A Tropical Escape in the Heart of Michigan: The Wawyé Oasis
When winter grips Michigan in icy temperatures, guests at Gun Lake Casino Resort are now floating beneath a sunlit glass dome in a lush, 82-degree tropical paradise. Debuting in May 2025, the six-story, 32,000-square-foot Wawyé Oasis redefines what’s possible for year-round resort design—seamlessly shifting from daytime pool retreat to high-capacity concert venue, nightclub, and banquet space. Shaped by solar studies and engineered as a massive glass “sundial,” the Oasis is both sculptural and supremely functional, capturing natural daylight while shielding guests from the region’s harsh climate.
As the architectural and experiential centerpiece of Gun Lake’s $300 million expansion, the Oasis anchors a new 252-room hotel and full-service spa—establishing the resort as a true “daycation” destination for guests across Michigan and major Midwest markets. From bird-safe, low-E glass and climate-responsive HVAC systems to flexible acoustics, dynamic lighting, and thoughtfully zoned guest experiences, every element was precision-engineered to support comfort, performance, and unforgettable entertainment.
The result is more than a building—it’s a fully immersive, adaptable environment where architecture, engineering, and guest experience converge in spectacular fashion.
▶ Watch the full design thinking video to explore the innovation behind the Wawyé Oasis—and flip through the complete Project Design Release for detailed insights into the architecture, engineering, sustainability strategies, and guest experience that bring this extraordinary destination to life.
A New Era of Entertainment Rises in the Oklahoma Panhandle at Golden Mesa Casino & Hotel
Warmth, Light, and Modern Comfort: A New Era of Entertainment Rises in the Oklahoma Panhandle at Golden Mesa Casino & Hotel, Guymon, Oklahoma
The $78 million expansion of Golden Mesa Casino & Hotel has redefined entertainment and hospitality in Oklahoma’s Panhandle, transforming the Shawnee Tribe’s vision into a vibrant destination that celebrates both culture and community. The project doubles the casino’s gaming capacity to more than 1,100 electronic games and 10 tables across a 40,000-square-foot gaming floor, introduces a 99-room hotel and a 45-slip RV park, and adds new dining and lounge experiences that elevate guest comfort and connection. From the Cimarron Ridge Restaurant and Panhandle Press Café to the dynamic high-limit room and two lively casino bars, every new space was purposefully crafted to enrich the guest journey and offer a warm, contemporary sense of hospitality.
Across the new hotel tower, the elevator lobbies introduce a subtle thematic progression—each level reflecting a “dusk-to-dawn” concept through shifting wallcovering tones. Guestroom corridors extend this narrative with soft, ambient lighting and a warm, textural palette. Inside the guestrooms and suites, neutral foundations pair with bright accents inspired by the region’s open skies and sunlit plains, creating spaces that feel both grounded and refreshingly modern.
Lighting plays a defining role in shaping the atmosphere of Golden Mesa—both as a functional tool and an expressive design element. The exterior façades feature a distinctive cross-weave illumination that animates the architecture at night, while the lobby’s soaring atrium showcases a glowing geometric chandelier that sets an elegant tone for arrival. Throughout the property, lighting transitions seamlessly between hospitality and entertainment zones, guiding guests from calm to energy, from relaxation to anticipation. Every glow and reflection reinforces the resort’s identity as a destination that subtly shifts in mood from day into night.
Architecturally and operationally, the expansion embodies graceful growth—an evolution of the property’s design that preserved full operations throughout construction while introducing a new benchmark for resort-style amenities in the region. Warm yet contemporary prairie-inspired materials, the dramatic new porte cochere, and the signature nighttime lighting pattern establish a welcoming exterior presence; while inside, the clearstory hotel lobby, geometric fixtures, and rich layers of color and texture create an atmosphere of approachable comfort and elevated luxury. Together, these elements position Golden Mesa Casino & Hotel as a beacon of progress and pride for the Shawnee Tribe and a standout destination for travelers across the Panhandle.
Delivering a project of this scale on time and on budget required extraordinary coordination between the owner, operator, and design and construction teams. HBG Design’s ability to anticipate operational needs and sustain continuous functionality was essential to the project’s success. The team’s challenge was to merge the new with the existing without visual or functional disruption—an effort that highlights the depth of talent within HBG’s architecture and interior design studios and the strength of collaboration with Global Gaming Solutions, Connect Advisors, and the Chickasaw Nation.
