Creating Depth, Meaning and Authenticity in the Gaming Experience
"Casino design is its own special artform that has long since evolved from being simply a structural box with slot machines inside. At the best casinos and resorts, the casino designs are exciting and lively, but are also inspired by meaning and authenticity, with a beautiful flow from one amenity to the next.” - Christopher Wood, NCIDQ, IIDA, HBG Design
Christopher Wood, NCIDQ, IIDA, Lead Interior Designer and a casino design specialist contributes to this month's 'HBG Design Thinking'. Chris discusses how inspired, authentic and meaningful design can help differentiate and enhance the guest's gaming experience.
First, Chris, why are you passionate about casino and entertainment design?
Chris: As a casino design specialist here at HBG Design, I love creating spaces of refined elegance with a bit of glitz and glam. I love finding subtle ways to elevate a space. And it helps that I have a penchant for all things that sparkle. That tends to work well in casino design. The casino is the nucleus of the guest experience for a casino resort. Bringing in intricate detailing and refinement through materials that truly shine is something that always gets my creative juices going.
As a casino designer, where do you and your team find your design inspiration?
Chris: At HBG, we are fortunate to work with many distinctive tribal and commercial gaming clients with strong cultures, brands and regional ties, in some cases, to native ancestral lands. I love learning about our clients’ cultures. Being able to highlight stories of heritage respectfully, creatively, and typically within a more contemporary casino design framework, is challenging yet exciting.
Shown above: the design of Ho-Chunk Gaming, Black River Falls, Wisconsin was directly influenced by the light and shadow filtering through the northern Wisconsin woods.
Nature is also a tremendous aspect of regional design inspiration. There is so much beauty in the world. Finding new ways to bring the outside world into our designed spaces is an unexpected surprise, especially in a casino. I like to reference underlying elements that we don't often think would be associated with a casino. For example, a sunrise, light and shadow, the night sky.
Each story can form the basis of a string of conceptual ideas that are personal and unique to each Owner. One-of-a-kind design really complements and elevates a gaming experience. We use ambience and emotional response to separate a property from the [casino] pack.
Can you give an example of a design inspired by culture or nature for regional customers?
Chris: Yes, the Tule River Tribe in California is currently developing their new 105,000 square foot Eagle Mountain Casino in Porterville, CA, which will enhance the tribe’s gaming and F&B amenities with a fresh interpretation of Tule River Tribal culture and heritage. Our design team merged cultural storytelling concepts with amenities and distinctive venues designed specifically for the Porterville gaming customer.
Key design concepts are rooted in the land and agrarian context of Tulare County and Central California with the design influenced heavily by a lodge aesthetic with wood and stone structural expressions. Inside, guests will experience an abstract depiction of the Tule River Tribe’s native traditions through art, patterns, and imagery. Soaring vertical features recall the majesty of the Giant Sequoia and the Golden Eagle, each important representations of tribal culture. Flowing forms will recall the winding Tule River and organic curves of nature.
Custom terrazzo medallions of tribal basketry patterns will enhance the entrance concourse. Display cases will feature tribal artwork. The casino ceiling design features the Tule River Tribe's Flight of the Butterfly and Quail Tufts cultural pattern. Chandelier designs are inspired by native basketry. The carpeting is evocative of a shadowed forest floor. Wood accented columns help bring alive the idea of the towering sequoia.
Is there a particular aspect of the Eagle Mountain Casino project that you think will stand out to guests?
Chris: The Eagle Mountain Casino’s ceiling design and center bar is a design that I am particularly proud of for its eye-catching aesthetic. Guests will witness a culturally significant center bar design that harkens to the concept of fire as a community gathering place. We designed in elements reminiscent of glowing embers of a dwindling fire, and sourced custom floating ember-look light fixtures. A focal back bar element recalls stacked firewood. Warm crimsons and deep navy blues help express the color range that fire can have, leaving those gathered feeling warm and social.
Are most Owners receptive to integrating cultural elements into the casino design?
Chris: Our team’s experiences working with Tribal design, especially, have been very diverse. We have created literal interpretations and incorporations of cultural identity into the entertainment experience. And have also designed more contemporary, abstracted nods to culture and heritage.
We design to each Owner’s specific vision; so no designs look alike. And, because many of the tribal casinos are often legacy investments supporting tribal communities, the casino design treatments can be incredible opportunities to create personality, emotion and memory within the context of a meaningful destination experience.
