Craig Conrad, AIA - Principal / Architecture

Craig thrives as a coordinator and facilitator, communicating with project consultants and Owner/Owner’s Representatives, providing our clients with a single point of contact for ease and clarity.

Craig has provided leadership and direction for the firm’s numerous hospitality and entertainment projects for over 30 years. He thrives as a coordinator and facilitator, communicating with project consultants and Owner/Owner’s Representatives, providing our clients with a single point of contact for ease and clarity. He possesses a vast understanding of gaming/ hotel/resort operations, which is seen in his extensive programming, planning and design work, and has become a wellrespected relationship-builder through his work on many innovative Native American and commercial, hospitality and gaming/entertainment projects.

Rob Jurbergs, AIA - Principal / Architecture and Design

Rob is known for his expert ability to listen and absorb a client’s project vision, and translate inspirational elements into competitive and complex resort designs.

An experienced traveler and an artist at heart, Rob is sensitive to his client’s vision and how to shape the guest experience in ways that are both in keeping with the multiple layers of context and place, and relate at a personal level with the guest who experiences the space.

Rob’s project portfolio includes the “coastal modern” design of the Point Casino Hotel on the Kitsap Peninsula in Kingston, Washington and Winstar World Casino Resort, the largest casino in the world, which involved an extensive expansion and renovation project to elevate the property to a true resort experience. No matter the project size, Rob never wavers in his commitment to design excellence and continually receives high marks from HBG clients for his innovative ideas and expressive design solutions.

Kevin Burke, AIA, LEED AP - Senior Associate / Architecture and Design

As a Senior Architectural Designer in HBG Design’s San Diego office, Kevin is a great example of talent and professionalism equaling impact, on every project he touches and for the teams he engages. His focus and passion for hospitality design is inspiring.

As an award-winning, seasoned designer in the hospitality and entertainment design industry, Kevin brings a 19-year proven track record of designing, producing and managing team-oriented multi-million-dollar projects. No project is too small a challenge, and he has put his creative mark on project types ranging from master planning and hotel and resort design to venue design and interior renovations. Kevin’s passion for design extends into a deep understanding of casino and hotel operations and the business side of his clients' design investments.

With a personal mission to deliver great design, every day, he is equally noted for his willingness and eagerness to share his expertise with others.

For his work in the industry, he is the recipient of numerous AIA Design awards and American Gaming Association Casino Design Awards for Best Architectural & Interior Design; and he was honored with an ENR Top 20 Under 40, South West USA – Top Young Professionals Award in 2015.

Jeff Bailey, CPA, CGMA - Principal / Chief Financial Officer

Jeff Bailey has raised HBG Design’s fiscal leadership to an art form.

Jeff monitors and provides support to all the various components that impact the financial condition of the firm. This not only requires communicating historical performance, but also necessitates looking out over the horizon for signals that need to be communicated to various teams, shareholders, and Board of Directors. Jeff supports HBG Design by maintaining constant awareness of fiscal decision making and providing responsible management and guidance to firm project leaders related to revenue generation and staffing projections.

Deidre Brady, AIA, NCIDQ, LEED AP BD+C - Principal / Project Management Leader

As both a licensed architect and interior designer, Deidre has focused her work on providing HBG Design’s clients with excellent service, team communication, and project management.

Clients and business associates alike describe Deidre as smart, determined, and dedicated. She has managed large-scale resort projects for multiple clients, including: Las Vegas Sands Corporation on a interior renovation and Ho Chunk Gaming on interior renovations and expansions of four of their hotel properties in Wisconsin -  aligning client vision with design execution.


Deidre is a founding member of HBG Design’s sustainable initiative, HBGreen, and is the firm’s foremost authority on green building practices relative to interior design. Deidre’s leadership in sustainability provides the firm’s clients with more informed choices about sustainable practices that can produce long-term operational benefits and the potential for greater returns on investment. When she’s not promoting sustainability at HBG Design, Deidre can be found helping her husband convert and renovate historic homes into flagship properties appropriate for today’s modern family.

Chris Devine, AIA - Senior Associate / Documentation & Specification Leader

As Senior Associate and Documentation and Specification Leader at HBG Design, Chris is known for his high work ethic, his wit, humor and humble demeanor, and his leadership in the transformation of the firm’s documentation standards.