HBG Design’s Kalyn Johnson Named Among 2026 Emerging Leaders of Gaming
See article in Global Gaming Business Magazine
HBG Design proudly celebrates Kalyn Johnson, Associate and Lead Interior Designer, for being named to the 2026 Emerging Leaders of Gaming 40 Under 40, an honor recognizing the industry’s brightest rising talent shaping the future of gaming and hospitality.
Kalyn’s decade-long journey at HBG Design is a story of creativity, precision, and leadership. Starting as an intern in 2014, she quickly rose through the ranks—earning recognition for her ability to merge conceptual artistry with technical excellence to create immersive resort environments across the U.S.
Designing Experiences that Resonate
From luxury hotel towers to high-energy entertainment venues, Kalyn’s work exemplifies HBG’s mission to design experiences that delight and inspire. Her recent projects include the $300 million expansion of Michigan’s Gun Lake Casino Resort, transforming it into a four-diamond destination anchored by a 252-key hotel tower and the striking two-story Ogema Suite. Kalyn also helped energize the property’s gaming floor through the Social Bar & Lounge, a vibrant hub for social connection and entertainment.
At WinStar World Casino in Oklahoma, she brought new life to the F&B outlets supporting the Lucas Oil Live event center, and at Four Winds Casino South Bend in Indiana, she crafted a culturally resonant arrival experience that celebrates community and place.
Rooted in Curiosity and Collaboration
Kalyn approaches every project through the lens of the guest journey—imagining how visitors move, feel, and connect throughout their stay.
“Curiosity really drives me,” she shares. “I love listening to clients and hearing directly from their guests, because that feedback helps shape stronger, more thoughtful design solutions.”
That empathy extends to her collaborative process. “True success comes from the collective effort of design leaders, design teams, and clients,” she says. “If a design direction isn’t resonating, it’s an opportunity to listen more deeply and guide the team toward solutions that align with the client’s vision.”
Currently, Kalyn is leading the interior design for the $405 million Ho-Chunk Beloit Casino Resort in Wisconsin, slated to open in 2026—her most ambitious project yet. Partnering with local operators and consultants, she is helping to ensure that every detail feels authentically rooted in Wisconsin’s culture and community.
Mentorship and Leadership
Beyond her design talent, Kalyn is a natural mentor. She credits HBG Principal Deidre Brady and Interior Design Leader Emily Marshall for shaping her approach to leadership, problem-solving, and narrative-driven design.
“I’m energized by the opportunity to grow into a hospitality design role that balances creativity, strategy, and mentorship at a higher level,” she says.
A True Design ‘Unicorn’
A True Design ‘Unicorn’At HBG Design, we’ve long recognized Kalyn’s rare blend of imagination, insight, and empathy—qualities that truly make her, as Global Gaming Business Magazine describes, “a design unicorn.”
Her recognition among the 2026 Emerging Leaders of Gaming 40 Under 40 is not just a personal achievement, but a reflection of the innovation, collaboration, and heart that drive HBG Design’s culture forward.
Congratulations, Kalyn—your leadership and creativity continue to inspire us all.
6 Key Insights from the 2025 Lodging Conference
Designing for the Future of Hospitality: Key Insights from the 2025 Lodging Conference
HBG Design’s Interior Design Leaders, Emily Marshall and Ross Burch attended the 2025 Lodging Conference in Phoenix—a dynamic forum exploring the trends, challenges, and opportunities shaping the hospitality industry today. They returned inspired by the innovative ways developers and designers are elevating guest experiences, meeting evolving expectations, and driving ROI through thoughtful design.
Here are some of the key takeaways from this year’s event:
Authenticity and Personalized Experiences Drive ROI
Panel discussions on boutique and lifestyle hotels highlighted that guests now seek tailored experiences and a sense of authenticity in their stays. Travelers want to feel connected to the local community, culture, and environment. Developers are increasingly partnering with local artists, artisans, and merchants to create bespoke experiences that not only delight guests but also encourage longer stays and higher spend.
Luxury Travel Continues to Grow
Despite broader economic pressures, the luxury market is thriving. Today’s travelers, including younger generations, are prioritizing meaningful experiences over traditional luxury. Wellness-focused resorts, immersive outdoor offerings, and curated F&B experiences are becoming essential elements in driving revenue and loyalty. Highlights include Marriott’s new Outdoor Collection and The Residences, a luxury longevity community emphasizing wellness and discovery.
