HBG Design Introduces the Hyatt Centric Beale Street Hotel

Rising from the Intersection of Music History on Beale Street & Memphis Industry on Front Street at the Mississippi River.

The Hyatt Centric Hotel at One Beale in Memphis, Tennessee, is influenced by the unique juxtaposition of ideas and concepts related to the high-profile site and history which inspired its distinctive design.

Designed to facilitate exploration and discovery of the city of Memphis, architects, and interior designers at HBG Design created a strong sense of place and a distinct ‘localvore’ Centric brand experience for the new urban hotel by drawing conceptual inspiration from Memphis’ rich riverfront industrial history, world-famous musical roots, important regional elements, and the city’s distinct ‘grit and grind’ attitude.

The Centric helps connect the Beale Street Historic District and the Mississippi River waterfront with energy and excitement as Memphis’ new place to ‘see and be seen’. With 227 guestrooms and suites spanning seven floors and the best rooftop bar in downtown, guests are treated to amazing views of the world-famous downtown entertainment district and the mighty river.

Suiting visitors and locals alike, the Centric offers a variety of amenities including a large lobby bar and lounge, a convenient grab and go market, two high-profile dining venues–the ‘CIMAS’ Latin restaurant and the ‘Beck and Call’ rooftop whiskey bar–a conference and meeting space within the historic Ellis building, and a fitness center with views into a beautifully landscaped event courtyard and waterfall pool environment nestled in the core of the One Beale property, in a merging of new and old.

The musically inspired ideas of flow, pitch, meter, rhythm, sound, repetition, vibration, and resonance are expressed in the staggered patterning of the window placement which recall sheet music and guitar fret patterns.

HBG Design’s Principal As day turns to dusk, the hotel exterior reveals a glowing ground level of public space, exposing the corner lobby bar while showcasing the floating hotel mass with its color changing vertical neon lights. This theatrical lighting is a contemporary expression of the neon signs and nightlife of Beale Street and the vibrant color changing effects along the two Mississippi River bridges within site line of the hotel.

Designers honored the inimitable history of the adjacent former Ellis blacksmith shop by integrating the renovated structure as a high-end industrial event space, and by referencing the building and its original use throughout the hotel’s interior design and detailing.

From the ground floor, two sets of elevators take guests to the hotel guestroom floors and to the new “whiskey bar in the sky”, the Beck and Call rooftop lounge, which boasts the largest rooftop bar and patio in Memphis.


Flip through and read more about the project design below.


HERE WE GROW AGAIN! HBG Design Opens Dallas Office

It is with much excitement that we announce the opening of HBG Design’s third office location in Dallas, Texas, joining our Memphis, Tennessee-based headquarters and our west coast office in San Diego, California.

The nucleus of our new Dallas location represents a select team of key former Wilson Associates architects and interior designers. This dynamic collective will be led Lela Richardson, NCIDQ who has joined the firm as Principal and Dallas Office Leader. Complementing the Dallas leadership is D. James Carry, AIA, NCARB who joins HBG Design as Consulting Principal.  Together, the former Wilson Associates Dallas team has more than 80+ years of combined five-star hospitality design experience designing iconic projects across the globe, including: Atlantis-The Palm, Dubai, United Arab Emirates; Dorado Beach, a Ritz-Carlton Reserve, Dorado, Puerto Rico; Seminole Hard Rock Hotel & Casino Guitar Tower, Hollywood, Florida; and Sofitel Mexico City Reforma, the first luxury hotel to open in Mexico City, Mexico in more than a decade.

This Dallas-based team brings a rich background in hospitality, luxury residential and commercial interior design to an already deep bench of talent at HBG Design, representing 100 professionals with a focused specialty in hotel design, resort destinations, and gaming and entertainment design.

