IGA Tradeshow and Conference Recap: HBG Design Shines in San Diego!
What a fantastic week in San Diego at the 2025 Indian Gaming Association Tradeshow and Conference (IGA)! Our team made a bold statement this year, showcasing HBG Design’s thought leadership, immersive exhibit design, and next-level hospitality.
Educational IGA Conference Panel
We kicked things off with a packed house at our educational session, “Scaling Your Casino Operations for Success,” which drew over 75 attendees! The panel was expertly moderated by our very own Danny Valle, Principal, and featured a powerhouse group of speakers:
- Jon Greendeer, President, Ho-Chunk Nation
- Evan Anderson, Director of Preconstruction, Connect Advisors
- Robert Blankmeyer, Operations Manager, PCL Construction Services Inc.
The panel offered incredible insights into the challenges and strategies behind expanding and optimizing casino operations—from capital planning to execution.
A Booth to Remember
We debuted our new interactive tradeshow booth, located right near the entrance—and you couldn’t miss it! A jumbo screen showcased some of our most exciting recent projects, and a touchscreen kiosk gave attendees a deeper dive into HBG’s Event Center Design portfolio, the Gun Lake Casino expansion, Pool and Spa concepts, and our master planning expertise. A big shoutout to Kelly DeVine, Ray Mabry, and Joe Baruffaldi for representing HBG at the booth and connecting with clients and industry partners throughout the show!
Party on the Harbor
Of course, no IGA week would be complete without our legendary industry party, and this year’s event was one for the books! We co-hosted with FS Advisors, Connect Advisors, Western Alliance Bank, Procopio, GMA, and Yates Construction aboard the Adventure Hornblower, a 3-story yacht docked in the beautiful San Diego Harbor. Over 500 guests joined us for cocktails, networking, and stunning sunset views from the open deck. It was truly a night to remember!
From our high-energy panel to our eye-catching booth and unforgettable party, the 2025 IGA Tradeshow was a huge success that continues to position HBG Design as a top firm in Indian Gaming. Big thanks to everyone who helped make this event a standout moment for our team and our brand!
Designing In Cost Efficiencies: From Tribal Government Gaming
GGB's Tribal Government Gaming asked designers how to create efficiencies in casino resort design...
Read Insights from HBG Design President, Nathan Peak
Designing cost efficiencies into the casino resort is a delicate balancing act. While cost control is essential, it should not come at the expense of guest experience. We never want to design all the fun out of an entertainment experience. Yet, rising overall development costs, unpredictable material pricing and ongoing labor shortages have forced tribal resort owners to rethink how they design and operate their properties.
Navigating the Realities of Rising Costs
With costs rising, resort owners must scrutinize every square foot of their development. Nathan Peak, AIA, President and Practice Leader at HBG Design, emphasizes the importance of prioritization:
“To navigate cost challenges effectively,” Peak says, “owners should be strategic in prioritizing front-of-house and back-of-house space essential to the integrity of the guest experience. Striking the right balance is key.”
A Proactive Approach to Design and Planning
Peak emphasizes that decision alignment starting at the project kick-off meeting helps set the stage for success.
“The sooner the project team is on the same page regarding program and cost, the better the outcomes—and the smoother the process."
Similarly, Peak emphasizes the importance of working with management teams to refine the program into a long-term plan:
“By prioritizing phased planning, the first phase maximizes revenue generation while setting the stage for graceful expansion. This approach incrementally manages costs while preserving funds to enhance the hospitality experience."
Designing Out Excess, Designing In Functionality
Right-sizing is just one piece of the puzzle. Thoughtful design can improve efficiency without diminishing guest engagement. Peak points to innovative approaches in guest service areas:
"Superfluous spaces don’t just drive costs up, they create operational inefficiencies. Back-of-house areas such as storage rooms, staff break areas, and service corridors should be designed with operational input to ensure streamlined adjacencies and functionality.”
Front-of-house areas are also evolving. Creative seating arrangements, adaptable F&B service models, and innovative service concepts such as grab-and-go kiosks and automated ordering can help optimize space while maintaining convenience.
“We’ll all get through these challenges, but it will require Owners and architects drilling down and finding the areas that can achieve the biggest return on design,” concludes Peak.
Indian Gaming Asks the Experts: Kelly DeVine
Long-term growth planning helps tribal and financial clients uncover new investment opportunities and highlight the importance of strategic design-thinking from the very start.
“It’s all about planning smarter, thinking long-term, and making well-informed decisions. After all, as the saying goes, it’s easier to erase pencil than concrete.” - Kelly DeVine, Principal, HBG Design
Jan/Feb 2025
- INDIAN GAMING MAGAZINE -
By Kelly DeVine, as seen in Indian Gaming Magazine:
As we look ahead, we’re seeing tribal clients continue to tap into their deep expertise in casino development, expanding into new markets and project types, introducing exciting amenities, and even reimagining what next-gen casinos can be. These ventures reflect the resilience and forward-thinking spirit that have always defined tribal enterprises.
