HBG Design Welcomes a New Generation of Leaders
Earlier this year HBG announced the promotion of Nathan Peak, AIA, to Practice Leader. Today, HBG is excited to announce additional promotions and elevations of staff that emphasize the depth and breadth of talent across the span of our entire firm. We welcome these next generation of leaders whose voices are already making an impact on how we operate and practice industry-leading design.
Congratulations to the following HBG Design employees on their recent firm promotions and advancements!
- Deidre Brady, AIA, NCIDQ, LEED AP BD+C, Promoted to Principal / Project Management Leader
- Chris Devine, AIA, Promoted to Senior Associate / Documentation & Specification Leader
- Leslie Thompson, Promoted to Senior Associate / Process Improvement & Resource Leader
- Jason Fox, Promoted to Senior Associate / Construction Administration Leader
- Michael Ochoa, AIA, Project Manager, Promoted to Senior Associate
- Chase Percer, AIA, Associate, Promoted to Design Technology Leader
- Christopher Wood, IIDA, NCIDQ, Interior Designer, Promoted to Associate
- Tamara Goff, CPSM, Principal, Transitioned Role to Director of Communications & Brand Experience
- Dana Ramsey, CPSM, Associate, Promoted to Director of Marketing
- Paul Towery, AIA, ICCC, Senior Associate, Promoted to Codes & Compliance Leader
- Morgan Streitmatter, Promoted to Human Resources Manager
- Patty Sprecco, Promoted to Human Resources Coordinator
- Leah Goodwin, Promoted to Practice Operations Facilitator
Urban Hotel Design: Embracing the Complication
by Thor Harland, Senior Architectural Designer, HBG Design
For me, the excitement of urban architecture originates from its inherent complications. It is the limitations and layers of thought that we as designers must critically analyze before introducing new concepts into an already dense city environment.
In most urban settings, available sites for new construction are tightly positioned between existing structures. Each building serves a different user function yet remains connected to the whole. Aesthetics and materiality often vary significantly from building to building, irregular and sometimes raw depending on the age. Some sites retain elements of structures long unused.
New project designs created within the urban framework should be informed by these and other constraints. Historical precedents and environmental context supply ample opportunity to evolve the city’s character.
Our design teams approach these projects with an open mind to the intensity and diversity of a city’s composition. The solutions to these challenges inform the shape, materiality, and function of all new building designs. After all, the more problems a building solves the more value it brings to its surroundings.
In downtown Memphis, Tennessee, three recent hotels designed by HBG Design serve as diverse examples of how a new, evolved design character can reinvigorate the urban landscape bringing immense value to the city collective.
The Canopy by Hilton Downtown Memphis, the Hyatt Centric, and the Caption by Hyatt Beale Street Memphis hotels all represent projects that required thoughtful and rigorous design study to reach their ultimate solutions. Lying vacant for 12 years, the site of a former 50’s era hotel, and a riverside lot with an adjacent 19th century machine shop were each initially viewed as being of limited interest to prospective tenants; some even considered them to be urban blight. Through a new lens, the Canopy, Centric and Caption hotels unveiled opportunities for designers to bring out each building’s individual characteristics and iconic identifiers, ultimately creating enormous community impact.
Canopy by Hilton Downtown Memphis Hotel – Renewing a Gateway Site into Downtown Memphis
Located at an important gateway into downtown Memphis’ urban center and its historic, world-famous attractions, the Canopy hotel replaced the dilapidated Benchmark Hotel, that was still occupying the site. This corner of Union Ave. and BB King Blvd. is the iconic location of the Peabody Hotel and AutoZone Park, only a few shorts blocks from Beale Street.
The Canopy design and construction was extremely complex to navigate, given the owner’s desire to keep existing building structures and foundations from its previous hotel incarnations. The conflicting structural challenges were ultimately transformed into useful square footage and its solution informed a simplified hotel geometry and a comprehensive expression that created a unique dichotomy between upper and lower floor masses.
