storytelling, and biophilic, sustainability and wellness concepts. We design hospitality and entertainment projects all over the U.S., in both urban and more agrarian environments, and design language based on regional context and culture resonates highly with our clients and their guests.

The Caption hotel benefits from our designers’ knowledge of Memphis; this is HBG Design’s home and has been our company headquarters since 1979, even before we added our San Diego and Dallas office locations. The hotel property is situated in downtown Memphis, a hub of activity near the banks of the Mississippi River, and not far from our design studio. The city has a long industrial history with rows of ornate brick warehouse buildings lining the downtown streets. Our designers walk these streets daily and are inspired by the city’s former life and the possibilities for its current and future growth.

How did local culture, landscape and history influence the design?
Design influenced by local flavor is an important aspect of the guest experience. For example, the hotel design is being integrated into the historic architectural remains of the William C. Ellis & Sons Ironworks and Machine Shop building on Memphis’ Front St., which will house the hotel’s ground and second floors.

The Ellis company was one of the earliest, longest-running businesses in Memphis. The original blacksmith shop once made wrought-iron straps for carriages and shoes for horses and mules, and other structures on-site were used for river trade manufacturing and the repair and building of agricultural machines such as cotton compresses and railroad equipment.

Conceptually, the integration of the historic Ellis facade serves as a distinguishing artifact that will be remembered and appreciated as part of Memphis history.

The Caption’s 136-key hotel guestroom tower will then rise dramatically above the Ellis facade offering guests superb views of the river and the city skyline. The tower’s modern, darker exterior is designed to complement the light-colored Ellis building in front.

The interior design concept reflects this duality with a comfortable, refined ambiance featuring subtle references to the industrial roots of the hotel’s location highlighted with soft colored tones and metal accents. The guestrooms will reveal uniquely designed custom furniture that offer signature touches of comfort and luxury.

How do you define a design vision for the first U.S. property of a new brand?
At the heart of the Caption by Hyatt brand experience will be the F&B concept Talk Shop, which will serve as a welcome area, all-day lounge and workspace, coffee shop, eatery, grab-and-go artisanal market and cocktail bar. A patio and beer garden courtyard will be incorporated into the building’s historic Ellis facade on Front St. The unpretentious style and approachability of the space combines with locally inspired experiences, ideal for socializing and appealing to both travelers and locals.

Additionally, each Caption hotel builds on signature brand features, including marquee signs above each main entrance, local hand-drawn graphic art and animated social and F&B spaces with tech-forward features like digital check-in, digital keys and mobile-order food service.

Keeping with that, what challenges and opportunities did you face in doing so?
There are always challenges when integrating historic structural elements with new builds, but HBG Design is accustomed to this challenge through our 40-plus years of experience revitalizing other historic projects, many of which are in downtown Memphis. We are intimately familiar with these older Memphis buildings and appreciate the opportunity to reuse and integrate the long-vacant Ellis Shop on Front St., which has been adapted to hold Talk Shop lounge space and hotel meeting space. Talk Shop’s double-height lounge will be enveloped by the historic building’s original heavy timber framing, decorative brick walls, archways and clerestory windows. The historic building will also accommodate the new Foundry Ballroom and new meeting rooms with names like the Welding Shop and Pattern Shop, serving as a connecting point between the Hyatt Centric and the Caption by Hyatt properties.

Is there anything else readers should know about the hotel and its design?
Developed by Carlisle Corporation, the Memphis Caption by Hyatt hotel is currently in construction with an expected opening date of spring 2022. HBG Design has worked with Carlisle Corporation for over 15 years exploring and leading the planning and design for the One Beale mixed-use development through multiple iterations of development possibilities.


Dining Design Post-COVID - Why Flexibility is Key

See full article on Post-COVID dining design in Memphis Business Journal

When Brice Bailey, the owner of the Staks restaurants in East Memphis and in Germantown, reopened after the pandemic-induced shutdown of March 2020, he had to make some changes.

“When we reopened, we added barriers in between all the booths. They were required to exceed more than a foot above the head of the person eating,” Bailey said. “We took away all condiments from the table. We put circles down on the floor, asking people to stay six feet apart when they were in line.”

He also took out tables, and spaced those that remained at least 10 feet apart, rather than the six feet that was mandated at the time by the Shelby County Health Department.

Such design alterations were the norm for restaurateurs looking to follow the rules put down by the health department and to ease a COVID-rattled customer base.

