Slot Floor Design Evolution: A Perspective from HBG Design
See full article is Casino Style Magazine
The casino industry has witnessed a significant transformation in slot floor design, driven by trends in game design and economic changes. The days of tightly packed rows of slot machines are fading, giving way to more spacious, creatively designed floors that enhance both functionality and guest experience.
HBG Design's Vision
Kevin Burke, Senior Architectural Designer for HBG Design, highlights how the pandemic catalyzed this change. "Covid did a great thing in a way by creating this openness to the gaming floor," Burke states. The emphasis shifted from the sheer number of games to the overall size and openness of the gaming floor, allowing for better spacing and a more pleasant environment. Burke emphasizes the importance of careful planning with clients to achieve these open spaces and amenities, integrating gaming with a more holistic entertainment experience.
Enhanced Guest Experience
Burke further notes, "The last 10 years have seen an entertainment focus, with an elevated guest experience on the gaming floor." HBG Design's approach involves crafting a story and a strong concept that starts from the street and permeates throughout the property, including the gaming floor. This evolution from the previously smaller, tighter, and darker spaces to more open and engaging environments allows for better wayfinding, sightlines, and connection to surrounding amenities.
Adapting to New Machine Designs
Changes in slot machine designs have also influenced floor layouts. Modern machines are taller and more immersive, requiring adjustments in floor design to maintain a balance between visibility and player experience. "We’ve been going through what we need as our dimensions for gaming floors. It’s a much different-looking machine than it was even a few years ago," Burke explains. HBG Design aims to create flexible spaces that can adapt to various layout options, catering to both privacy and social interaction needs.
Future Trends
Looking ahead, Burke sees a continued trend towards integrating entertainment directly on the casino floor.
"Entertainment offerings on the casino floor will be a key focus. Stadium gaming is here to stay," he says.
As sports betting expands, there's potential for further blending of sports with gaming experiences, creating a more dynamic and engaging environment for patrons.
An ACM-Nominated Theater! Lucas Oil Live at WinStar
ACM-Nominated Lucas Oil Live Theater is a symphony of entertainment and design excellence. See more at the Academy of Country Music Awards
WinStar World Casino Resort's Lucas Oil Live received a nomination as 'Casino of the Year-Theater' by the 59th ACM Awards. Country music is a cornerstone of WinStar's vibrant performance schedule at Lucas Oil Live.
HBG Design proudly introduces Lucas Oil Live at Winstar World Casino & Resort in Thackerville, Oklahoma. The 6,500-seat amphitheater-style arena, housed within a 250,000-square-foot facility, is not merely a space for performances; it’s an immersive journey. Every element is designed to build on the energy that will be coming from the concerts within. The exterior’s angled glass offers an unobstructed view of the thematic soundwave motif. The dynamic LED-lit concourse mirrors the rhythmic flow of music. The rock and roll aesthetics, infused into the color palette and materials, create an atmosphere inspired by amplified music. Beyond the performances, Lucas Oil Live introduces Session House Gastropub, seamlessly connecting with the resort’s newly opened Spa Tower Hotel.

Drawing from imagery associated with charting sound, including graphic equalizers, sound waves, and instruments measuring amplification, every element reflects a connection to the world of music.
The concourse, a dynamic focal point, features LED lighting with a distinctive fin, angled glass pronounced on the exterior, offering an unobstructed view to the thematic soundwave motif.




Recognizing Emily Marshall as a "Women Who Lead Design" Honoree
Read the full article in the Memphis Business Journal