It’s all about planning smarter, thinking long-term, and making well-informed decisions. After all, as the saying goes, it’s easier to erase pencil than concrete.
We’re noticing a big uptick in requests for 20-year master plans. These plans help tribal and financial clients uncover new investment opportunities and highlight the importance of strategic design-thinking from the very start. Casino developments are often decades-long endeavors, involving careful coordination with environmental impact studies, land-use planning, and navigating approvals at multiple levels. Balancing economic factors, competitive dynamics, and community priorities is no small task. Starting early and thinking big—considering everything from market trends to land-into-trust requirements—lays a foundation for adaptable strategies that can evolve with changing conditions.
Another interesting shift we’re seeing is in how casinos are designed and built to meet evolving economic and customer needs. There’s a growing trend toward more open and streamlined gaming floors that maximize flexibility for slot machine placement. Sportsbooks and sports betting are also taking center stage, often integrated with other entertainment features right on the casino floor. This blending of spaces activates the entire area, driving revenue while creating a dynamic, immersive experience for guests.
On the construction side, new methods like cold-form metal framing and stick-built delivery are gaining popularity. They’re cost-effective alternatives to traditional materials like post-tension concrete, allowing operators to get more value without sacrificing quality or style. These innovations are a win-win for owners and guests alike.
Gun Lake Casino Resort Hotel is Open!
We're excited to announce the official opening of Gun Lake Casino Resort's new hotel, designed by HBG Design! HBG project leaders, Paul Bell, Thor Harland, and Lucas Holwerda, were on hand for the grand opening events in Wayland, Michigan on March 7, with Gun Lake Casino CEO, Sal Semola.
Read more about the hotel grand opening events:
Michigan’s Gun Lake Casino debuts 16-story luxury hotel in $300M expansion - mlive.com
Gun Lake Completing $300M Phase 5 Expansion: Indian Gaming Magazine
READ THE FULL ARTICLE AT WWW.INDIANGAMING.COM
WAYLAND, MI – Gun Lake Casino Resort (GLCR) has announced that its long-awaited expansion is now a reality. Guests can enjoy the 16-story hotel featuring 31 suites. The $300 million expansion includes the return of the reimagined Sandhill Café, a full-service spa, and a stylish new lobby bar.
“With Phase 5, we have evolved into a full-service, year-round casino resort, offering amenities and experiences that set a new standard for the Midwest and rival top-tier gaming destinations across the country, said Sal Semola, CEO of Gun Lake Casino Resort. ”
Hotel
The crown jewel of the resort, the Ogema Suite, is a two-story, two-bedroom, two-bathroom penthouse spanning 3,368 sq. ft. The exclusive suite boasts an in-suite elevator, full bar, and panoramic views of West Michigan.
Casino
The casino offers a variety of gaming options, including 2,300 state-of-the-art slot machines and over 50 table games such as blackjack, craps, and roulette. GLCR features a new high-limit table games room and a high-limit slots room, catering to high rollers while complementing the vibrant gaming floor.
Spa
The MnoYé (Mm-NO-Yay) Spa offers a private pool and a serene retreat featuring gooseneck massagers, bubble massage benches, and private treatment rooms with customizable lighting and music. Guests can indulge in six luxurious massage treatment rooms, a full-service nail salon, and a state-of-the-art gym equipped with Peloton bikes, treadmills, and free weights.
Food & Beverage
Gun Lake Casino Resort caters to every palate by providing ample options for dining. The highly anticipated return of Sandhill Café brings a refreshed menu featuring classic comfort foods and all-day breakfast. The Harvest Buffet offers an all-you-can-eat global culinary journey, while the Lucky Dragon noodle bar serves up authentic Vietnamese pho and other Asian delicacies. Shkodé Chophouse delivers flame-grilled steaks and fresh seafood, and CBK offers a self-serve beer wall alongside shareable appetizers and unique entrées. 131 Sportsbar & Lounge offers live music and all the action of live sporting events at 131 Sportsbook, featuring over 1,000 sq. ft. of viewing surface for panoramic views.
Events
Gun Lake Casino Resort also offers an ideal setting for meetings, conventions, weddings, and private events. The versatile meeting and event spaces provide unique options for groups of all sizes.
Set to open in May/June 2025, Wawyé (WAH-Yay) Oasis is a stunning 32,000 sq. ft. glass atrium, offering a tropical paradise kept at a perfect 80 degrees year around. A first-of-its-kind experience in the Midwest, this breathtaking venue will feature live palm trees, private cabanas, and lush tropical flora. Wawyé Oasis will house two distinct pool experiences: a 21+ VIP pool and a family pool, offering something for everyone.
Economic Impact
The three-year construction timeframe to build the hotel, Mnoyé Spa, Wawyé Oasis, the all-new Sandhill Café and lobby area was achieved with the dedication of many valued skilled tradespeople. Phase 5 directly employed 1,160 construction workers, including plumbers, electricians, welders, ironworkers, heavy equipment operators, carpenters, painters, and general laborers.