Planning for the future

When the third and latest Staks restaurant opens at Silo Square in Southaven, it will have one feature that perfectly sums up the times: The outdoor seating will outnumber the indoor seating.

Bailey said he was being proactive when it comes to the design of the new restaurant.

“We’re definitely designing it in case we have to go back into some sort of lockdown,” he said.

Design tweaks include a larger kitchen to accommodate third-party orders and more generous spacing in the main dining room so that pick-up orders don’t disturb the flow.

Graham Reese of Memphis-based Graham Reese Design Group said one of his biggest pandemic-times design concerns revolves around surfaces — be it the floors, wall treatments, or furniture. For this, he’s turned to easily cleanable vinyls rather than textiles.

Another consideration is spacing. Reese said furniture needs to be moveable. Shared booths are out, though detachable booths are in.

“They’re planning for now,” Reese said of the restaurateurs he works with, “but they’re also planning for the future.”

One issue Reese has run into is trouble accessing materials. He said the U.S.’s poor relationship with China is to blame.

“For instance, I had a project somewhat recently where we had things specified. A lot of the pieces — the furniture frames and stuff — were made in China. Well, you can’t do that anymore. The lead times, to this day, are still pretty outrageous. There are shortages on materials and goods.”

To rectify this, Reese has gone to U.S. manufacturers.

Ultimately, Reese said, restaurants are about the food.

“The key is: One, it has to be the food. Second of all, the design should overlap and play a big part of that food that is served,” he said. “You can’t really do anything right now about [the pandemic], but you can make [the restaurant design] visually appealing.”

Being flexible

Emily Marshall, Principal / Interior Design Director

Emily Marshall is interior design director at HBG Design. The company — which has offices in Memphis, San Diego, and Dallas — specializes in hospitality projects. Marshall has worked on the Hard Rock in New Orleans and the restaurants at Cache Creek Casino in California.

Buffet at Desert Diamond West Valley Casino

One aspect of restaurant design that has been keeping her busy is what to do with the buffets.

“For the buffets, we’ve explored some concepts where, instead of coming in and paying one price and have going to the buffet line, it’s more that made-to-order situation, more of a food hall kind of design.”

C2 Seafood and Steak at Cache Creek Casino Resort

She said a lot of restaurateurs want their spaces to look filled and busy without being filled and busy.

“We’re doing some intuitive space-shaping or space-making,” Marshall said. “We’re doing some interesting design elements like divider walls with plants or divider walls with some type of design element, so it feels like the space is not just empty where the tables used to be.”

Hard Rock Cafe New Orleans

She said some of the restaurateurs she worked with didn’t want to change anything, hoping that the pandemic would pass sooner rather than later.

That’s where flexibility in the design comes in.

“Flexibility really became super key,” Marshall said. “A flexibility that would allow the restaurant to move their space around without us. We did a bunch of layouts on the front end to let them know, this would be max capacity, this would be what you would do now and then, this would be somewhere in between — 100 chairs and 50 chairs, but definitely flexible and lighter.”

She said that, in some cases her firm offered two layouts.

Designer Valentina Shands-Puppione, managing principal for ArchInc, has worked on a number of restaurant projects, including Blue Honey Bistro in Germantown, the Starbucks at Watkins and Union, and McEwen’s.

She said when the pandemic hit, she already had some jobs on the books, and the restaurateurs had a request that was identical to one Marshall heard.

“They [were] asking specifically for a little bit more flexibility,” Shands-Puppione said. “They’re asking for more focus on exterior spaces and more creativity toward the exterior spaces.”

“We used what we had learned through Edge Alley: how to make the parking space comfortable, safe, and not right on the street.”

Much of the work Shands-Puppione is doing involves a bit of forecasting.

“We’re trying to plan for all of it, which is fun,” she said. “We’re trying to plan for restaurants to have the six feet apart now and then get back to normal.

“For example, we’ve got a restaurant that is assuming they’ll have to do a lot of outdoor seating when they first open back up, but eventually they’ll want to be more indoors,” she continued. “We’re focusing a lot of our energy on the outside and have that be a great space. Their current location doesn’t have outdoor seating. This is going to be new for them, but it also gives them a chance to kind of explore that.”

She said restaurateurs want tables that can be moved around to accommodate distance requirements, and that affects other elements of the design.

“We’re not putting light fixtures over spaces that will be detrimental in the future,” she said. “We are not going to locate a big chandelier in the space and then have to move the tables where it would look silly later. We’re working on lighting that can be mobile in the space.”

