Danny Valle, AIA - Principal / Project Management
Danny's proven ability to facilitate client partnering, his understanding of issues related to project development, and his ability to think globally for the good of our clients represent only a sampling of the talents that have led to his success managing complex national teams.
Danny brings 28 years of professional experience in the entertainment and hospitality industry. He has created a body of work that is represented by a consistently high level of quality. His proven adeptness at analyzing data, his ability to facilitate client partnering, his understanding of issues related to project development, and his ability to think globally for the good of our clients represent only a sampling of the talents that have led to his success managing complex national teams. Danny continually strives to produce work which adds quality and meaning to the built environment. His work for the Chickasaw Nation of Oklahoma, IHG Hotels Group, and the Ho Chunk Nation of Wisconsin has contributed to HBG’s ability to strategically position itself as one of the nation’s leaders in the hospitality and entertainment design industry.
Paul Bell, AIA - Principal / Project Management
Paul is a gifted communicator whose genuine passion for design and acute attention to managing countless details have yielded a portfolio of highly awarded and profitable hospitality and entertainment properties.
With an infallible industry reputation for integrity, meticulousness, and empathy, Paul is a highly-sought after strategic problem solver who has managed many of HBG’s award-winning casino resort projects, including the Northern Quest Casino Resort in Spokane, WA and multiple projects for the Four Winds Casino Resort in Michigan and Indiana. He is a gifted communicator whose genuine passion for design and acute attention to managing countless details have yielded a portfolio of highly awarded and profitable properties across the hospitality and entertainment industry. Paul is a hands-on partner in client success; he is deeply invested in understanding a client’s needs - from back-of-house to guest reception; and his knowledge of what the operator needs on every level consistently produces highly efficient, market-driven properties. Paul mentors and motivates his teams to explore creativity and innovation in a collaborative, inclusive environment - integrating client vision, market demand and customer needs into finely tuned, competitive properties. Paul leads the firm’s Blue Group in the Memphis office and also serves as Project Management Discipline Leader for the firm.
Nathan Peak, AIA, LEED GA - Principal / Practice Leader
As Practice Leader, Nathan is passionate about ensuring that HBG Design maintains its leading edge in hospitality and entertainment design. Over his 20+ years in the design industry, Nathan has dedicated himself to creating engaging, uplifting expressions of architecture that are grounded in a vocabulary that celebrates culture, art, and geographic context with a modernistic edge.
Nathan's work has been a hallmark of the firm’s casino, hotel and resort practice for over two decades; his every project uniquely rooted in narrative and embodying the vernacular of a particular region to evoke a sense of place. Nathan’s broad abilities have been extremely effective in visually interpreting client culture and brand into achievable and engaging design solutions. His innovative designs prominently stand out in the marketplace and have received national acclaim; including the celebrated Four Winds Casino in Hartford, Michigan, winner of the 2012 G2E Casino Design Award for Best Native American Casino Resort and Best Overall Casino Resort (Commercial & Native American) under $250 M. Nathan is also a 2014 Global Gaming Business “Top 40 Under 40” winner.
Ray Mabry, AIA, LEED AP BD+C - Principal / Dallas Office Leader
Ray is a veteran of leading complex projects in the hospitality and entertainment market sector. He is committed to leading HBG’s Dallas Office with great passion and enthusiasm as he forges new frontiers in the national hospitality and entertainment industry and helps HBG build our professional community in the Dallas metro area.
Ray serves HBG Design clients as Principal-in-Charge and Project Manager, and focuses on premium and luxury brand hospitality, gaming/entertainment, and conference/event venue design. Ray originally hails from Abilene, Texas, and is a long time Dallas resident. His 24-year career in architecture has taken him across the country and around the world as a design leader, working for the last twenty years with HKS Architects in Dallas before joining HBG in 2024. He brings a wealth of design leadership and project management experience in the commercial hospitality industry for clients under most major brand flags in both urban and resort locations. His experience in the gaming sector also includes commercial gaming projects mainly in Las Vegas and Asia for various operators, and most recently MGM National Harbor. Ray has a project portfolio that spans across Europe, Asia, South America, the Middle East, and the Caribbean and has been instrumental in delivering brand hospitality designs that include the Hotel Drover in the historic Fort Worth Stockyards and both The W Hotel and Omni Hotel in Nashville, Tennessee.
