Hyatt is Remixing Hospitality With Planned Launch of Caption by Hyatt Lifestyle Brand in Memphis This Summer
Scheduled for Summer 2022 136 Rooms Hotel website
Caption by Hyatt Beale Street Memphis will introduce self-activated, responsibly designed guestrooms, distinct dining experiences, and tech-forward, vibrant social spaces.
Project architecture and interiors by HBG Design.
Celebrating the launch of its newest lifestyle brand, Hyatt Hotels Corporation (NYSE: H) is proud to announce the introduction of the Caption by Hyatt brand with the planned summer 2022 opening of the 136-room Caption by Hyatt Beale Street Memphis in Tenn. Situated in the heart of famed and vibrant Beale Street, the highly anticipated upscale, select-service hotel will introduce a dynamic hospitality experience with an unmistakable neighborhood feel. The Caption by Hyatt brand is also expected to grow in key global leisure markets through 2024, including Shanghai, Tokyo, and more.
Upcycled & Community-Inspired Design and Décor
By rethinking how spaces are constructed, how materials are used, and how art and accessories are implemented, Caption by Hyatt hotels will create an environment that feels more authentic and playful, but also more lasting and responsible.
A commitment to sustainability will also be incorporated at every level of the brand, including prohibiting zero single-use plastics, placing hydration stations on every floor and utilizing materials with recycled content as well as materials that improve with age and use.
Thoughtfully placed graphic decals provide unique wayfinding throughout the hotel to help inform guests on how to interact with the property. From caption bubbles that lead to hydration stations, to playful wall illustrations showing guests where to hang and store their belongings, spaces will be designed to directly answer questions and highlight important features.
The Caption by Hyatt brand’s signature marquee hotel signage will adorn the hotel’s dual entrances, leading guests and locals into the all-day, multi-functional lounge space, Talk Shop.
Intentional Culinary and Social Spaces that Encourage Connection
To cater to today’s guests who crave seamless, instantaneous access, the brand experience will also feature a streamlined check-in, mobile key, and mobile-order food service. Guests will also have access to room keys in Apple Wallet which allows World of Hyatt members to seamlessly and securely tap their iPhone or Apple Watch to unlock guestrooms and key card-protected common areas like gyms, pools, and elevators – no need to open an app or handle a traditional plastic room key.
In collaboration with Union Square Hospitality Group, the Talk Shop concept was created to showcase menus featuring locally inspired all-day fare and regional favorites with locally sourced ingredients in a spirited and upbeat setting. Talk Shop at Caption by Hyatt Beale Street Memphis will also include an expansive patio and beer garden with open fire pits and exposed brick that will be incorporated into the building’s historic, decorative façade on Front Street. Here, guests can sip beers on tap from local beverage houses like Grind City Brewing and others. Signature culinary delights served at Caption by Hyatt Beale Street Memphis will include a creative all-day Hearth Bar that will feature an innovative assortment of locally baked breads and tasty spreads.
Functional and Vibrant Guestrooms
Each Caption by Hyatt hotel will offer a bold and irreverent guestroom design that features a work-and-play seating area and a highly functional bathroom design.
Well-appointed design extends to each guestroom’s spacious bathroom, where industrial barn-inspired doors slide open to reveal custom Memphis-themed wallcoverings, enclosed walk-in rain showers, large vanities with ample lighting and counter space that leaves plenty of room for makeup, shaving kits, toiletries and more.
Introducing the Caption by Hyatt Brand Globally
Set to be located in metropolitan and downtown markets as well as lifestyle mixed-use developments, Hyatt is planning four additional upcoming Caption by Hyatt locations throughout Asia, opening from 2023 through 2025.
For more information on the Caption by Hyatt brand, visit captionbyhyatt.com.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.