The best part of the job for Shands-Puppione is figuring out a solution that makes everybody happy.

“I like trying to figure out how to make it work for somebody,” she said. “It’s kind of the puzzle — that’s always fun, and, of course, we love it.”

It’s going to cost you

Restaurateurs and the designers who work with them are dealing with rising costs. Chief among them are labor and materials.

Bailey of Staks estimates he’ll spend almost twice the amount he did on the Southaven location than he did on his most recent restaurant in Germantown. “I just got bids back from contractors today to build the location in Southaven,” he said in March. “The bid for a 2,800-square-foot location in Southaven today came back from the builder who built my Germantown one, which is 3,800 square feet and [was built in] 2018. The cost [for Southaven] is more than double for just as much construction work.”

“No matter where you get it, overseas or domestically, materials, furniture, everything is costing more,” said Marshall of HBG Design.

She said that lately more restaurant design has been borrowing from health care, namely its fabrics.

“Health care design already had these antiviral and antimicrobial materials that have been on the market for a while,” Marshall said. “We’ve seen the connection between health care design and hospitality design because these fabrics that are offering all of this protective barrier and durability are becoming more design-forward.”

These fabrics are more expensive.

“It is a little bit more expensive now. Whereas before you could get away with just a regular vinyl, our clients are now wanting the added protection of the antimicrobial or the bleach cleanable, which does cost a bit more,” Marshall said.

“On top of that, lumber prices are crazy expensive right now,” she added. “So what we’re seeing is a lot of renovations rather than new builds. People are wanting to utilize the space they have.”

Cutting costs is where the creativity comes in.

“Where we would have maybe done a really cool wall covering, we’re now leaning more heavily on our local artists, connecting the dots within our own community to get people to come through with a mural, rather than a wall covering,” Marshall said.

Going with the flow

Jill Hertz of Jill Hertz Interior Design was approached for the South of Beale jobs for a bit of “drive-by design,” she said. Drive-by design is a common enough occurrence. It is a quick consult, involving paint colors and general brain-picking.

The East Memphis space was the first. Hertz said she took a look around and saw that a lot of work was needed, so she gave the owners, Ed and Brittany Cabigao, a proposal. That led to her being hired for the Downtown South of Beale job.

For the East Memphis location, she brightened up the space, adding dashes of yellow. For Downtown, Hertz said she had to make herself not go too overboard on the plaids. The two restaurants aren’t matchy-matchy in design. Instead, they are linked through their branding.

Hertz said a main concern for the Cabigaos was the flow.

“We ended up doing two space plans for tables for both buildings. So, they can move it on an as-needed basis,” she said.

Furniture for the spaces are given great consideration. At one point, a large community table was discussed, but ultimately dismissed. They ordered tables that could be put together or taken apart. There is lounge seating at the Downtown location, but it is designed so patrons can be separated.

For Hertz, pandemic design is not the wave of the future; it is merely a blip.

“The thing about restaurants and bars is that the way that they flourish is through occupancy — high occupancy,” she said. “I really think that once we get a handle on this globally, we’re going to be in a Roaring Twenties situation. People are going to be socializing and partying and gathering all over the place.”


Tule River Tribe introduces HBG Design as Architect & Interior Designer for new Eagle Mountain Casino

See full article in The Porterville Recorder

After breaking ground for its new casino located in Porterville last week, Eagle Mountain Casino is fast moving forward with the development of the casino.

The relocation of the casino to 40 acres of land located just south and adjacent to the Porterville Sports Complex has been 25 years in the making. The new casino will feature 1,750 slot machines, numerous table games, a 2,000-seat event center and restaurants throughout the 100,000 square foot property.

The relocation of the casino will free up water now being used by the casino for tribal members. The current casino will also eventually be used for additional medical facilities.

Nearly 200 people attended the groundbreaking including the Tule River Tribal Council, tribal members, Eagle Mountain Casino staff and many local dignitaries and political leaders. The ceremony began with a welcome from General Manager, Matthew Mingrone, followed by the presentation of colors by the Tule River Native Veterans Post of 1987 and a prayer and song by Tribal Elders J.R. Manuel, Rhoda Hunter and Tamara Seylaz.

Honorable Tribal Speakers included: Tule River Chairman William Garfield, Vice-Chairman Neil Peyron, Councilman Felix Christman and Executive Director and Project Manager Ralene Clower. Honored Speakers included Congressman Kevin McCarthy, Senator Alex Padilla, Senator Shannon Grove, Assemblyman Devon Mathis, District Attorney Tim Ward, Tulare County Sheriff Mike Boudreaux, Porterville City Mayor Monte Reyes, National Indian Gaming Chairman Ernie Stevens, and Bureau of Indian Affairs Regional Director Amy Dutschke.