Renovation and Repositioning as a Strategic Advantage
With new-build opportunities limited in many major cities, developers are increasingly investing in renovations and repositioning existing properties. Thoughtful design that is intentional, market-specific, and experience-driven can elevate a property’s appeal, generate higher returns, and differentiate it from competitors.
Design Challenges and Solutions
The conference highlighted several key challenges for developers: rising construction costs, labor shortages, and inflation. Strategic design choices can mitigate these risks by focusing on efficiency, high-quality materials, and maximizing the guest experience. Intentional, market-responsive design remains the most effective tool to drive revenue and maintain brand relevance.
Outdoor and Wellness-Centric Experiences
Travelers are seeking more than just traditional accommodations—they want wellness, outdoor engagement, and curated lifestyle experiences. Luxury and upper-upscale properties are leading the way, but these elements are becoming relevant across all market tiers. Developers who prioritize these experiences in design can create long-term guest loyalty and profitability.
Insights for Food & Beverage Strategy
F&B offerings are evolving to cater to younger, less alcohol-focused travelers. By creating memorable, high-quality experiences—mocktails, curated menus, and interactive dining—properties can maintain profitability while meeting shifting guest expectations.
Looking Ahead
Asia and the Middle East continue to lead in global development, while luxury, ultra-luxury, and upper-upscale segments see sustained growth. Developers should remain attentive to market shifts, from room demand patterns to broader economic trends, ensuring their designs are not only beautiful but also strategically positioned to thrive.
At HBG Design, we partner with hospitality developers to create projects that combine design excellence, market insight, and operational strategy. Whether it’s a boutique lifestyle property, luxury resort, or wellness-focused destination, our approach ensures that every detail contributes to an elevated guest experience—and measurable business results.
Designing for Distinction: VIP Suites that Define the Guest Experience
When it comes to hotel design, no space is more powerful—or more defining—than the VIP suite. These rarefied sanctuaries are not simply accommodations. The casino resort curates these private domains exclusively for its most loyal and high-value guests. Here, privacy, prestige, and personalization become the ultimate amenities.
For properties competing in today’s hospitality market, suites offer more than luxury—they are strategic assets that deliver strong returns. By offering one-of-a-kind, invitation-only spaces that can’t be replicated elsewhere, resorts build loyalty and memorable guest experiences. HBG Design is trusted nationwide to create signature sanctuaries. Each balances bold design statements with the comforts elite guests expect.
The Ogema Suite at Gun Lake Casino Resort
At the heart of Gun Lake Casino Resort’s $300M expansion in Wayland, Michigan, the Ogema Suite crowns the new 252-key hotel tower as its premier two-story penthouse. Meaning “Chief” in the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians’ language, the 3,096-square-foot suite is the pinnacle of prestige within the hospitality setting.
Reserved for the resort’s most important patrons, the suite offers a private elevator and dramatic countryside views. Two-story living spaces, walnut herringbone floors, radiant heating, and a bespoke crystal chandelier heighten the sense of privilege. A sculptural floating stair adds distinction and artistry. With INNCOM smart technology, drapery and lighting respond seamlessly, making the guest experience effortless and striking.
The Ogema Suite is more than a stay—it is a premier environment that symbolizes leadership and luxury, ensuring the property’s best guests are rewarded with an unforgettable experience.
Third-Level VIP Suites at Four Winds South Bend Casino & Hotel
At Four Winds South Bend, the resort elevates privacy to a new dimension. It dedicates the entire third floor to VIP hospitality suites, creating a select tier of accommodations for its best guests.
Designed for private receptions, catered parties, and intimate gatherings, these suites feature tailored aesthetics ranging from lighter, feminine-inspired palettes to darker, masculine tones. Guests enjoy private bars, screened dining nooks, fireplaces, luxurious living and bedrooms, and terraces—some with dedicated whirlpools.
By offering a level reserved only for high-value players and dignitaries, Four Winds guarantees its most loyal guests an experience that feels indulgent, privileged, and deeply personal.
Private Cottages at Rain Rock Casino Resort
At Rain Rock Casino Resort in Northern California’s Siskiyou region, intimacy defines the guest experience. Designers envisioned eight boutique cottage suites as lodge-like retreats for the property’s most valued visitors.
