Personalization of the hotel guest experience shapes new construction and renovation and hotel design trends in 2022-2023, say architects and construction experts in this sector.
By John Caulfield, Senior Editor | November 8, 2022
Excerpts from the "Hotel Design 2022-2023" article featuring HBG Design Principal and Interior Design Leader, Emily Marshall, IIDA, NCIDQ:
The personal touch: Making guests feel special is the name of the game.
Hotels are striving to present their patrons with “Instagrammable” moments that might get posted (and thereby promote the hotel to a wider audience), says Emily Marshall, IIDA, NCIDQ, Principal and Interior Design Director with HBG Design. Marshall points specifically to the new Caption by Hyatt Beale Street Memphis, whose accommodations carry through the hotel’s energy with a “bold and irreverent design” that features a work-and-play seating area.
Tech, and touchless interaction.
HBG Design’s Marshall notes that remote check-in has evolved to where guests can register online or through a kiosk in the hotel lobby or bar, and can select their room, floor, view, accessibility to amenities, and upgrades. “It is similar to electing your seat on an airplane,” she notes. Marshall elaborates that Caption by Hyatt also gives its guests access to their room keys in Apple Wallet.
Marshall also points to another recent project in Memphis, Hyatt Centric One Beale, with motion-detecting floor lighting designed into the beds.
F+B pervades the property.
At Caption by Hyatt, F+B is part of the design and brand message, says HBG Design’s Marshall. A multifunctional lounge space called Talk Shop encompasses the hotel’s entire first floor, and showcases all-day fare and regional favorites with locally sourced ingredients. Talk Shop includes an expansive patio and beer garden, with open fire pits.
Marshall adds that her firm is working with an international client to convert an underused breakfast space for flexible, all-day use.
Reflecting the community’s history.
Hotel design can offer insights into the culture and history of the surrounding market, and capture the ambience of the community. One such example is the HBG-designed Caption by Hyatt, whose building is integrated into the historic main building of Wm. C. Ellis & Sons Ironworks and Machine Shop, one of Memphis’s oldest and longest-running businesses.
Sustainable choices.
Caption by Hyatt now prohibits single-use plastics, has hydration stations on each floor, and uses materials with recycled content as well as materials that improve with age and application, says Marshall.
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