The project consists of a 171,100 square foot hotel block elevated above a visually transparent podium level and one level of subterranean parking. The hotel block maximizes the site’s guestroom potential through a double-loaded guestroom corridor ring surrounding an internal light well. A sense of transparency and natural daylighting in the hotel’s base level is achieved through floor to ceiling storefront systems along the South and East edges and two large skylights located under the light well that amplify the restaurant, lounge, and bar amenities.
A Discerningly Rebellious Urban Design, of its Time and Place
To me, great architecture evokes unexpected beauty and resistance but is based in unarguable logic. Through our project visioning, brand interpretation and concepts, the Canopy architecture became less about individual expression and more about amplifying the neighborhood experience in Memphis as the city is today.
The Canopy hotel structure is meant to be a building of its time, and an evolution of Memphis’ downtown personality. We considered the historical precedents and the progressive concept of the Canopy brand; and we used these themes as idea generators for our explorations. The result is a concept that is respectful to place, but also a representation of its contemporary generation.
Downtown Memphis architecture has a long industrial history with rows of ornate brick hotel, office and former warehouse buildings lining the urban streets. The materials, proportion, scale and well composed fenestrations of the Canopy are meant to evoke the characteristics of the existing network of mid-rise masonry architecture in the downtown area.
Brick was an important material for continuity, but the size of the brick is slightly different at the Canopy. We used a larger scale brick, and the patterning isn’t a typical running bond; it’s a stacked bond pattern. So, there is some deviation there that helps give the building its own identity. It’s the slight, subtle differences like that and just the overall geometry of the heavy upper floor mass floating above the open public space below that helps to differentiate the design from its neighbors.
A dark charcoal gray palette and simplification of form contemporizes the visual aesthetic of the architecture. It’s discerningly rebellious. I love that an Avant Garde result can be created through rigorous historic, aesthetic, and structural investigation and a direct reaction to the project’s context and objectives.
In the Canopy design, we have produced a unique complement to neighboring buildings, and also a structural acknowledgement of Memphis’ continued evolution as a city with its own intricate personality.
See more Canopy Hotel photos here.
This is part one of two in Thor Harland’s series,
Urban Hotel Design: Embracing the Complication
In part two, Thor and other designers will discuss how Memphis’ One Beale Mixed-Use Development gave rise to a full historic city block of branded hospitality, including the Hyatt Centric, and the Caption by Hyatt Beale Street Memphis hotels.
Spotlight on HBG's Emerging Professionals Studio
A discussion with HBG Design’s Emerging Professional Studio (EPS) Leader and recently licensed architect, Ryan Callahan, AIA
Ryan, as the new leader of HBG’s Emerging Professionals Studio (EPS), can you give us some background on the program?
While my involvement in the Emerging Professionals Studio began five years ago, HBG Design’s EPS program was conceived about 15 years ago as a group led "by EPs for EPs", providing opportunities for leadership experience within the firm at an early career stage.
The EPS originally focused on helping emerging architecture professionals through the AXP architecture licensure process and also provided opportunities for team building. The program has evolved to serve expanded EP career needs, including welcoming HBG’s interior designers into NCIDQ licensure study while also focusing on individual leadership development.
As a practice that integrates architecture and interior design to create hospitality design experiences, it was imperative that the EP Studio evolve to support the way our firm works and collaborates. Architects and interior designers have different licensure requirements and different ways we approach a project based on the nature of our disciplines, but we share similar goals and many commonalities, which are incorporated in the EPS program.
Our EPS today is rooted in the idea that emerging professionals desire structure in working towards licensure, but also want the flexibility to easily modify the pace of their journey as their personal or professional life changes. Mentors play a key role in helping EPs find their path individually and as a group, actively developing support strategies and needed resources for licensure in ways that matter most to each individual in their particular stage of development.