“We believe the integration of this diverse, talented group of former Wilson Associates professionals into our firm will further enhance and enrich HBG Design’s mission to design personal, memorable and transformative experiences for our clients.
Rick Gardner, AIA, Practice Leader

About HBG Design

Founded in 1979, HBG Design continually ranks as a Top 10 hospitality design firm in the US, and has for over two decades. HBG is currently ranked #4 on the 2020 Top Designers list published by Hotel Business Magazine; and is also ranked #6 on the 2020 Hotel Design Giants list published by Building Design & Construction Magazine. The firm has been recognized with more than 200 design and industry excellence awards. HBG Design has been lauded for its business approach and commitment to employee growth and development, winning multiple Architecture/Engineering industry “Hot Firm” awards; eight national A/E “Best Places to Work” awards and four national awards for operations management and employee engagement.

In addition to crossover clients with the former Wilson Associates Dallas Office including Hyatt, Hilton, and Hard Rock International, HBG Design’s clients include Gaylord Entertainment/Gaylord Hotels, Caesars Entertainment, Las Vegas Sands Corporation, Elvis Presley Enterprises and more than 40 Sovereign Nations across the United States.

Cache Creek Resort Hotel Stuns with Beauty Inspired by Northern California's Alluring Capay Valley

Designed by nationally recognized hospitality design firm HBG Design, the stunning, new four-diamond $180 million hotel expansion at Cache Creek Casino Resort in Brooks, Ca. opened to guests in late 2020. Owned and operated by Yocha Dehe Wintun Nation and located just fifty miles northwest of Sacramento, the resort is one of Northern California’s largest upscale resort destinations.

Watch the ‘A Virtual Journey of Cache Creek Casino Resort’ video below.


The new 450,000 SF, 459-room resort hotel is ensconced by the Capay Valley’s gently rolling hills, continuous rows of leafy orchards, sprawling farms and vineyards, where the Yocha Dehe Wintun Nation also produces its own wines, olive oil, honey, almonds and other agricultural products.

“Architecturally, the exterior design fits seamlessly within its idyllic setting and is a fresh take on the California Mission-style aesthetic reflected in the four-diamond resort property,” says Nathan Peak, AIA, Design Director at HBG Design.

HBG Design’s ‘Plentiful Valley/Fertile Ground’ interior design concept springs to life inside, inspired by characteristics of the Capay Valley that are experienced during the four distinct seasons.

“Interiors draw heavily from the region’s agrarian landscape using organic and textural materials and patterns to connect the new resort hotel to the heart of the valley and its abundant agriculture,” says Emily Marshall, IIDA, Interior Design Director at HBG Design. “The guest experience relates beautifully to the region’s unique sense of place.”

The vibrant lobby bar/lounge incorporates maroon hues accented by honey golden tones and frenzied hive patterns recalling the honeybee and its agricultural significance to the valley. The Enso Sushi bar blends almond blossom inspired color and texture with natural wood grain and organic cork and bamboo. The C2 Steak & Seafood restaurant’s rich custom millwork and dramatic glass globe pendant light wall emulate the bounty of the valley’s wine country and cattle farms.

“The hotel tower and function spaces have been sited to amplify the limitless views over the valley,” says Peak. Cache Creek has raised the bar dramatically on guest amenity offerings with the upscale resort expansion. Guestrooms and suites offer panoramic views, while the glamorous two-story Presidential Suite offers a private media/theater room, private spa and fitness room. “There is nothing in the region quite like it,” adds Marshall. New entertainment and event amenities, a landscaped resort pool environment and a new full-service luxury spa complete the phased expansion.


Flip through and read more about the project design below.


Indian Gaming Magazine Spotlights Desert Diamond West Valley Casino

Located in the heart of a bustling entertainment and sports district in Glendale, AZ, outside Phoenix, the highly anticipated $400 million Desert Diamond West Valley Casino officially opened on February 19, 2020, creating a unique synergy with the surrounding entertainment options to deliver a truly unique experience for regional gaming patrons.