Nestled into landscaped grounds, the cottages embody HBG Design’s “Journey Upriver” narrative. Their power lies in the privacy and retreat they offer. Moreover, warm woods, layered stone, and spa-like interiors connect VIP guests to place, while also granting the privilege of staying apart from the main hotel.
By layering seclusion with cultural storytelling, the cottages ensure Rain Rock’s most valued guests receive a one-of-a-kind hospitality encounter.
Hotel Suites at Golden Mesa Casino
At Golden Mesa Casino Hotel in Guymon, Oklahoma, designers created boutique-inspired suites for the resort’s most discerning guests. These suites balance sophistication with simplicity.
A distinctive wooden portal signals arrival into a premier space. Inside, accent art wallcoverings, oversized pendants, and custom carpeting bring individuality. Clean-lined vanities and refined finish palettes enhance comfort. The spa-inspired shower, with dark mullions and glass, becomes a sophisticated centerpiece.
At Golden Mesa, tailored details deliver a personal, upscale experience that strengthens guest loyalty.
Prestige as the Ultimate Amenity
From Gun Lake’s dramatic penthouse to Four Winds’ dedicated VIP floor, Rain Rock’s private cottages, and Golden Mesa’s boutique suites, HBG Design’s work demonstrates one truth: the best guests deserve the best spaces.
Privacy, prestige, and personalization form the common thread—transforming suites into rewards, retreats, and lasting memories that strengthen loyalty. For casino resorts, these rooms are not just lavish showcases of design—they are strategic investments with measurable returns in guest satisfaction, reputation, and repeat visitation.
For a resort’s most valued guests, the VIP suite remains the ultimate expression of design and devotion.
A Journey Upriver: The Rain Rock Experience
HBG’s Design of the New Rain Rock Casino Hotel is Rooted in Land and Culture
A Story Written in the Landscape
Within the mountains of Yreka, California, the Karuk Tribe’s Rain Rock Resort Hotel rises from the rugged beauty of the Siskiyou landscape. Designed by HBG Design and opened May/June 2025, the 78,995-square-foot casino and hotel expansion tells a story rooted in land, culture, and connection.
Inspired by the HBG team's “Journey Upriver” concept, the design carries guests along a path shaped by the Klamath River itself—flowing through valleys and forests, into lakes and up toward the mountains—where each bend reveals a new experience and every space reflects the enduring spirit of the Karuk people.
At HBG Design, we believe architecture should tell the story of place. For Rain Rock, that story unfolds in four archetypes drawn from the natural world - the Bountiful Forest, the Winding River, the Majestic Mountains, and the Tranquil Lake.
“As designers, our goal was to craft an experience rooted in the spirit of the Siskiyou landscape and the cultural narrative of the Karuk Tribe,” reflects Joe Baruffaldi, AIA, Principal & Project Manager at HBG Design. “Every design move—from the arrangement of cottages to the choice of an earthy palette—was about strengthening that sense of place and community.”
The journey flows to the Tribal Council Boardroom and semi-private terrace. From there, it flows across the serene pool deck and anchors the private outdoor cottages as sanctuaries of reflection.
Each environment becomes a passage in the guest’s journey, moving them as naturally as the river shapes the land.
The expansion introduces 72 guestrooms and eight boutique cottages, balancing luxury with intimacy.
Spa-inspired baths, custom finishes, curated art, and warm natural palettes anchor the interiors in their Siskiyou setting. Together, fire pits and the poolside garden extend the story outdoors.
Materiality grounds the project in authenticity. Stone, wood, and metal echo the surrounding terrain. In harmony, fluid patterns and tactile textiles weave the natural story indoors. Public spaces gather around a glowing hearth, an anchor of warmth and welcome.
Beyond its restorative comforts, Rain Rock is growing as a regional entertainment destination. The expansion infuses new energy with 175 gaming positions across the 20,000-square-foot floor. It transforms the sports bar and unveils a banquet hall where gatherings and celebrations take root.
The Rain Rock Casino Resort Hotel is an invitation to journey. It invites guests to escape into the Siskiyous and follow the metaphorical river from vibrant spaces to sanctuaries. Along its flow, guests discover the enduring bond between design, nature, and community.