The Memphis Business Journal recognizes Emily Marshall HBG Design Interior Design Leader as a "Women Who Lead Design" Honoree.
Emily Marshall is proudly decisive about her biggest career achievement. It “undoubtedly lies in the growth and development of HBG Design’s interior design group.” Over her 14 years with the firm, she helped grow the team from four to 21 pros, calling it a rewarding endeavor. She says that’s given HBG a “unique edge in our integrated resort, entertainment, and hospitality market sectors.”
She adds that what also sets HBG apart is the teams’ collaborative approach of its architects and interior designers working hand-in-hand from the inception of projects.
Emily is focused on a few big professional goals, one of which is expanding the interior design team within its national offices, especially Dallas. Soon, she’ll work on designing a new Marriott hotel at the 100 North Main development. And she’s “profoundly invested in the holistic development” of team members — seeing their successes gives Emily pride and joy.
On trends: “One of the most exciting trends I’m seeing in our industry is the emergence of experiential and immersive food and beverage/restaurant designs. These spaces are meticulously crafted with attention to detail, where every design selection is thoughtfully curated and resonates purposefully with intention. What I find particularly captivating are the rooftop patio restaurants, uniquely designed to blur the lines between indoor and outdoor spaces. These spaces offer a harmonious environment that engages all the senses, creating unforgettable experiences for guests.”
Other articles featuring Emily:
https://hbg.design/hbgs-pick-of-the-trends/
https://hbg.design/hbg-dives-into-the-trend-pools-and-spas-at-casino-hotels/
https://hbg.design/hbg-designers-share-post-covid-design-solutions/
Spotlight on Ray Mabry and HBG Design Dallas
Ray Mabry, a seasoned expert in hospitality design with a rich background spanning across Dallas and international landscapes, recently joined HBG Design as the Dallas Office Leader. In a captivating discussion on the "CEO Spotlight with David Johnson" podcast on KRLD NewsRadio 1080, Mabry shared insights into his vision for HBG's Dallas office and the exciting prospects ahead.
Listen to the Spotlight Podcast Here

Mabry's decision to join HBG was influenced by the firm's alignment with his core values and design philosophy. With over two decades of experience in Dallas and a keen eye for hospitality and entertainment design, Mabry saw in HBG a perfect platform to further his expertise. The firm's commitment to creating lasting guest experiences resonated deeply with him, making the transition a natural fit.
One of the pivotal aspects of Mabry's role at HBG is to spearhead the expansion of the Dallas office. With plans to double the team size within a year, Mabry envisions cultivating a dynamic team of architects and interior designers. Drawing from the success of HBG's San Diego office, Mabry aims to establish a strong presence in Dallas while maintaining a focus on serving both national and regional clients.
HBG's recent move to the Bank of America Plaza in downtown Dallas signifies a strategic commitment to the region. The central location not only facilitates better client service but also fosters collaboration with local design communities. The vibrant urban setting of the new office reflects HBG's culture of openness and collaboration, creating an inspiring workspace for employees and clients alike.
In terms of projects, HBG's portfolio in Dallas and the surrounding region is impressive, with notable ventures like Winstar World Casino and Resort's Lucas Oil Live Event Center and the new Spa Tower. Mabry aims to build on this success by targeting premium and luxury brand hospitality projects, solidifying HBG's position as a leading design provider in the region.
Furthermore, community engagement is a key aspect of HBG's strategy in Dallas. Mabry emphasizes the importance of actively participating in local design networks and community initiatives to foster meaningful connections and contribute positively to the city's fabric.
Ray Mabry's leadership at HBG Design Dallas promises an exciting chapter in the firm's journey, marked by innovation, collaboration, and a steadfast commitment to delivering exceptional guest experiences. As the Dallas office continues to grow and thrive under his guidance, the future of hospitality design in the region looks brighter than ever.
Work, Play, and Panoramic Views: HBG Design's New Downtown San Diego Office
With great anticipation and enthusiasm, HBG Design announces that our San Diego team has officially relocated to new office space within the vibrant downtown cityscape, effective March 1, 2024.
“Downtown San Diego has proven to be the perfect location for our team’s growth,” says Joe Baruffaldi, HBG’s San Diego Office Leader. “This new larger downtown office space will allow us to creatively thrive as we continue to innovate the design of unique hospitality, entertainment, and mixed-use experiences, in San Diego, along the West Coast, and nationally.”
HBG Design San Diego’s new office address is:
1 Columbia Place
401 West A Street
Suite 700
San Diego, CA 92101
Phone: 619-858-7888
That View Though!
Perched on the 7th floor, our new downtown office offers panoramic vistas of the stunning San Diego Bay, the bustling San Diego International Airport, and the lush expanse of Balboa Park. Designed with collaboration in mind, our open office environment fosters seamless idea-sharing and teamwork among coworkers. Featuring expansive workspaces, high ceilings, and an open floor plan, HBG Design's San Diego office is a testament to our commitment to connectivity and creativity. Embracing our brand aesthetic, the office design seamlessly integrates features and zones that visually and physically unite employees, embodying our design-driven culture and fostering a vibrant atmosphere of innovation.