How did you become a leader of EPS?
I had just passed my remaining Architectural Registration Exams (AREs) a few months before Nathan [Peak, HBG’s Practice Leader] asked me to lead the EPS group. I think he asked me specifically because I was newly licensed, but also because I was part of HBG’s pre-Covid EPS program culture. As our workplace returned to the office, we all wanted to find ways to reengage our EPs into a group-learning mindset and provide the kind of supportive group environment that we had before the pandemic, and had been missing for over two+ years. Covid was so disruptive to everything, to the way we do things, even to my own growth. I entered and came out of Covid in a different phase of life. A lot of things changed. For example, I was just newly married entering Covid. When we went into work-from-home mode during this weird, sort of hyperbolic isolation, I came back to the office as the father of two boys. Now, I’m more aware of the level of involvement that people in different stages of life can have after work hours, but I’m also more focused.
And, of course, I could not lead EPS without others. In our Memphis office, Chris Wood is co-leading on the interior design side. And in our San Diego office, architect Nathan Blair and interior designer Alexandra Milkovich are leading the local EPS activities.
How has the EPS changed since you started?
For the first two years of my involvement in EPS, we had about 20-30 EPS members. It seemed like our EPS culture revolved around in-person knowledge exchange forums, recreational sports, and group learning activities. Of course, the pandemic changed everything, and put a damper on group events. We are now recapturing that level of camaraderie and have a great EPS group and supportive firm culture. I am seeing our group involvement increase every month.
The “work-from-home era” did teach us how to become more technologically resourceful and interconnected across distances. With more variety of tools enabling us to work virtually, we were able to put study information at each EP’s fingertips. All HBG’s EPS study information was organized, cataloged by topic, and made accessible through our MS Teams cloud-sharing platform. I’m proud to say we didn’t let the pandemic become a huge obstacle to getting our EPs help. For me, the biggest hurdle was just getting started.
The “work-from-home era” did teach us how to become more technologically resourceful and interconnected across distances. With more variety of tools enabling us to work virtually, we were able to put study information at each EP’s fingertips. All HBG’s EPS study information was organized, cataloged by topic, and made accessible through our MS Teams cloud-sharing platform. I’m proud to say we didn’t let the pandemic become a huge obstacle to getting our EPs help. For me, the biggest hurdle was just getting started.What’s new for the EPS at HBG Design?
EPS leadership has also been developing onboarding courses to help new hires become fully engrained and fluent in HBG’s design processes. This is the information they didn’t and couldn’t learn in school.
This is a bit like HBG’s version of the NCARB AXP program re-formatted into a series of lessons from seasoned professionals at the firm who each offer over 20 years of industry experience. These seasoned professionals lead regular meetings to share topics on the firm’s building processes ranging from codes to life-safety; space planning to hospitality design to sustainability to construction detailing - all supporting knowledge sharing and the path to licensure through ARE, NCIDQ and LEED testing.
“Knowledge of how something is constructed is very valuable. It doesn’t matter if you are selecting a finish or drawing a wall or designing a building. If you know how it goes together, it goes together better,” says Ryan.
Knocking out AXP experience hours quickly is everyone’s goal when they get out of school, because there are a lot of hours required! EPS continues to coordinate supplemental training, quarterly site visits/project tours, exam study sessions, and professional engagement with design industry organizations. And our project staffing tracks EPs who are actively pursuing licensure to connect them with needed AXP hours.How are EPS participants given a voice?
Everyone in the EPS group is empowered to initiate a discussion, lead an event or portions of a group project, or given freedom to implement a new process they feel passionate about and that will lead to growth of their peers and colleagues.
Weekly ‘Coffee + Collaboration’ mornings offer an all-employee open platform to initiate design discussions based on active project reviews to help inform the general direction of design or seek input on how current projects could be improved. EPs and student interns work together as valued project team members, gaining exposure to design challenges as well as opportunities to exchange ideas. They get a lot of encouragement to add their input in project design critiques in an environment where every voice is respected. This adds to EP’s experience in acquiring increasing levels of hands-on design leadership and really finding their voice.