Tule River Tribal Vice Chairman Neil Peyron said during the ceremony, “This casino has been a long time coming. It's more than just a casino. This is education for our children, housing for our elders, and medical care for members of the tribe," Peyron said.

Boudreaux also announced at the groundbreaking the Tulare County Sheriff's Office would be the agency providing law enforcement for the casino.

Design Firm HBG Design and Construction firm W.E. O-Neil were the firms chosen by the tribe as construction begins this month.

HBG Design clients across the U.S. include more than 45 Indian gaming enterprises, and Commercial hospitality and entertainment giants such as Caesars Entertainment, Hyatt Hotels, Hilton Hotels and Elvis Presley Enterprises. HBG Design was recognized as an Associate Member of the Year by the National Indian Gaming Association for its support of Indian gaming tribes and Native American education programs. Visit www.hbg.design for more information.

HBG's Joe Baraffaldi said the new casino's design will include Tule River heritage. The Sequoia tree canopy, trunk and roots of the Giant Sequoias are a main conceptual design of the casino.

Baraffaldi said the Tule Tribe has been receptive to incorporating all of Tulare County's and Central California's cultural elements into the design. Artwork of the Tule River Tribe's native traditions will also be featured.

“Soaring vertical features will recall the majesty of the Giant Sequoia and the Golden Eagle,” Baraffaldi said, adding the Tule River will also be featured in the design.

A variety of tribal basket patterning will also be featured.

“Patterns and motifs of tribal symbolism will help draw guests through wayfinding paths, to the casino, the center bar, the dining venues and to ancillary spaces,” Baraffaldi said.

The Flight of the Butterfly will be featured at the entry and a mountain silhouette design that emulates the regional landscape will also be featured. The center bar will symbolize the idea of the fire as a place of gathering.

Casino guests will be welcomed with water features and a replica of the iconic tribal Painted Rock and Bigfoot pictographs found on Tule River Reservation lands.

The casino will feature a sports bar, food court and steak restaurant. With COVID safety measure in mind, instead of a buffet the casino will also feature a three-meal restaurant.

“We were able to create a new dining concept that will be even more comfortable and welcoming for patrons,” Baraffaldi said.

There's also been a investment in a premium air system. “The new casino is clean and safe for guests,” Baraffaldi said. “There are more robust safety elements designed into the new facility versus what an existing casino could provide.”

The casino is expected to open in December, 2022.


MBJ SWOT: HBG Design's innovation could pay dividends for its clients after COVID is over

See full article in Memphis Business Journal

by: Susan Ellis

Local economies are no different from organizations when it comes to taking stock of their ability to grow, innovate and thrive in lockstep with the times. Much depends on talent within: the employees of companies and nonprofits, the entrepreneurs who define a business community. But a lot also rides on the unique mix of ingredients that both define the local economy in question and play an outsize role in its success in navigating change or crisis. The SWOT analysis is nothing new for anyone familiar with business-school dogma, though its application to our small business community — as it rebounds from a pandemic — is probably a first.  What follows is a breakdown of the strengths, weaknesses, opportunities and threats working for or against the region’s small-business owners as they climb back from one of the most economically and socially disruptive events in modern times.

MBJ SWOT: Weakness: Solutions when ‘all in’ might mean betting your life

One point the pandemic proved over and over again: The human body and economy are both highly susceptible to dramatic external forces like contagions, and the health and well-being of the first is inextricably linked to the ultimate success of the latter. When COVID started, Memphis-based HBG Design hit the drawing board to create solutions for its clients in the hospitality industry, whose revenue depended on the safety and confidence of customers. Their resulting innovation, Safebet, could continue to pay dividends long after COVID is gone.

HBG Design

Rick Gardner of the architecture/design firm HBG Design considers himself a “creative problem solver.”

So, when the pandemic hit, he assigned his team to answer two questions: How will this pandemic affect business? And, how will it affect the way they approach design?

HBG specializes in work in the hospitality sector. Past projects include the Guest House at Graceland in Memphis and the Desert Diamond West Valley Casino in Arizona.

“We zeroed in on specific solutions,” he said. “We asked ourselves a very specific question that became the mission statement for Safebet: How do we make sitting on a stool in front of the slot machine the safest place on the gaming floor?”

