How Travel Influences HBG's Hospitality Designs
At HBG Design, our work is driven by one guiding principle: our clients’ visions. We don’t approach projects with a one-size-fits-all aesthetic. Our teams delve deeply into our clients’ missions, goals, and cultures. We also consider the local context and our travel influences. This approach helps us create designs that resonate with distinct audiences and purposes.
This commitment drives HBG designers to create immersive guest-focused spaces where architecture and interior design unite seamlessly. Designed environments enrich personal experiences and deliver lasting value, and foster meaningful connections.
Global Travel: A Catalyst for Creativity
A significant influence on our design philosophy comes from global travel, which offers profound insights into form, materials, spatial relationships. Through the global explorations of our GOH Travel Scholarship winners and the personal journeys of our team, we gain perspectives that inspire creativity and authenticity in our work.
Whether it’s studying intricate biophilic patterns in Spanish architecture or marveling at Finland’s innovative modern structures, these experiences inform our design thinking. Each HBG project becomes an opportunity to draw from these travel inspirations, creating environments with authenticity, creativity, and cultural resonance.
Nathan Blair’s Design Insights from Colombia
HBG Project Architect Nathan Blair, AIA, recently embarked on a journey through Colombia, a vibrant exploration of culture, climate, and design that reawakened his creative spirit. From Bogotá’s layered architecture to Cartagena’s climate-adapted spaces and the colorful energy of the coffee region, Nathan discovered how design responds to its environment.
His exploration revealed low-tech sustainable solutions and playful aesthetics free of rigid constraints, inspiring him to bring that sense of color, freedom, and storytelling into his work. This journey reminded him of design’s profound ability to connect people to place.
Christine Wass’ Travels Through Italy Shape Her Creative Worldview
HBG Interior Designer Christine Wass’ travels through northern Italy shaped her creative worldview, offering rich insights into history, culture, and design. In Florence, she admired Renaissance heritage through a climb to see the Duomo’s stunning views. Siena emphasized storytelling with intricate wolf-shaped motifs tied to local legends. Portofino unfolded as a hidden gem, its vibrant harbor embodying the beauty of discovery.
Christine also found inspiration in Milan’s intuitive subway wayfinding, an elegant example of functional design. Her journey reinforced the power of travel to inspire and shape community-driven, story-rich interior design projects.
Rob Jurbergs Explores Baltic Heritage and Design
HBG Principal Architectural Designer, Rob Jurbergs’ adventure through Finland, Estonia, and Latvia connected him to his Baltic roots while exploring innovative design and tradition. Helsinki’s Kamppi Chapel and Oodi Library offered examples of modern, community-focused architecture, while the Loyly sauna showcased the inimitable Finnish communal sauna culture.
In Tallinn, medieval charm provided a glimpse into preserved history, and Riga, Latvia, reflected resilience through a blend of old and new in a celebration of Latvia’s Midsummer traditions. In deepening his connection to heritage, Rob drew equal inspiration from wellness-focused, culturally thoughtful design approaches.
Travel Influences Promote Intentional and Holistic Design
By drawing on our travel inspirations, we create designs that respond not only to the physical environment but also to the experiential identity of each location.
From the 19th-century Spanish Colonial charm of Gaylord Palms Resort near Orlando, FL, to the sleek, desert-inspired abstractions of Desert Diamond West Valley Casino near Phoenix, AZ, HBG’s portfolio showcases how diverse inspirations can shape distinctive environments.
For instance, our design of the Cache Creek Resort Hotel and Spa in Capay Valley reflects the California sophistication and natural charm of its agricultural surroundings. Every design decision—from material selection to the nuanced integration of outdoor elements—was informed by a deep appreciation of the region’s unique landscape and agrarian character.
At Eagle Mountain Casino in Porterville, CA, the lodge-style aesthetic is infused with cultural references, celebrating the heritage of the local community.
Similarly, our design for Gun Lake Hotel and the Wawye Oasis near Grand Rapids, MI, demonstrates how contextual insights inform functionality and aesthetics. The striking glass-clad design is a direct response to the local climate, inviting natural sunlight and warmth to flood interior spaces while being engineered to endure the region’s demanding lake-effect weather conditions.
By weaving global travel influences and inspiration with an understanding of local context, HBG Design creates environments that transcend boundaries and deliver a distinctive sense of place. Each project is a testament to how travel, culture, and thoughtful design converge to enhance guest experiences and celebrate the uniqueness of every location.