HBG's Five Trends for Transforming Hospitality Design in 2022
The pandemic has redefined hospitality design, but the reason why guests come together to share experiences hasn’t changed. It's more critical than ever to apply thoughtful, flexible and wellness-focused design sensibilities to hotel spaces, guestrooms and amenities. HBG Design Leaders Nathan Peak, AIA, LEED GA, Practice Leader, and Emily Marshall, IIDA, NCIDQ, Interior Design Director, present five trend ideas for transforming hospitality design into 2022.
Multi-Functionality and Spatial Flexibility
Greater work flexibility has resulted in an increase of blended leisure and work travelers. We see a fresh reframing of hotel “zones” into residential-like multifunctional “work / dine / gather” spaces that easily align with evolving travel needs.
“The lines between work, travel, living and leisure are now blurred, which is a clear outcome of the pandemic.” - Emily Marshall
Many of HBG Design’s hotel and resort clients have re-prioritized their amenity offerings to provide an optimum alternative work environment for the “blended traveler”. To accommodate the blurring lines between work, travel, living and leisure, hotel lobby and public spaces are being designed in zones that easily shift from quiet virtual workspaces with auditory privacy to collaboration hubs for business interaction, to social areas depending on the needs of operators and their guests. The wide-open space idea is the foundational element, giving hotel operators the ability to blur the purpose of the space itself, based on the needs and wants of their guests. In fact, the in-room, remote work experience has – in many cases – become as important as delivering exceptional, traditional resort amenities, and that trend shows no immediate slow-down.
At Hyatt Centric Beale Street Memphis and Canopy by Hilton Memphis, both designed by HBG Design, we created residential inspired co-working zones with the idea of adaptable, flexible and technologically connected public spaces.
Experiential Design for Aspirational Travelers
Travelers are “breaking free” after months of pandemic isolation in some cases. Aspirational travelers are in search of memorable experiences and shareable moments inspired by art, architecture, design, history, and unique locales.
Hotels must offer new and creative experiences for guests in order to compete with the myriad of accommodation options in the marketplace, such as VRBO and SONDER. Local and regional materials, local artisans and custom design will all play a vital role in expressing authenticity in unique and artful ways, as designers seek to achieve an aesthetic that is “of the area” and create experiential moments.
At the Hyatt Centric Beale Street Memphis, HBG designers created a strong sense of place and a distinct ‘localvore’ Centric brand experience by drawing conceptual inspiration from Memphis’ rich music and riverfront industrial history. The contemporary hotel's staggered patterning of the window placement recalls sheet music and guitar fret patterns accentuated at night with bars of light to provide a musically inspired programmable light show. The Beck and Call rooftop whiskey bar features several selfie-worthy design opportunities like a colorful rooftop mural, the best river view in the city, and portraits of famed musicians with Memphis ties, including Tina Turner, Justin Timberlake, Isaac Hayes, Valerie June, and Yo Gotti.
Restoration Through Nature
To enhance mental well-being, guests will seek out serene environments that offer respite and natural context that blurs the lines between indoors and outdoors. We anticipate an elevated demand for wellness-related amenities.
“The pandemic highlighted our need, as humans, to interact with nature.” - Nathan Peak
Humanity is hard-wired to seek physical and emotional connection with nature to feel healthier and more energized. It’s about creating a relationship between the interior and exterior that enhances guest responses to environmental stimuli and creates sensory experiences. Biophilic design methods underscore how a guest feels in a given space, which contributes significantly to experiential design. Bringing the outdoors inside through light, open design and integration of natural elements creates a feeling of restoration, wellbeing and happiness where guests respond positively --- a result every property seeks to achieve.
The architecture and shaping of the Hyatt Centric Beale Street Memphis lobby space creates beautifully framed views of the Mississippi River while dappling the public spaces with ample sunlight and reflections from the constant movement of the mighty river beyond. Outdoor Riverview dining and a landscaped pool and event courtyard “oasis”, complete with green lawn and a green wall, create a distinctive respite in the downtown core.
Guestroom Technology
Automatic technology will continue to advance the curated and customized guestroom experience offering options for convenience and comfort.