We also have a number of international AIA members and EPS gives them a road map to licensure in the U.S. after becoming licensed in another country. The EPS is really benefiting from the variety of viewpoints and experiences of our EPS members. They each bring different approaches and well-rounded perspectives to the group.
Is EPS all business?
Career fulfillment is heavily dependent on engagement with co-workers. Now that we are MOSTLY out from under the pandemic, I think it’s important for the EPS to continue promoting relationship building and providing bonding opportunities among co-workers and within the EPS. These group experiences build an authentic sense of camaraderie that builds trust and makes the work experience much more inspiring and positive.
From painting parties to kick-ball and indoor soccer teams; group nights and happy hours at new restaurants to family-centered outings, EPS is actively improving our post-Covid in-person firm culture and making the firm a stronger, more dynamic organization.
HBG Sponsors 2022 Paint Memphis Mural Arts Festival
HBG Sponsors Paint Memphis Festival: HBG Design is excited to share the relaunch of our Kirk Bobo Creating Impact Grant & Volunteer Program, and announce our 2022 community partner, Paint Memphis!
We will be kicking off our volunteer activities at the 2022 Paint Memphis Festival, a fun and creative event designed to animate the Broad Avenue Arts District through the creation of public building mural art.
Read more about the community-friendly festival event below and come out to experience the day’s excitement.
A Painted Broad:
The 2022 Paint Memphis Festival on October 8 in the Broad Avenue Arts District will make mural art beautification a community experience.
Media Contact: Karen B. Golightly, Paint Memphis, 901-275-1981, karen@paintmemphis.org
Ever been curious about the vibrant building murals popping up all over Memphis, seemingly overnight? The 2022 Paint Memphis Festival will demystify the mural art process during their one-day community painting event in the Broad Avenue Arts District on Saturday, October 8, from noon to 6 p.m. It’s going to be an immersive, creative, and family-friendly experience, fully open to the public.
Over 150 local and regional artists will converge to show off their talents and connect with the community in the making of the largest collaborative mural art event in Tennessee. The festival is also expecting special regional guest artists to include the Carpenter Art Garden, Houston High School, the Girl Scouts Heart of the South Council, and Christian Brothers University.
“Expanding on Broad Avenue’s clever redevelopment tagline, “A New Face for an Old Broad,” our festival artists are giving a colorful facelift to several of the buildings on Hollywood, Broad, Bingham, and Scott Streets,” says Karen B. Golightly, Executive Director and Founder of Paint Memphis. “We want the public to be part of this artistic endeavor, to meet the artists and take part in enhancing the neighborhood, during a day of work (for us), art appreciation, learning, and entertainment.”Over 50 vendors and food trucks, and a children’s hands-on makers space, will engage artists and art lovers of all ages. Several demonstrations and workshops are planned to help involve the community in the creative process, including:
- A hands-on mural workshop by Zulu Artist
- A skateboarding workshop by Society Memphis
- Performances by Memphis Hoopers and the Kumar Indian Dance Troop
- Live painting by local, national, and international artists.
New this year are corresponding gallery shows by over 100 of the participating festival artists, to be held at some of Broad Avenue’s finest businesses on Friday, October 7, 5-8 pm.
All mural art will be family and community friendly. Designed to spread positivity, Paint Memphis has set up beautification guidelines for the murals.
“No nudity, no profanity, no drug or gang imagery, nothing political, and most importantly, no zombies,” states Golightly. “We’ve gathered input from the neighbors through door-to-door and online surveys, and our artists are great at listening to public wishes to create art that will enrich our neighborhood spaces.”