Designing Nature-Inspired Luxury at Gun Lake Resort
Designing Nature-Inspired Luxury at Gun Lake Resort
Gun Lake Resort’s new hotel tower is more than an expansion—it’s a transformational destination for West Michigan and the greater Midwest. Rising prominently above Highway 131, the 15-story tower positions the resort as a premier super-regional draw for guests traveling from Chicago, Detroit, and beyond. With its blend of high-end accommodations, world-class amenities, and the one-of-a-kind Wawyé Oasis tropical atrium, the resort elevates the standard of hospitality in the region, offering guests an experience that rivals the nation’s top luxury destinations.
A Grounded Arrival: Biophilic Hospitality
The best hospitality spaces don’t just provide a service—they create experiences that linger long after checkout. At the new Gun Lake Resort Hotel Tower, HBG Design has reimagined the guest journey by blending biophilic principles with elevated luxury, crafting interiors that connect guests to nature while surrounding them with comfort and sophistication.
The interior concept was shaped by the natural rhythms and beauty of the region—dynamic summer sunsets, dappled light filtering through the trees, and serene views of Gun Lake. These elements became the design DNA for the tower’s interiors, translated into atmospheres of Dappled Light, Serene, and Radiance.
The journey begins in the soaring double-height lobby, where guests are welcomed by a vibrant living green wall—a vertical garden that breathes life into the reception experience. Expansive glazing frames the lush Wawyé Oasis atrium, filling the space with natural light and views of greenery. Together, these layered strategies set a calming tone, grounding guests the moment they arrive.
Material selections extend this connection to place: warm wood, natural stone, and metals that mirror Michigan’s rugged beauty. Radial ceiling treatments echo organic patterns, while daylighting establishes rhythm and flow. For HBG, biophilic hospitality design isn’t a trend—it’s a philosophy of guest wellbeing, ensuring each space resonates with a sense of balance and belonging.
Serene Wellness and Retreat
Below, the MnoYé Spa embraces Serene. Inspired by the soft glow of Gun Lake sunsets, its palettes of warm stone, tranquil colors, and layered textures create a restorative retreat. Flowing water features, hydrotherapy pools, and customizable lighting reinforce the sensory calm, allowing guests to feel both nurtured and renewed.
Guestrooms extend this atmosphere of serenity. Broad glass openings frame the surrounding landscape, while natural woods and layered fabrics echo the colors and textures of Michigan’s seasons. Here, biophilic design ensures that the restorative qualities of nature are never out of reach, even in the most private spaces.
The Pinnacle of Luxury: The Ogema Suite
At the summit, the Ogema Suite redefines modern luxury. Spanning more than 3,000 square feet across two levels, the suite delivers architectural drama with its soaring two-story glass wall framing panoramic views of the Michigan landscape. A sculptural floating stair, bespoke railings, and curated art add layers of sophistication, while fireplaces and a full-service bar create opportunities for both retreat and gathering.
Technology enhances this indulgence with seamless personalization—integrated automation of lighting, drapery, and climate, plus radiant floor heating for comfort in Michigan winters. Every detail, from crafted finishes to immersive views, reinforces the suite as the pinnacle of hospitality design.
Redefining Regional Hospitality
At Gun Lake Resort, luxury and biophilia converge. Rooted in the landscapes and skies of Michigan, the interiors balance restorative, nature-inspired design with the drama of high-end hospitality, giving guests spaces that are both grounding and unforgettable. From dappled light in the lobby, to sunset-inspired spa palettes, to the radiant vistas of the Ogema Suite, HBG Design has crafted an immersive experience that elevates regional hospitality and sets a new benchmark for connection, comfort, and design excellence.
Gun Lake Casino Resort Hotel is Open!
We're excited to announce the official opening of Gun Lake Casino Resort's new hotel, designed by HBG Design! HBG project leaders, Paul Bell, Thor Harland, and Lucas Holwerda, were on hand for the grand opening events in Wayland, Michigan on March 7, with Gun Lake Casino CEO, Sal Semola.
Read more about the hotel grand opening events:
Michigan’s Gun Lake Casino debuts 16-story luxury hotel in $300M expansion - mlive.com
Gun Lake Completing $300M Phase 5 Expansion: Indian Gaming Magazine
READ THE FULL ARTICLE AT WWW.INDIANGAMING.COM
WAYLAND, MI – Gun Lake Casino Resort (GLCR) has announced that its long-awaited expansion is now a reality. Guests can enjoy the 16-story hotel featuring 31 suites. The $300 million expansion includes the return of the reimagined Sandhill Café, a full-service spa, and a stylish new lobby bar.
