Every Detail, Every Touchpoint: Strengthening Your Hotel Brand Through Design
By HBG Design
In hospitality development, hotel brand alignment is more than meeting design standards—it’s about creating spaces that capture the essence of a brand while elevating its market presence. For over 45 years, HBG Design has been the trusted partner of leading hotel brands, delivering environments that not only meet operational goals but strengthen market position.
Our work spans almost every segment of the hospitality market. We’ve:
- Developed vertical prototypes for Holiday Inn that have shaped the hotel brand’s global identity for decades.
- Helped launch Hilton’s extended-stay Homewood Suites hotel brand, creating its initial design DNA.
- Designed Gaylord Palms and Gaylord Texan Resorts (now part of Marriott), redefining conference resort and destination resort experiences for group and leisure travelers.
- Crafted boutique properties for Canopy by Hilton and Tapestry Collection by Hilton, bringing locally inspired storytelling to life within each hotel brand.
- Delivered brand-aligned refresh designs for IHG flags through comprehensive Property Improvement Plans.
- Enhanced guest experience at luxury resorts nationwide, including high-profile tribal resort developments that have become regional tourism anchors.
Our longevity in the industry isn’t just about years—it’s about consistent delivery, deep market understanding, and the ability to adapt. We’ve navigated multiple hospitality cycles, evolving guest expectations, and shifting operational models—always staying ahead of trends and technology to keep our clients’ properties relevant and profitable.
With offices in Memphis, Dallas, and San Diego, we serve clients nationwide, offering local market insight backed by national expertise. Our collaborative process ensures every project is uniquely tailored to the brand’s DNA and the developer’s business goals, whether designing new builds, refreshing existing assets, or developing scalable prototypes.
In an industry where brand perception is everything, HBG Design has earned the trust of the most recognized names in hospitality—because we understand that great design doesn’t just reflect a brand; it reinforces it at every guest touchpoint.