Paint Memphis is a 501(C)3 organization that paints large collaborative murals involving local and national artists. Since 2015, Paint Memphis’ one-day paint festival has produced the best street and fine art in the South. The organization welcomes all types of artists of all skill levels and styles. Their diverse artist base donates time and talent each year to the mission to turn blight into art.
Learn more at PaintMemphis.org
And check out the artists at www.instagram.com/paint_memphis/
Read about HBG Design's previous Creating Impact Grant and Volunteer Program projects.
HBG Design Ranks 'Top 10' with BD&C
We are excited to announce our placements in Building Design & Construction Magazine's Top Hospitality and Entertainment Design Firms List for 2022:
HBG Design is #6 on list of Top 120 Hospitality Sector Architecture + AE Firms for 2022, BD&C Magazine!
and
HBG Design is #3 on list of Top 20 Casino Architecture + AE Firms for 2022, BD&C Magazine!
Gun Lake Aquadome inspired by the sun’s path in the sky
Hospitality and entertainment design firm HBG Design is helming the design of Michigan's new Gun Lake Casino Aquadome – a glass-roofed, climate-controlled, indoor landscaped pool and event centre atrium environment.
Read the full article here at CLAD magazine.
BY MEGAN WHITBY | 12 SEP 2022
The six-storey, 32,000sq ft Gun Lake Aquadome is part of a US$300m (£259.1m, €298.4m) site-wide overhaul of the casino. The investment is also funding the construction of a 252-room hotel and further entertainment amenities.
“The Aquadome is sure to become a must-see feature,” said Paul Bell, AIA, principal at HBG Design.
“A resort pool by day and performance complex by night, the glass-enclosed circular structure will generate an immense sense of energy inside and out, while offering a variety of complementary entertainment and gathering opportunities for resort guests and entertainment-seekers.”
With a balmy 82℉ (27.7°C) year-round interior climate, the Aquadome will be home to three pools (family, age 21 and over and VIP), pool cabanas, an outdoor patio with a fireplace, a swim-up bar, semi-private nooks wrapped around a central lawn and bars and concessions.
The building’s glass roof structure will be sculpted and modelled by the sun’s daily path across the site and provide a window to the sky throughout the seasons.
HBG Design says the roof’s multi-layered composition has been designed for function and efficiency.
“The targeted high-performance glazing and the atrium’s space frame structure will combine to create the distinguishing sloped oval shape that maximises and filters natural light from solstice to solstice,” says Thor Harland, lead architectural designer at HBG Design.
“From there, the base structure will be a mix of materiality that accommodates the variety of amenities within.”
Offering year-round entertainment, the interior Aquadome space will hold an immersive multi-level landscaped pool environment.
The Aquadome will also transform into a concert venue, banquet centre and entertainment venue capable of hosting large events with a 2,400-person capacity. Seating will be able to be configured around water features in a variety of arrangements.
Functional and decorative acoustical panelling will be integrated aesthetically into the design to enhance and regulate sound during live performances.
Plus, a temporary yet dramatic installation of flex acoustics will be suspended about 40 feet above the stage for further sound control, depending on the type of performance.
“Without question, the Aquadome’s design attributes will create a first-class destination resort and a highly unique entertainment experience,” said Gun Lake Casino CEO, Sal Semola.
“This is just the next step towards making our property the premier entertainment destination in the Midwest.”
Construction of the Aquadome and hotel began in late May 2022.
Article also published in Attractions Management magazine here.
Global Gaming: 'Spreading the Sports'
Read the full article here at Global Gaming Business.
Sun, Sep 11, 2022
HBG Design is one of the leading casino architecture firms in the country, with a portfolio of projects that spans from New York to Arizona. Practice Leader Nathan Peak understands the importance of getting the atmosphere right, because “betting is often more fun and more appealing to a much broader customer base if it’s a social and communal experience,” he says.
“Most often, we find that clients are looking for a way to incorporate the sportsbook into an already-active area of the casino, sometimes to create synergy with an existing adjacent amenity,” says Peak.