Top 5 nationally-ranked hospitality and entertainment designers, HBG Design Memphis/San Diego, created the casino’s strikingly bold and sophisticated exterior and interior aesthetic, including the 75,000 sq. ft. casino floor, five uniquely designed restaurants and two eye-catching feature bars – the Edge Bar and the two-story Rock Bar.

With the stunning Sonoran Desert as a backdrop, the new 1.2 million square foot casino design is derived from the design team’s project concept called ‘The Dynamic Earth,’ a unique interpretation of the desert’s abundance, significant to the Tohono O’odham Nation.

Click the images below to read more about Desert Diamond West Valley Casino in Indian Gaming Magazine.

As Featured in Indian Gaming: Dike Bacon Talks Covid Casino Resort Design Solutions

Read the Indian Gaming Covid-19 Article Here

As history has proven time and again, calamity often brings opportunity. Some of the best ideas and solutions developed by mankind have been the result of adversity and necessity. Indian gaming will thrive again – but things will be different. How different remains to be seen.

What we already know is that guests and employees have an expectation that owners of hotels, casinos, restaurants, etc., are making cleanliness, health safety and wellness a top priority. As new health standards are integrated into a property, innovative design solutions can play a key role in influencing the perception or ‘optics’ of cleanliness and safety, without diminishing the sense of luxury expected in the hospitality experience. No one wants to stay in a hotel room that looks and feels clinical like a hospital. These design changes also don’t have to be inconvenient or even overt. Engaging designers to change the guest experience creatively and strategically to be healthier and more focused on their well-being is a clear property differentiator.

Of course, there isn’t one perfect formula for operating in the COVID-19 era. Protocols and regulations can vary from jurisdiction to jurisdiction and tribe to tribe. What may work for a commercial gaming property might not work for an Indian Nation. There are distinct needs for short-term temporary fixes, but also long-term permanent solutions. This makes it even more important for operators and designers to partner together to ensure operational and design solutions are both durable and impervious from an aesthetic standpoint to meet the extended needs of guest safety and wellness.

Creative design solutions in the COVID-19 era reach beyond pure safety and wellness, they can also significantly impact a property’s bottom line – and increasing revenues is one of the most important objectives for owners right now. As an example, we’re currently developing a series of innovative design solutions for the casino floor to improve the guest experience and beat the current occupancy model. We’re also reimagining how guests are seated and served in restaurants to achieve social distancing and compartmentalization of spaces that will likely become the norm for the industry. Creative design can inform distancing of guests so that they perceive intimacy and exclusivity as opposed to separation. Small semi- private rooms and spaces and transparency of food preparation will become more commonplace. Buffets, of course, will change permanently, but the goal of a redesign is to maintain the original spirit of the buffet. Ideas such as conversions of buffets to food-hall type experiences is another example to explore.

The Indian gaming industry will rise out of this pandemic stronger than ever. It will flourish because of one fundamental premise – guests crave great experiences they can’t get anywhere else. They want to gamble and eat a great meal. They love to get away to see a show and stay at interesting hotels. They want to swim in a resort pool and be pampered in a luxurious spa. They want to get out of the house and be entertained. No matter what happens, that is never going to change.

HBG Design Consistently Ranks as the #1 Largest Architecture Firm in Memphis

Memphis-Area Architectural Firms
Ranked by local licensed architects

Locally Researched by: Jason Bolton, Memphis Business Journal 

As Seen in Multifamily Design + Construction - A Star is Reborn: Texaco's Century Old HQ in Houston is Now a Luxury Apartment Community

After oil giant Texaco moved out of its downtown Houston location in 1989, the historic, century-old Texaco office building stood vacant for more than twenty years waiting for its next purpose.

The HBG Design team undertook a vigorous restoration and revitalization effort to convert the long-abandoned landmark headquarters as a stunning, award-winning 17-story mixed-use multi-family tower, reconnecting it to the urban fabric as a focal point for downtown Houston’s live-work-play vision.

Learn more about this impressive building rebirth. Click above to read the full project release.

And Click Here to Read the New Multifamily Design + Construction article.