Since games on the casino floor are often rearranged, the Safebet system is designed to work on all sorts of configurations — rows, carousel, and trios.

“The reason we zeroed in on [slot machines] as opposed to other places in the casinos is the slot revenue is the engine that drives resorts,” Gardner said.

In designing Safebet, HBG also considered user experience.

“Most people are uncomfortable with the way things were before the pandemic, sitting down next to a stranger in close proximity,” he said.

He noted that the walls can be removed for guests who want to play together on the machines.

HBG hooked up with manufacturing firm KGM Gaming to make the components of Safebet. That firm will also do the sales and marketing, while HBG will focus on R&D.

Gardner said there may be other applications for Safebet as well.

“We’ve focused first on the gaming side of things, but we’re looking at dining rooms for restaurants,” he said.

Gardner said that while many restaurants already use plexiglass, he envisions bringing that to a more “sophisticated” level. He pictures Safebet in convention centers and resorts. The average slot machine costs $20,000, Gardner said, with large casinos having roughly 1,500, for a total expenditure of $30 million. Something like Safebet could be a smart investment — not just for now but for the future.

“We’ve had all kinds of viruses and pandemics in the past 20 years — SARS, MERS, and all that stuff. And they came and went,” Gardner said. “But, [COVID-19] has affected us much differently. It’s been imprinted in our psyche. We’re not going to forget it. What we all know now is that there’s going to be something next.”


HBG Design's Katie Toth Named IIDA SoCal President

We are so proud of our very own Katie Toth for being named President of the IIDA Southern California Chapter. We think she is a natural born leader and her passions for art and interior design are palpable.

Meet Katie Toth, President of IIDA SoCal

 


HBG Design Joins Victor Rocha for The New Normal Weekly Webcast

Join Dike Bacon and Victor Rocha as they discuss Tribal Gaming and The New Normal: The Business of Tribal Gaming During a Pandemic Presented by the National Indian Gaming Association.

Listen Now


See our new insights on navigating Covid-19 in Indian Gaming Magazine

See article in Indian Gaming Magazine

Insights from HBG Design Principal, Dike Bacon:

NAVIGATION: HBG Design has historically been able to navigate through industry challenges in a nimble fashion – and that hasn’t changed with COVID-19. Like many professional services firms around the country, we transitioned both our Memphis and San Diego offices to a work-from-home model in response to COVID-19. We were pro-active with this decision before local government directives required it. Our primary goal was and still is to keep our staff safe and healthy. Fortunately, we had plenty of very sophisticated technological platforms and accessible infrastructure in place to move swiftly and be fully operational in a matter of days.

Regarding our tribal clients, we have been fortunate in that much of our work has continued to progress. A number of our projects have continued through planning and design phases. It seems many clients have proactively decided to continue to advance their projects and get them ready for construction when the timing is right. We also have a number of projects that were in construction pre-COVID-19 and these have continued to progress through the pandemic. A big part of this success is attributed to construction companies that implemented numerous health and safety protocols in order to keep projects on schedule.

DRAWING CUSTOMERS: We have been studying the re-design of a number of the typical resort amenities. One of the most important has been food and beverage. We think that design solutions that respond to spacing requirements and COVID-19 restrictions should be flexible and adaptable as conditions continue to change and improve. This means more modular systems and easily modified seating arrangements that can actually create a feeling of luxury and exclusivity. The temporary re-use of existing conference and meeting space has been in recent discussions. The conference business will come back but in the interim these large spaces can creatively and temporarily be used for gaming space. Wiring, security and ingress/egress have to be addressed but it can work. In the right climates, increased outdoor activities may continue to be a very successful way to serve higher numbers of guests and keep the proper distances.


As Featured in Indian Gaming: Dike Bacon Talks Covid Casino Resort Design Solutions

Read the Indian Gaming Covid-19 Article Here

As history has proven time and again, calamity often brings opportunity. Some of the best ideas and solutions developed by mankind have been the result of adversity and necessity. Indian gaming will thrive again – but things will be different. How different remains to be seen.

What we already know is that guests and employees have an expectation that owners of hotels, casinos, restaurants, etc., are making cleanliness, health safety and wellness a top priority. As new health standards are integrated into a property, innovative design solutions can play a key role in influencing the perception or ‘optics’ of cleanliness and safety, without diminishing the sense of luxury expected in the hospitality experience. No one wants to stay in a hotel room that looks and feels clinical like a hospital. These design changes also don’t have to be inconvenient or even overt. Engaging designers to change the guest experience creatively and strategically to be healthier and more focused on their well-being is a clear property differentiator.