“This helps build energy into the sports gaming experience and infuse activity into nearby amenities. Rather than locate a vital revenue-generating amenity like the sportsbook in the smoky shadows of the property, we want to make it highly visible. Several of our recent sportsbook concepts integrate sports betting into the center bar or into existing restaurants or into multi-use venues… Think, camaraderie with your friends, big TV screens, multiple games on at once, comfortable chairs, tables and bar seating with great food and bar service.”
Regardless of where the sportsbook is located, collaboration is crucial, especially in the initial stages of planning and design. For Peak and HBG, the two biggest challenges when starting a new project are understanding the “client’s needs from an operational standpoint” as well as “what their customers desire.” National firms may not be in touch with some of the smaller markets, but “clients understand their customers and markets better than anyone else,” so it’s often best to start at the source to sculpt a blank canvas into a functional, money-making space.
“There is always some type of sporting or competitive event happening, which provides continuous opportunities to promote and hold special event nights in the sportsbook, particularly on off nights,” says Peak. And, if worst really does come to worst, operators can always put on sports TV outlets such as ESPN and Fox Sports, in the hopes of convincing stray hotel guests or passersby to stop and watch highlights or talk shows by the bar.
Global Gaming Business: 5 Questions for HBG
Global Gaming Business Magazine has 5 Questions for HBG Design's Nathan Peak:
Read the profile article here at Global Gaming Business.
Thu, Aug 25, 2022
HBG Design is a recognized leader in the design and construction of new casinos and renovations across the spectrum. Nathan Peak was recently named the practice leader for the firm, and he explains why the company has been successful in the gaming industry, particularly tribal gaming. He spoke with GGB Publisher Roger Gros from his office in Memphis in July.
GGB: HBG has established a great reputation in the gaming industry over the years. What’s it going take to maintain that leadership in your new role?
Nathan Peak: I think we have a different way of thinking. In the new role, I want to have a greater focus on integrated design. And what I mean by that is we really like to work with our clients and our operators to understand what they do best and really make design an extension of the gaming experience. For example, I love to get to know our operators. I love to get to know how the slots work and how they put their games together. I like to work with the food and beverage director, understand what their menus are and how our experience can really enhance the experience of the entire property. So I think of that as an extension to architecture and not just building pretty buildings, but really designing experience around what we do that enhances our clients’ properties.
You’ve developed some really great properties, one of them being the Oaklawn Racetrack Casino in Hot Springs, Arkansas. It’s got such a colorful history, and you made the hotel and casino blend into the track. You treated the history with respect and the final design recognizes that.
The Oaklawn Racing Casino Resort is a great project. We’re very proud of it. Having the hotel right there at that first turn and having rooms look right down the horse track is a pretty amazing experience. There are lots of great themes throughout that space. We used a lot of the different stripes, and decorations that they put on the horses and used that pattern throughout the casino and the guest rooms—I think it’s really well done.
A recent job you’ve gotten is the Gun Lake project in Michigan, run by Sal Semola. Tell us about that project.
Sal is a great person to work with and we do it very collaboratively. And they did something very bold. They approached us with a program that I think is very unique. It’s something more of a hybrid where we have a typical hotel that’s going to be a four-diamond hotel that attaches to their existing gaming floor. But the unique thing about that project is what they’re calling the Aquadome, an enclosed atrium space that houses several pools that can also turn into a nightclub or a concert venue in the evening. So it has dual purposes, but having that right in the middle of a cold Michigan winter. It’s going to be something great for their customers every year, year-round.
Let’s talk about the design and construction industry post-pandemic. My contacts in the architectural and construction field told me things were going great getting back to normal—actually even better than normal. But with the supply chain issues and rising interest rates, what’s the reality right now?