Gun Lake Casino Resort also employs 1,500 dedicated team members across a wide range of departments, including gaming, hospitality, food and beverage, security, and executive management.
WinStar's 20+ Acres of Non-Gaming Amenity Excitement
Read the Case Study in Indian Gaming Magazine about WinStar's Largest, Single-Event, Non-Gaming Amenity Expansion
WinStar's Non-Gaming Amenity Excitement
Located in Thackerville, OK, WinStar World Casino and Resort attracts visitors from Oklahoma, North Texas, and the bustling Dallas metro area, just 90 minutes away. This strategic location has fueled WinStar's growth, tapping into the vibrant urban market of one of the country’s fastest-growing regions. Recently, WinStar completed its largest non-gaming expansion in the property's 30-year history.
Expansive New Amenities at WinStar World Casino and Resort
The new expansion covers nearly 20 acres of event, pool, hotel, and spa amenities, all opened within the past year.
“The new 6,500-seat Lucas Oil Live, the 304-key Spa Tower, WinStar Spa, and the five-acre Cascades pool complex were all developed in response to market and guest preferences," says Jack Parkinson, President of WinStar. "Our aim is to create a well-rounded resort environment catering to traditional gamers and guests seeking immersive non-gaming experiences.”
From Bingo Hall to Global Hospitality Leader
Originally opened as a bingo hall in 1994 and expanded in 2003 as WinStar Casino, the property has continually evolved. Owned and operated by the Chickasaw Nation, WinStar offers over 10,500 electronic games, 100 table games, and more than 1,700 guestrooms, earning the title of 'The Biggest Casino in the World.'
“Our strategic branding partnerships, like with Lucas Oil, and our long-standing design collaboration with HBG Design, have shaped WinStar's innovative evolution,” adds Parkinson.
Lucas Oil Live: Entertainment and Design Excellence
Lucas Oil Live, a 6,500-seat venue, has been nominated nine times for the American Country Music Awards 'Casino of the Year - Theater.' "Country music remains a highlight of our performance lineup," Parkinson explains. "Lucas Oil Live offers an enhanced event experience for our customers."
Designed with the energy of rock and country music, Lucas Oil Live features a state-of-the-art audio-visual system and amphitheater-style seating. “The vibrant design and advanced technology make every performance unforgettable,” says Rob Jurbergs, Principal Architectural Designer at HBG Design.
Session House Gastropub and VIP Amenities
Session House Gastropub offers pre-and post-event dining, connecting the event center excitement with the serene Spa Tower and WinStar Spa amenities. The exclusive club seating level, complete with a private lounge, full bar, and kitchen, enhances the guest experience.
WinStar Spa: European-Style Wellness Experiences
The new 230,000 square foot Spa Tower, featuring a 26,000 square foot European-style spa, has become a popular destination for wellness enthusiasts. “The spa offers communal experiences, including a VIP Party Suite and coed aqua thermal area with a hydrotherapy tub and ambient experience shower,” says Landon Shockey, Lead Interior Designer at HBG Design.
Cascades Pool Complex: An Outdoor Oasis
Spanning over five acres, Cascades pool complex offers a vibrant outdoor retreat. “The design features wading and lounge pools, semi-private cabanas, and bar pavilions inspired by ocean currents,” says Jurbergs. The upper tier is reserved for VIP guests, offering exclusive amenities like a private kitchen, dining area, and pool entry.
Relentless Focus on Unforgettable Experiences
“Our focus on creating unforgettable experiences at Cascades, Lucas Oil Live, and the WinStar Spa reflects our commitment to exceeding guest expectations,” says Parkinson. “The national attention we've received is a testament to our vision and continuous innovation.”
For more information on WinStar World Casino and Resort's non-gaming amenities, visit WinStar World Casino and Resort.
RD+D Magazine on Form + Function: Finishing Touches
HBG designers Alexandra Milkovich, IIDA, NCIDQ, and Landon Shockey, NCIDQ, ASID, were quoted in the November/December 2023 issue of RD+D Magazine.
Many design details throughout a space help establish a brand’s identity. “Details add authenticity, meaning and humanity to an environment, sometimes in a subliminal way to evoke any number of emotional responses,” says Alexandra Milkovich, associate and senior interior designer, HBG Design. The effect could evoke authenticity, liveliness or serenity, a sense of seriousness or whimsy, a farm-to-table theme or urbane sophistication — you name it.
At the OAK Room and Bar at the Oaklawn Racing Casino Resort in Hot Springs, Ark., the vibe is refinement within a specific time — the early 1900s. Antique-inspired globe pendant lights, sculptures of jockeys on horses, historical photos of the track, and custom furnishings featuring high-quality fabrics support “an air of private club nostalgia,” says Landon Shockey, senior interior designer, HBG Design.
The OAK Room’s artisanal pottery elevates all menu selections. The venue’s wide-ranging menu, including a few traditionally down-home Southern dishes, get ritzy presentations on the dinnerware. “The plating coordinates well with the uniquely crafted menu selections,” Shockey says.
Read the November/December issue of RD+D.