Read the Case Study in Indian Gaming Magazine about WinStar’s Largest, Single-Event, Non-Gaming Amenity Expansion
WinStar’s Non-Gaming Amenity Excitement
Located in Thackerville, OK, WinStar World Casino and Resort attracts visitors from Oklahoma, North Texas, and the bustling Dallas metro area, just 90 minutes away. This strategic location has fueled WinStar’s growth, tapping into the vibrant urban market of one of the country’s fastest-growing regions. Recently, WinStar completed its largest non-gaming expansion in the property’s 30-year history.
Expansive New Amenities at WinStar World Casino and Resort
The new expansion covers nearly 20 acres of event, pool, hotel, and spa amenities, all opened within the past year.
“The new 6,500-seat Lucas Oil Live, the 304-key Spa Tower, WinStar Spa, and the five-acre Cascades pool complex were all developed in response to market and guest preferences,” says Jack Parkinson, President of WinStar. “Our aim is to create a well-rounded resort environment catering to traditional gamers and guests seeking immersive non-gaming experiences.”
From Bingo Hall to Global Hospitality Leader
Originally opened as a bingo hall in 1994 and expanded in 2003 as WinStar Casino, the property has continually evolved. Owned and operated by the Chickasaw Nation, WinStar offers over 10,500 electronic games, 100 table games, and more than 1,700 guestrooms, earning the title of ‘The Biggest Casino in the World.’
“Our strategic branding partnerships, like with Lucas Oil, and our long-standing design collaboration with HBG Design, have shaped WinStar’s innovative evolution,” adds Parkinson.
Lucas Oil Live: Entertainment and Design Excellence
Lucas Oil Live, a 6,500-seat venue, has been nominated nine times for the American Country Music Awards ‘Casino of the Year – Theater.’ “Country music remains a highlight of our performance lineup,” Parkinson explains. “Lucas Oil Live offers an enhanced event experience for our customers.”
Designed with the energy of rock and country music, Lucas Oil Live features a state-of-the-art audio-visual system and amphitheater-style seating. “The vibrant design and advanced technology make every performance unforgettable,” says Rob Jurbergs, Principal Architectural Designer at HBG Design.
Session House Gastropub and VIP Amenities
Session House Gastropub offers pre-and post-event dining, connecting the event center excitement with the serene Spa Tower and WinStar Spa amenities. The exclusive club seating level, complete with a private lounge, full bar, and kitchen, enhances the guest experience.
WinStar Spa: European-Style Wellness Experiences
The new 230,000 square foot Spa Tower, featuring a 26,000 square foot European-style spa, has become a popular destination for wellness enthusiasts. “The spa offers communal experiences, including a VIP Party Suite and coed aqua thermal area with a hydrotherapy tub and ambient experience shower,” says Landon Shockey, Lead Interior Designer at HBG Design.
Cascades Pool Complex: An Outdoor Oasis
Spanning over five acres, Cascades pool complex offers a vibrant outdoor retreat. “The design features wading and lounge pools, semi-private cabanas, and bar pavilions inspired by ocean currents,” says Jurbergs. The upper tier is reserved for VIP guests, offering exclusive amenities like a private kitchen, dining area, and pool entry.
Relentless Focus on Unforgettable Experiences
“Our focus on creating unforgettable experiences at Cascades, Lucas Oil Live, and the WinStar Spa reflects our commitment to exceeding guest expectations,” says Parkinson. “The national attention we’ve received is a testament to our vision and continuous innovation.”
For more information on WinStar World Casino and Resort’s non-gaming amenities, visit WinStar World Casino and Resort.