Of course, there isn’t one perfect formula for operating in the COVID-19 era. Protocols and regulations can vary from jurisdiction to jurisdiction and tribe to tribe. What may work for a commercial gaming property might not work for an Indian Nation. There are distinct needs for short-term temporary fixes, but also long-term permanent solutions. This makes it even more important for operators and designers to partner together to ensure operational and design solutions are both durable and impervious from an aesthetic standpoint to meet the extended needs of guest safety and wellness.

Creative design solutions in the COVID-19 era reach beyond pure safety and wellness, they can also significantly impact a property’s bottom line – and increasing revenues is one of the most important objectives for owners right now. As an example, we’re currently developing a series of innovative design solutions for the casino floor to improve the guest experience and beat the current occupancy model. We’re also reimagining how guests are seated and served in restaurants to achieve social distancing and compartmentalization of spaces that will likely become the norm for the industry. Creative design can inform distancing of guests so that they perceive intimacy and exclusivity as opposed to separation. Small semi- private rooms and spaces and transparency of food preparation will become more commonplace. Buffets, of course, will change permanently, but the goal of a redesign is to maintain the original spirit of the buffet. Ideas such as conversions of buffets to food-hall type experiences is another example to explore.

The Indian gaming industry will rise out of this pandemic stronger than ever. It will flourish because of one fundamental premise – guests crave great experiences they can’t get anywhere else. They want to gamble and eat a great meal. They love to get away to see a show and stay at interesting hotels. They want to swim in a resort pool and be pampered in a luxurious spa. They want to get out of the house and be entertained. No matter what happens, that is never going to change.


HBG Design Weighs In: 'Pandemic brings new challenges to design concepts', by Hotel Business Magazine

In July’s Hotel Business Magazine, HBG Design Practice Leader, Rick Gardner, AIA, comments on recent challenges facing the hospitality and entertainment industry during these unprecedented times. The firm has been proactive in developing guest-oriented design solutions focused on health, safety and wellness.

“We like to think about change in hotel design in a post-pandemic world like this — if you were to pick up a hotel room and literally turn it upside down, everything that falls to the floor goes away. This means all the soft goods like bolster pillows, bed throws, etc. are eliminated; we’re leaning toward a clear simplification of materials, along with reducing non-washable materials – that could include shifting from curtains to washable blinds; using anti-viral and antimicrobial fabrics in the guestroom; and anti-microbial grout in the bathrooms. Surfaces will change and transform — we’re looking at LVT instead of carpet; new and improved filtration systems and air handling; and making touchpoints touchless, using technology like Alexa and Google to a greater extent – leveraging voice control to reduce need for surface contact to turn on lights, the TV, the shower, etc.”


Nathan Peak Joins Other Industry Experts for GGB's Webinar: 'What Will a Casino Resort Look Like in the Wake of Covid-19?'

Global Gaming Business, The Innovation Group and Regulatory Management Counselors P.C. (RMC) present a national webinar series for the gaming industry

‘Gaming in Crisis: The Path Back’ 

featuring insights from

HBG Design
Nathan Peak, AIA, Leed GA
Principal & Design Director

In the May 28 ‘Gaming in Crisis’ Webinar Series - Episode 5, Design Changes: What Will a Casino Resort Look Like in the Wake of Covid-19?, Nathan Peak joins a panel of industry experts in casino operations and hospitality design to discuss the type of facility planning and design changes that may be implemented in casinos, food and beverage venues and hotels as properties reopen in the wake of Covid-19.

“Whether on the gaming floor or in the guestroom, the first touch point for every guest must provide a sense of well-being and safety both physically and mentally, without detracting from the allure and luxury of the hospitality environment,” says Peak. 

https://youtu.be/z4uRGieXsB4

‘Gaming in Crisis’ Webinar Series - Episode 5, Design Changes: What Will a Casino Resort Look Like in the Wake of Covid-19? 

Speakers
Michael Soll, The Innovation Group - Moderator
Frank Freedman, Chief Operating Officer, Four Winds Casinos - Speaker
Nathan Peak, AIA, LEED GA, Principal/Design Director, HBG Design - Speaker
Robert Gdowski, AIA, Principal, JCJ Architecture  - Speaker

View more webinars in the Gaming in Crisis: The Path Back Series Here.