Hard Rock Cafe at Four Winds New Buffalo
New Buffalo, Michigan
The Project
Buffered by woodlands and lush greenery, Four Winds Resort is nestled into Southwest Michigan’s scenic Harbor Country minutes from Lake Michigan and only a 90-minute drive from Chicago. Hard Rock Cafe was introduced at the resort property because of its significant ‘staying power' potential and ability to attract a larger and broader demographic.
The high-energy venue, pulling patrons in with an eye-catching LED-lit guitar ceiling entry feature, was designed to work synergistically with the resort’s surrounding entertainment floor and a new 1,500 seat event center. Wooden textures, stacked stone and warm colors were mixed with pops of red, hot pink and sparkling mosaic to distinguish the brand, while integrating it with the “rustic-modern” aesthetic of the resort property.
Other Project Details
LocationNew Buffalo, MichiganTotal Size12,000 SF; 150 pieces of music memorabilia, seating on two levels for 275 customers, two bars, a raised stage, and a signature Rock Shop retail experienceTotal CostProprietaryClientHard Rock International