Nathan Peak Named to GGB’s 25 People to Watch in 2025
HBG Design’s President Honored for Shaping the Future of Gaming and Entertainment Design
At HBG Design, we’re thrilled to celebrate our President, Nathan Peak, AIA, LEED GA, for being featured in Global Gaming Business (GGB) Magazine’s prestigious "25 People to Watch in 2025" list. This annual recognition highlights individuals who are shaping the future of the gaming industry through innovation, leadership, and impactful contributions.
Nathan’s journey at HBG Design exemplifies dedication and growth. Starting with two internships in the late 1990s and early 2000s, he has spent the past 23 years shaping our firm and the broader gaming and entertainment design landscape. Since becoming President in 2022, Nathan has guided HBG Design through a transformative period of strategic growth and regional expansion.
Driving Growth and Innovation
Under Nathan’s leadership, HBG Design has doubled the size of its San Diego office and solidified its presence in Dallas with the appointment of a new location leader, Ray Mabry. These expansions are part of a cohesive strategy to enhance client service and project execution across the Midwest and West Coast—regions that account for the majority of the firm’s client base.
Nathan is also spearheading efforts to expand HBG’s capabilities, ensuring the firm delivers exceptional quality on projects of all scales. This includes creative approaches to design and construction, such as cost-effective framing methods that maximize client ROI while maintaining a premium guest experience.
Beyond project delivery, HBG Design is investing in master planning and land-use planning services, positioning the firm to provide value at the earliest stages of project development. From environmental impact studies to visioning long-term investment opportunities, Nathan and his team are focused on helping clients realize their goals from the ground up.
A Vision for 2025 and Beyond
Looking to the year ahead, Nathan is particularly excited about HBG Design’s involvement in landmark projects like the Gun Lake Casino expansion in Michigan. The centerpiece of this project, the Wawyé Oasis, exemplifies innovation, transforming from a resort pool by day to a performance complex by night within a six-story glass-enclosed structure. 
Nathan also recognizes the importance of evolving gaming floor designs to enhance customer experiences. His vision incorporates streamlined layouts for improved flow and wayfinding, while integrating sportsbooks with other entertainment amenities—a trend that blurs traditional boundaries and creates immersive environments.
Recognizing Leadership in Gaming Design
Nathan’s inclusion in GGB’s "25 People to Watch in 2025" underscores his significant contributions to gaming and entertainment design and his forward-thinking leadership at HBG Design.
As Roger Gros, GGB Publisher, notes, “As usual, our 25 People to Watch reflect the best the industry has to offer. Every one of our choices [this year] has made an impact on the industry already, and we feel the sky’s the limit to what they’ll achieve next.”
For more updates on Nathan Peak and HBG Design’s innovative projects, follow us on social media or explore our website.
HBG Designer Named an Emerging Leader of Gaming
HBG San Diego Interior Design Leader Alexandra Milkovich has been named a ‘40 Under 40’ Emerging Leader of Gaming. The ELG 40 Under 40 is presented by Global Gaming Business and The Innovation Group, and supported by IAGA and Regulatory Management Counselors.
Creativity through Collaboration
Alexandra Milkovich, Senior Interior Designer, HBG Design
With a master’s in interior architecture and product design, 13 years of diverse interior design experience, and an impressive portfolio of high-profile projects, Alexandra Milkovich has achieved incredible success in her tenure as the senior interior designer at the San Diego office of HBG Design. Her natural leadership abilities, creativity and inquisitiveness have put her on a straight trajectory towards excellence.
Throughout her career, Milkovich has led designs of casino, hotel, and food & beverage venue experiences for gaming and entertainment clientele on the West Coast and nationwide. She was instrumental in creating the initial design concepts for the first-ever Rock and Brews Casino in Oklahoma and led the design of Sycuan’s vintage-industrial inspired Rank + File restaurant and bar during the $220 million expansion and renovation of Sycuan Casino Resort outside San Diego.
Now the lead designer of several casinos, hotel, and food and beverage experiences for HBG Design clients across the country, Milkovich is thankful for the wealth of experience her work has provided her.
“Every project has its own challenges and opportunities,” she says, “and being in the middle of those experiences has directly contributed to my knowledge and growth in the industry.”
With her passion for “creating successful pathways to final interior design solutions,” Milkovich believes that truly thoughtful and impactful interior design is founded on comprehensive research and a strong understanding of the client’s brand, market, and project goals. Having extensively studied restaurant operations and designs, Milkovich describes her approach as promoting “bold design balanced with thoughtful moments where the eye can rest.” She has also pursued her passion for the culinary arts through food blogging that highlights unique dining venue designs and beautiful plating designs.
“Entertainment and hospitality design is an ever-evolving industry,” Milkovich explains. “We are always learning new things no matter how much experience we have under our belts.”
Collaboration and mentorship are also crucial to success in Milkovich’s view, and both have been a large part of her career in the past and moving forward. She lauds her own mentor, previous ELG 40 Under 40 honoree Emily Marshall, as “a hospitality and entertainment design guru who tends to have the answer for everything.” She credits Marshall as a tremendous advocate for her career aspirations with a talent for creative problem-solving and a wealth of design experience.
Now Milkovich herself has become sponsor to her entire interior design team at HBG’s San Diego office, meeting with each team member one-on-one quarterly to help discuss ways to creatively achieve their career goals. She believes these individual meetings are essential to building strong relationships and achieving both individual and company goals.
“I truly love to see people succeed, and I try my best to help them meet their goals in whatever way I can,” she says. “Everyone has good ideas, no matter their level or years with the firm, and we want to give each team member a voice. When people truly feel good about a design or career direction, they make a greater effort to succeed.”
To the up-and-comers in her industry, Milkovich offers this advice: be patient, and really take the time to listen to your colleagues and take advantage of their expertise. “Get comfortable with the uncomfortable,” she advises. “You will never move up in a career without pushing yourself outside your comfort zone.” —Rae Berkley is an analyst with The Innovation Group
Alexandra, along with other honorees, were celebrated at G2E 2022 and are profiled in the October issue of Global Gaming Business magazine.