“With Phase 5, we have evolved into a full-service, year-round casino resort, offering amenities and experiences that set a new standard for the Midwest and rival top-tier gaming destinations across the country, said Sal Semola, CEO of Gun Lake Casino Resort. ”
Hotel
The crown jewel of the resort, the Ogema Suite, is a two-story, two-bedroom, two-bathroom penthouse spanning 3,368 sq. ft. The exclusive suite boasts an in-suite elevator, full bar, and panoramic views of West Michigan.
Casino
The casino offers a variety of gaming options, including 2,300 state-of-the-art slot machines and over 50 table games such as blackjack, craps, and roulette. GLCR features a new high-limit table games room and a high-limit slots room, catering to high rollers while complementing the vibrant gaming floor.
Spa
The MnoYé (Mm-NO-Yay) Spa offers a private pool and a serene retreat featuring gooseneck massagers, bubble massage benches, and private treatment rooms with customizable lighting and music. Guests can indulge in six luxurious massage treatment rooms, a full-service nail salon, and a state-of-the-art gym equipped with Peloton bikes, treadmills, and free weights.
Food & Beverage
Gun Lake Casino Resort caters to every palate by providing ample options for dining. The highly anticipated return of Sandhill Café brings a refreshed menu featuring classic comfort foods and all-day breakfast. The Harvest Buffet offers an all-you-can-eat global culinary journey, while the Lucky Dragon noodle bar serves up authentic Vietnamese pho and other Asian delicacies. Shkodé Chophouse delivers flame-grilled steaks and fresh seafood, and CBK offers a self-serve beer wall alongside shareable appetizers and unique entrées. 131 Sportsbar & Lounge offers live music and all the action of live sporting events at 131 Sportsbook, featuring over 1,000 sq. ft. of viewing surface for panoramic views.
Events
Gun Lake Casino Resort also offers an ideal setting for meetings, conventions, weddings, and private events. The versatile meeting and event spaces provide unique options for groups of all sizes.
Set to open in May/June 2025, Wawyé (WAH-Yay) Oasis is a stunning 32,000 sq. ft. glass atrium, offering a tropical paradise kept at a perfect 80 degrees year around. A first-of-its-kind experience in the Midwest, this breathtaking venue will feature live palm trees, private cabanas, and lush tropical flora. Wawyé Oasis will house two distinct pool experiences: a 21+ VIP pool and a family pool, offering something for everyone.
Economic Impact
The three-year construction timeframe to build the hotel, Mnoyé Spa, Wawyé Oasis, the all-new Sandhill Café and lobby area was achieved with the dedication of many valued skilled tradespeople. Phase 5 directly employed 1,160 construction workers, including plumbers, electricians, welders, ironworkers, heavy equipment operators, carpenters, painters, and general laborers.
Gun Lake Casino Resort also employs 1,500 dedicated team members across a wide range of departments, including gaming, hospitality, food and beverage, security, and executive management.
Hospitality Design Trends for 2025
HBG Design Thinking: From Sustainable Innovations to Immersive Guest Experiences
As the hospitality industry gears up for 2025, the landscape continues to shift in response to economic, cultural, and technological forces. Insights from recent conferences such as The Lodging Conference, BDNY, and HD Expo provide a roadmap for what’s next in hospitality design. From sustainable innovations to immersive guest experiences, the trends shaping the future align closely with HBG Design’s mission to craft inspired and transformative spaces. HBG leaders Nathan Peak, Emily Marshall, Alexandra Milkovich and Landon Shockey weigh in on the trends.
Here’s what to expect in 2025 and how these trends will impact hospitality projects.
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Sustainability as a Core Value
HD Expo 2024 Show Floor
Sustainability is no longer optional—it’s integral to the guest experience and the development process. Hotels are weaving sustainable practices into their brand narratives, using them as a competitive advantage.
Key Takeaways:
- Material Choices: Expect an emphasis on eco-friendly materials, such as rattan, rich wood tones, and recycled metals.
- Operational Practices: Digital keys, water refill stations, and large-format amenities reduce waste and align with consumer expectations.
- Circular Design: Designers are scrutinizing supply chains to reduce carbon footprints, inspired by innovations like Styrofoam-free casegoods and eco-conscious packaging.