There are times when the greatest luxury in travel is knowing you’ll have no surprises upon arrival. Everything you want, exactly how you want it can be ordered and confirmed for your stay, before you ever walk through the hotel entrance. Not only can you check-in to your hotel room virtually, but you can select your room size, floor, view, accessibility to amenities, upgrades, etc. Access to no-contact services and experiences aren’t reserved for check-in; literally everything a guest wants or needs can be delivered directly to the guest room, and often by simply using voice commands from the comfort of your room. From voice-activated concierge services to voice or motion control of lighting, audio-visual systems, and room temperature, automation is proving to elevate convenience for the guest and permeating all aspects of the hotel experience.
"Within the room, I am especially fond of the motion detecting floor lighting technology designed into the beds in our Hyatt Centric Beale Street project. Gone are the trappings of navigating an unfamiliar room in the middle of the night; the integrated technology in our bed design creates a soft glow of light in the room as soon as your foot hits the ground." - Emily Marshall
Regional and Early Material Sourcing
Material shortages, higher costs and longer-lead times are straining hotel project schedules. Regionally sourced materials will help overcome supply chain demand challenges. Procurement in the early design phases will help ensure construction availability.
“Carefully sourced regional options can not only circumvent such transportation and tariff issues, but they can also promote greater connection to place in meaningful ways.” - Emily Marshall
Many of these issues the industry is experiencing can be navigated during the early design phases with the right guidance from a knowledgeable team who understands the inner workings of available products and materials. Interestingly, we are seeing a stronger focus on the specification of domestic made products, which is good for the economy at large. The engagement of an experienced designer, construction company, FF&E procurement agents, and vendors early in the design process is critical, as products and materials quantities require early confirmation and additional lead time in ordering.
One way HBG Design is working around the supply chain situation is by using more regional manufacturers who employ skilled tradesmen who build case goods and millwork in a shop, versus working onsite. This not only keeps the level of quality high, but also increases efficiency of labor.
"HBG Design is looking at everything from design to delivery through a different lens heading into 2022, while reimagining the way spaces are used, designed, and furnished. And that, in the long run, will be better for everyone." - Nathan Peak
Caption by Hyatt Memphis on Top Hotel News 2022 Hotlist
2022 Hotlist: HBG Design's Caption by Hyatt Memphis Named One of Hyatt Hotels Corporation’s top three openings
The Unbound Collection, Caption by Hyatt and Hyatt Centric are all eagerly awaiting the arrival of eye-catching schemes next year, each of which draw on their surroundings for inspiration.
Caption by Hyatt Memphis
Currently under construction and expected to open in the second quarter of 2022, this new Caption by Hyatt hotel in Tennessee will encourage guests to embrace self-expression in a space focusing on experience and connection.
Hyatt is creating this 140-key property, which will be located at One Beale Street and integrated into the historic main building of Wm C Ellis & Sons Ironworks and Machine Shop, in partnership with Carlisle, while HBG Design is the architect and interior designer.
Caption by Hyatt Memphis will be located partly inside this heritage building and partly in a new guestroom tower, providing views of the Mississippi River and the city’s skyline.
Visitors will be encouraged to relax in the hotel’s multifunctional lounge space, Talk Shop, complete with original features, an expansive patio and a double-height beer garden with open firepits.
The Unbound Collection by Hyatt, Fuji Speedway, Japan
Hyatt Hotels Corporation is to provide a luxury hotel experience at Japan’s historic racing circuit, Fuji Speedway, after entering into a management agreement with an affiliate of Toyota Group for a proposed 120-key property.
Scheduled to open in Q3 2022, the under-construction newbuild scheme represents The Unbound Collection’s debut in Japan.
Amenities at The Unbound Collection by Hyatt, Fuji Speedway are to include multiple fine-dining restaurants, bars, a spa and natural onsen, a fitness centre and indoor pool, a banquet room and conference space.
Drawing on its setting, the property will also boast a car museum, showcasing rare vehicles and the racing circuit’s extraordinary history.
Hyatt Centric Kota Kinabalu, Malaysia
The 150-key Hyatt Centric Kota Kinabalu, which is being developed by Hap Seng Consolidated Berhad, will welcome guests to the heart of the city in a location that provides easy access to the commercial district, retail areas and countless restaurants, along with local attractions such as the Jesselton Point pier.
The architectural and interior design for this property is being led by Kengo Kuma & Associates, with inspiration taken from the lush green hills and blue ocean that characterise the area.
Notable amenities here are to include an all-day restaurant and lounge, a rooftop pool and bar, a fitness centre and 1,900 sq ft of meeting space.
Currently under construction, the hotel’s expected to open in the second quarter of 2022.
Learn more about Caption by Hyatt Memphis.