Joe Baruffaldi, AIA - Principal/San Diego Office Leader
Joe is recognized as a clear and deliberate communicator who has a masterful ability to identify project issues and develop effective project solutions.
Joe leads HBG Design’s San Diego office. Throughout his career, Joe has built an extensive background working with gaming and hospitality clients from small to large-scale projects that maximize return on investment and strengthen customer loyalty. Joe is recognized as a clear and deliberate communicator who has a masterful ability to characterize issues and develop effective solutions. He is a proud contributor to the dialogue on trends in the gaming and hospitality industry, and has shared his extensive knowledge by speaking at industry events including NIGA, the Global Gaming Expo (G2E) and the Native Nation Tribal Casino & Hotel Development Conference.
Emily Marshall, IIDA, NCIDQ - Principal / Interior Design Director
Emily's creativity and interior sensibilities are transforming the way HBG Design defines the resort guest experience.
Engaging, vivacious and in-tune to the market are apt descriptions of both Emily’s infectious personality and her elegant, modern design aesthetic. Emily’s creativity and interior sensibilities are transforming the way HBG Design defines the resort guest experience. Emily’s passion for designing interior environments is based on the idea that the inside of a property is where the guest will spend the majority of their time - therefore attention to detail and connection to story must be engaging, welcoming and memorable. She artfully focuses guest attention to clever details and “touches of luxury” that shape and define the resort experience. Emily has focused her career on hospitality design both nationally and internationally. A rising star in the industry, she was recently recognized by Boutique Design Magazine as a part of their 2019 Boutique 18, which consists of on-the-rise, cutting-edge designers who are having a major impact on both the industry and their firms. Global Gaming Business also included Emily on their 2019 “Emerging Leader of Gaming 40 Under 40” List.
Rob Jurbergs, AIA - Principal / Architecture and Design
Rob is known for his expert ability to listen and absorb a client's project vision, and translate inspirational elements into competitive and complex resort designs.
An experienced traveler and an artist at heart, Rob is sensitive to his client’s vision and how to shape the guest experience in ways that are both in keeping with the multiple layers of context and place, and relate at a personal level with the guest who experiences the space.Rob’s project portfolio includes the “coastal modern” design of the Point Casino Hotel on the Kitsap Peninsula in Kingston, Washington and Winstar World Casino Resort, the largest casino in the world, which involved an extensive expansion and renovation project to elevate the property to a true resort experience. No matter the project size, Rob never wavers in his commitment to design excellence and continually receives high marks from HBG clients for his innovative ideas and expressive design solutions.
Tamara Goff, CPSM Principal / Director of Communications & Brand Experience
An 18-time SMPS Marketing Communication Award-winner, Tamara applies creative marketing principles to help bring innovative client and employee engagement programs to life at HBG Design.
As Director of Communication and Brand Experience at HBG Design, Tamara is uniquely positioned to understand what sets her firm apart and how to demonstrate the firm’s competitive edge. While her primary responsibilities have include brand management, marketing communications, media relations and promotional strategies for winning new work, in recent years, she has shifted her focus from client pursuits to employee engagement and corporate communications. A 15-time SMPS Marketing Communication Award-winner, Tamara applies creative marketing principles to help bring innovative employee engagement programs to life at HBG Design. Tamara is a member of the firm’s Corporate Strategies Committee of HBG Design’s Board of Directors. She is also a Certified Professional Services Marketer (CPSM) from the Society for Marketing Professional Services (SMPS).
Kelly DeVine - Principal / Business Development
Kelly’s highly-charged creative development services complement the firm's professional design services, allowing HBG to create, design and execute successful content-driven developments for the domestic marketplace.
Kelly’s impressive 31 year career in the high-profile entertainment industry makes him a valued leader in HBG’s national gaming/entertainment and hospitality design activities.In addition to his role developing client relationships, Kelly’s highly-charged creative development services complement HBG Design’s professional design services, allowing HBG to create, design and execute successful content-driven developments for the domestic marketplace. Kelly regularly participates in visioning workshops and assists with theming and design concepts for multi-million dollar developments nationwide.