"HBG Design’s approach prioritizes solutions that enhance both operational efficiency and environmental stewardship – focusing on product longevity and sustainably made products, creating spaces that resonate with eco-conscious travelers," says Nathan Peak, AIA, LEED GA, HBG Principal and Practice Leader.
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Wellness and Well-Being Take Center Stage
The wellness economy continues to flourish, influencing everything from luxury spa design to guestroom amenities.
"Wellness isn’t just a trend—it’s a fundamental expectation for guests," says HBG Sr. Interior Designer, Landon Shockey, ASID, NCIDQ.
Key Takeaways:
- Holistic Offerings: Wellness extends beyond spas. Guests seek spaces that nourish mind and body, from sound baths to in-room wellness features like sleep-enhancing technologies.
- Luxury Wellness: Hotels like Six Senses are redefining luxury by integrating sleep science, spiritual well-being, and sustainable design into the guest journey.
- Flexible Programming: Spaces designed for multi-use programming—yoga classes by day and stargazing at night—offer unique experiences while maximizing ROI.
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Technology: Enhancing, Not Replacing, the Human Touch
Guest rooms and suites at Oaklawn Resort, Hot Springs, feature in-room tablets as digital concierges, offering seamless access to dining, promotions, events, and more.
"As artificial intelligence and automation advance, successful hospitality design will balance technology with human-centered experiences" explains Emily Marshall, IIDA, NCIDQ, HBG Principal / Interior Design Leader.
Key Takeaways:
- AI-Powered Guest Experiences: From personalized room preferences to virtual concierge services, AI adds convenience while preserving the essence of hospitality.
- Connected Spaces: Smart room technology enhances intuitive design, providing guests with seamless control over lighting, climate, and entertainment.
- Community Connection: Digital platforms are enabling guests to engage with one another, enhancing the sense of belonging and discovery.
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Elevated Design: Nostalgia Meets Modern Luxury
Design trends are leaning into warm palettes, nostalgic textures, and tactile materials, creating spaces that feel both luxurious and welcoming.
Key Takeaways:
- Color Trends: Deep plums, cranberry reds, olive greens, and butterscotch tones evoke a cozy, grounded atmosphere.
- Biophilia and Texture: Rich biophilic elements and layered textures add visual and sensory depth.
- Experiential Elements: Thoughtful design moments—like curated art installations or locally inspired storytelling—leave lasting impressions on guests.
"HBG Design excels at blending these elements into cohesive narratives that connect deeply with guests and reflect the property’s location and brand identity," offers Alexandra Milkovich, IIDA, NCIDQ, HBG Sr. Associate / Sr. Interior Designer.
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The Rise of Lifestyle and Extended-Stay Models
The Hadsten Solvang, Tapestry Collection by Hilton, blends a “vineyard vibe” with vintage Danish charm, the design reflects the rich heritage of Solvang and the allure of its wine-country surroundings.
"Increased demand for lifestyle boutique hotels and extended-stay options is reshaping the market, driven by the need for flexible, experience-rich accommodations," adds Marshall.
Key Takeaways:
- Lifestyle Hotels: Brands like Moxy and Virgin focus on curated experiences, from local art displays to intimate dining.
- Extended Stay: Accommodations catering to 30-, 60-, or 90-day stays provide opportunities for innovative design that bridges home and hospitality.
- Personalization: These models emphasize creating environments that feel unique and personal, offering a sense of discovery with every stay.
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Storytelling: Creating Emotional Connections
Milkovich adds: "The art of storytelling is redefining hospitality. Guests crave narratives that shape every aspect of their journey, from booking to departure."
Key Takeaways:
- Unique Branding: Fictional personas or cultural references—create memorable, cohesive brand stories.
- Local Integration: Leveraging neighborhood influences, such as street art or regional culinary themes, creates authentic connections.
- Consistent Messaging: Every touchpoint, from architecture to amenities, must reinforce the story and immerse guests in the experience.
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Looking Ahead: Opportunities for 2025
"The year ahead promises growth, innovation, and creativity in hospitality design," says Peak. "HBG Design remains committed to staying at the forefront of these trends, helping clients achieve their vision while crafting spaces that inspire and endure."
By combining sustainable practices, cutting-edge technology, and emotionally resonant storytelling, HBG is creating destinations that not only meet guest expectations but exceed them—ensuring properties thrive in an ever-evolving market.
Let’s start the conversation about how these trends can elevate your next project. Reach out to our team at HBG Design to explore the possibilities.