The reality is that it’s always been challenging post-pandemic. But a really great thing for the industry of design and construction is that it’s really brought design and construction closer together. Design and construction used to be two different silos where we would design something and then have a contractor help us out. But now it’s really about working from the end forward. I’m on daily calls with contractors and subcontractors to find how to make things work. We have to commit to promises for our clients, and working with contractors and design-assist contractors helps us find ways to make things happen.
Following the pandemic, most took slot machines out for social distancing. Today, there are many more carousels rather than long lines of slot machines. How do you work with your clients when you consider a renovation of the casino floor?
To my point I made earlier, I really like to work with all departments, and I get a lot of information back when I talk with the slot directors. To me, they want to energize the gaming floor. We’ve worked with a lot of operators, and a lot of them have reduced their quantities of machines. For example, we work with the Four Winds group in Michigan, the Pokagon Band, and they’ve actually done a pretty significant reduction, but they’ve also seen higher play, a higher win or a higher coin-in for most of the machines just by reducing it. So I think it’s a balance that each property needs to find on its own.
Global Gaming Business: 5 Questions for HBG
Rain Rock Casino breaks ground on new addition
KDRV NewsWatch 12 covered the Ground Breaking Ceremony.
Updated
Yreka, CA - Today the Rain Rock Casino in Yreka broke ground to begin its transformation from a pit stop casino to a travel destination. The future of the casino will provide more stability to Siskiyou County and the Karuk Tribe.
The project is being designed by HBG Design, a nationally recognized entertainment design firm.
Projected to be complete in 2024 the Rain Rock Resort will feature more than 80 rooms, VIP cabins, a luxurious pool, and a convention center. Mayor of Yreka Duane Kegg says the addition will create more jobs and circulate more money into the city of Yreka.
“For every dollar spent in Yreka, 75% will be will get recirculated back into this community so it’s huge. For them to expand on this just means more value for the city of Yreka. Bringing people that would not normally stop in Yreka are now stopping in Yreka so it’s huge all the way around,” says Kegg.
This addition will create a better sense of community and develop economic growth for Siskiyou County. changing the city in a very positive way. Chairman for the Karuk Tribe Buster Attebery says they need jobs in Siskiyou County and the building of this resort can help be a solution.
Rain Rock breaks ground - Rain Rock Casino shares their vision for an expanded gaming destination.
“It’s a great opportunity to create more jobs in Siskiyou County and more opportunities for the people who live here and the people that want to come back to this beautiful place,” says Attebery.
According to the Mayor, the small town will explode with this destination resort, it will help with tourism and expose the beauty of northern California.
Attebery says this project will be a positive change for the county, community, and tribe. “The ultimate goal is to make Siskiyou County and the city of Yreka a better place and make some contributions to those efforts and most of all a way of self-sufficiency for the Karuk Tribe,” says Attebery.
This addition would allow the tribe to be more self-sufficient and self-governing. Bringing economic support to the community and Siskiyou County overall. They hope this project will turn the city and casino from a pit stop to a full-on travel destination.
Rain Rock breaks ground
HBG Designs the First Rock & Brews Casino and Restaurant in Oklahoma
HBG Design’s ‘Agrarian-Industrial’ Architectural Aesthetic for the Premier Rock & Brews Casino gets a ‘KISS’ of Approval
The first ever Rock & Brews Casino and Restaurant opened for business in Braman, OK, EXIT 231 on I-35, in North Central Oklahoma, on May 10, 2022. The project features an expertly curated interactive rock-inspired entertainment experience that only Rock & Brews--and its co-founders Paul Stanley and Gene Simmons of iconic rock band, KISS--can provide; and a distinctive ‘agrarian-industrial’ architectural and interior design by national Top 5 casino design firm, HBG Design.
Owned by the gaming entity of Oklahoma’s Kaw Nation and developed in partnership with Rock & Brews, the project is a 67,000 square foot expansion and 4,000 square foot renovation to the Kaw Nation’s existing casino operation. The new branded casino and restaurant thoroughly delivers on Rock & Brews’ promise for a high-octane experience.