Over his 20 years at HBG Design, Chris has focused his talents on advancing and communicating the firm’s documentation processes, ultimately being promoted as the firm’s dedicated documentation leader. Chris is a champion for process improvement and innovation of architectural detail design and documentation for all the firm’s projects. Chris and his documentation standards team have meticulously developed new practice tools and approaches that enhance the way HBG works by bringing clarity to highly complex processes. These enhancements and streamlining of standards have allowed our project teams to amplify their design collaboration and produce design drawings and Revit models more efficiently and more accurately, with a substantially increased level of quality.

Jonathan Larson, AIA, LEED AP BD+C - Senior Associate / Architecture

Jonathan is passionate about supporting a project during the design, documentation, and construction phases in effort to ensure the owner’s expectations are exceeded.

Jonathan assists with developing and implementing best practices for firm documentation and coordination efforts. With his knowledge and experience of documentation and construction methods, he provides valuable insight related to constructability, cost and schedule. He is passionate about supporting a project during the design, documentation, and construction phases in effort to ensure the owner’s expectations are exceeded.

Jonathan has been involved with LEED since 2009. He strives to assist projects improve their energy performance by use of high performance detailing of air barriers, insulation, and cladding systems. Additionally, he works to reduce project material waste by careful consideration of construction means and methods. As a professional (and father of four children), he recognizes that improvements to the built environment today are the opportunity for his contribution to ensure the world continues to be a place to enjoy for generations to come.

Michael Ochoa, AIA, NCARB - Senior Associate / Project Management

HBG Design Senior Associate, Michael Ochoa is a calm, knowledgeable and well-respected Project Manager, with a skill for objective, empathetic listening and winning the confidence of his clients. With strong project management, organizational and communication skills, he offers an impressive portfolio leading successful hospitality and entertainment projects across the U.S.

Michael embodies one of the most important attributes of a true leader: the willingness to step out of your comfort zone. His evolution at HBG Design includes roles as project architect, assistant project manager and project manager, solidifying his role as design advocate.

Michael excels at mapping out successful project delivery strategies related to team communications, technology and schedule control and design to budget processes. He provides oversight of internal team members and consultant team members in the delivery of quality design/documentation packages and manages the work effort with a consistent focus on design advocacy and maintaining the client’s design vision throughout the project from kick-off to opening.

Jason Fox - Senior Associate / Construction Administration Leader

Jason approaches life and work with a positive, selfless attitude and helping hand so that anyone he talks to always walks away knowing more. As Construction Administration Leader at HBG Design, Jason is a self-motivated, team oriented and results driven manager with almost 20 years of construction management and administration experience.

Jason consistently demonstrates transformative and collaborative leadership and brings an excellent reputation for cultivating client and team relationships. A natural born communicator and hard-working problem solver, Jason is regularly sought after by HBG clients for his extensive construction knowledge. He has the enviable ability to facilitate feedback and communications with multiple parties all while coordinating design intent with contractors to deliver a well-constructed building solution.

Jason also has a tenacious drive to help his teams solve big picture challenges through process change solutions that add value across the firm. He works closely with HBG’s documentation team to spearhead expanded implementation of critical tools and technology integration between the firm’s design and CA processes to drive greater design continuity, project team communication, efficiency, and accuracy.

Leslie Thompson - Senior Associate / Process Improvement & Resource Leader

As Process Improvement and Resource Leader, Leslie is the go-to person for practice-related processes and procedures, bringing a high level of communication and strategic and creative thinking to every initiative she spearheads.

Having risen through the ranks at HBG, Leslie is key to almost every practice-related improvement initiative and every project we deliver. A knowledgeable and respected leader, Leslie’s creative problem-solving skills and work ethic make her uniquely suited to lead multifaceted and highly technical practice-related operational endeavors as a bridge between all aspects of project delivery.

She has a long history of high performance producing measurable results as practice manager, overseeing the effectiveness of HBG’s project staffing, scheduling, project document packages, and quality control reviews. She also helps lead the firm’s Revit training program, specifications consulting program and documentation outsourcing strategy. The importance and positive impact of Leslie’s practice operations initiatives cannot be overstated.