Rising from the Intersection of Music History on Beale Street & Memphis Industry on Front Street at the Mississippi River.
The Hyatt Centric Hotel at One Beale in Memphis, Tennessee, is influenced by the unique juxtaposition of ideas and concepts related to the high-profile site and history which inspired its distinctive design.
Designed to facilitate exploration and discovery of the city of Memphis, architects, and interior designers at HBG Design created a strong sense of place and a distinct ‘localvore’ Centric brand experience for the new urban hotel by drawing conceptual inspiration from Memphis’ rich riverfront industrial history, world-famous musical roots, important regional elements, and the city’s distinct ‘grit and grind’ attitude.
The Centric helps connect the Beale Street Historic District and the Mississippi River waterfront with energy and excitement as Memphis’ new place to ‘see and be seen’. With 227 guestrooms and suites spanning seven floors and the best rooftop bar in downtown, guests are treated to amazing views of the world-famous downtown entertainment district and the mighty river.
Suiting visitors and locals alike, the Centric offers a variety of amenities including a large lobby bar and lounge, a convenient grab and go market, two high-profile dining venues–the ‘CIMAS’ Latin restaurant and the ‘Beck and Call’ rooftop whiskey bar–a conference and meeting space within the historic Ellis building, and a fitness center with views into a beautifully landscaped event courtyard and waterfall pool environment nestled in the core of the One Beale property, in a merging of new and old.
The musically inspired ideas of flow, pitch, meter, rhythm, sound, repetition, vibration, and resonance are expressed in the staggered patterning of the window placement which recall sheet music and guitar fret patterns.
HBG Design’s Principal As day turns to dusk, the hotel exterior reveals a glowing ground level of public space, exposing the corner lobby bar while showcasing the floating hotel mass with its color changing vertical neon lights. This theatrical lighting is a contemporary expression of the neon signs and nightlife of Beale Street and the vibrant color changing effects along the two Mississippi River bridges within site line of the hotel.
Designers honored the inimitable history of the adjacent former Ellis blacksmith shop by integrating the renovated structure as a high-end industrial event space, and by referencing the building and its original use throughout the hotel’s interior design and detailing.
From the ground floor, two sets of elevators take guests to the hotel guestroom floors and to the new “whiskey bar in the sky”, the Beck and Call rooftop lounge, which boasts the largest rooftop bar and patio in Memphis.
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