ARCHITECTURAL DESIGN
The brilliant entertainment is wrapped in distinctive contemporary architecture by HBG Design. The exterior design visually ties into the highly structural barn buildings found in the surrounding rural Oklahoma locale.
“The 71,000 SF exterior geometry is animated by gable pitched rooflines, and ribbed metal, wood and glass materiality,” says Ryan Callahan, AIA, Architectural Designer at HBG Design, “and features a six-panel sliding glass door that opens to provide indoor/outdoor Rock and Brews restaurant dining and access to a grand event lawn.”
A COHESIVE INTERIOR PALETTE SERVES AS CANVAS FOR BOLD ROCK & ROLL ELEMENTS
The Rock & Brews brand and venues are noted for their heavy integration of rock and roll imagery and iconography. HBG Design’s overall interior design palette became an ideal canvas for these bold elements. The design palette helps achieve visual cohesion from the existing casino to the new casino expansion area. “Reds, grays and purples give an edginess to the vibrant walls and patterned carpeting,” adds Callahan. “A mix of color, pattern and texture complement the design intent.”
Determination of the appropriate music-related graphics and design implementation within the gaming areas was a team collaboration between Rock & Brews, Kaw Nation and HBG Design.
Across the casino and restaurant, murals of rock bands and performers--including a large KISS mural--adorn the walls and ceilings, lending a casual rocker lair vibe. Guitar fret patterns are etched into columns. Vinyl records with names of recording artists add dimension and variation to the floor patterns at the Grab and Go. A cymbal-look ceiling element hangs overhead.
Ceiling elements help with wayfinding between the first ever Rock & Brews Casino gaming floor and Oklahoma’s first ever Rock & Brews restaurant. A large guitar pick inscribed with The Beatles’ logo and band member signatures looms above the brick rotunda entryway to the Rock & Brews bar and restaurant. The host stand is created from identifiable “roadie boxes”. A backdrop art piece is crafted from industrial metal chains to add true rock and roll ambiance.
To maintain the authentic brand experience that Rock & Brews restaurant and bar is known for, the design team consulted the company’s brand manager for in-depth guidance on the specific, and proven, layout, finishes and materials required in the entry, bar and dining room designs.
Inside the large, vaulted Rock & Brews brewhouse, practically every inch of ceiling space is covered with theatrical banners and backlit framed graphics showcasing signature rock and roll graphics. The graphics are framed by a dramatic performance stage lighting truss hanging from the pitched ceiling, painted the signature Rock & Brews branded red. Colorful murals enliven brick walls. Plank wood-effect tile helps subdue and contemporize the floor plane around the dining and bar areas.
The new Rock & Brews Casino rock and roll vibe fully immerses guests in a concert style environment and high-quality audio and visual experiences, all designed to celebrate the defining moments of rock n’ roll.
PROJECT ORIGINATION
The Kaw Nation and Kaw Gaming, Inc., owner / operator of Southwind Casinos throughout Oklahoma, partnered with Rock & Brews to develop this premier branded casino and restaurant. Rock & Brews co-founders, Paul Stanley and Gene Simmons, along with their other brand partners, restaurateur Michael Zislis and concert industry veterans Dave and Dell Furano, have opened Rock & Brews restaurants across California, Florida, Kansas, Missouri and Texas, and now Oklahoma.
A well-recognized name across the entertainment industry, Rock & Brews will broaden market appeal and introduce new customers to Kaw Gaming. The two make a great fit since the Rock & Brews model is an active member of the community where they’re located – both philanthropically and through the restaurant’s offerings by introducing locally-sourced ingredients in their F & B menu and highlighting area brewers. The combination of national brand presence with a “localvore” twist creates a strong draw that will differentiate Kaw Nation’s new Rock & Brews Casino property in this market.