Inspired in Little Italy
1 Columbia Place is nestled in the heart of San Diego’s Little Italy, a vibrant and bustling community brimming with charm, culture, and delectable culinary delights. For a midday escape or a post-work retreat, Little Italy offers the perfect respite for HBG staff. Whether it's a leisurely lunch break at a charming sidewalk café, unwinding after a long day at the office with a stroll along the picturesque waterfront, or a visit to one of the neighborhood's many wine bars or craft breweries – Little Italy has it all!

Elevating the Workplace Experience
1 Columbia Place also boasts a host of amenities designed to enhance the professional and personal lives of our team members. From a bustling café to a serene rooftop terrace, these communal public spaces offer the perfect blend of productivity and relaxation. Our San Diego team will be able to stay active in the state-of-the-art fitness center and find moments of respite in the private outdoor spaces.


We’ve Come a Long Way in San Diego!
HBG’s San Diego office opened in 2016 on the heels of winning the commission for a multi-million-dollar resort expansion at Sycuan Casino Resort in East San Diego County. That win launched the firm’s ability to make the California dream a reality. Our core San Diego architecture and interior design leadership (the OG’s as we call them) have built HBG’s formidable presence on the West Coast. The San Diego office tripled in size during its first year of operation and has been growing ever since. This move to One Columbia Place allows us to keep up with that pace of growth.
We’re a recognized San Diego Business Journal ‘Best Place to Work’ and three of our ‘OGs’ were recently touted as San Diego ‘Leaders of Influence in Architecture and Design’. Technology allows HBG’s San Diego, Memphis, and Dallas offices to work interconnectedly to deliver project designs over the miles, and regular gatherings, community volunteering, and professional education events bring us together through camaraderie and continuous learning!
Lucas Oil Live: Excellence in Event Venue Design
Introducing Lucas Oil Live at Winstar World Casino & Resort, a world-class entertainment event venue designed by HBG Design.
Within the Dallas/North Texas resort market, this groundbreaking venue sets a new standard for live performances, blending cutting-edge design with operational efficiency to create a symphony of entertainment.
Guests step into the realm of Lucas Oil Live, where every element is meticulously crafted to amplify the energy pulsating from within. From the moment patrons set foot in the 6,500-seat amphitheater-style arena, they are enveloped in an immersive journey unlike any other. The design narrative unfolds with dynamic LED-lit concourses, guiding patrons towards the heart of the action while mirroring the rhythmic flow of music that awaits them.

Drawing inspiration from the rebellious spirit of rock and roll, Lucas Oil Live exudes a vibrant aesthetic that resonates with the soul of amplified music. Bold angles, colored lights, and distinctive glass elements converge to create a beacon of rock and roll rebellion, distinguishing this venue as a destination experience within the Winstar Campus.


At the core of HBG Design's design philosophy lies a unwavering attention to detail, evident in every aspect of Lucas Oil Live. From the rebellious angles of the architecture to the streamlined customer experience at concessions, every element is carefully curated to ensure that guests can fully immerse themselves in the magic of live entertainment.

The design team's commitment to operational excellence extends beyond the stage, with innovative solutions designed to accommodate a diverse range of events. Whether patrons are enjoying a concert, MMA boxing match, or banquet seating, the venue seamlessly adapts to meet the dynamic demands of any occasion.

And for those seeking the ultimate VIP experience, the Club Level and VIP area offer unrivaled views and luxurious amenities, ensuring that every aspect of the entertainment experience is indulgent and unforgettable.
HBG Design Welcomes Ray Mabry, AIA, as Dallas Office Leader
HBG Design Welcomes Ray Mabry, AIA, Industry Veteran as Dallas Office Leader and Principal for its National Hospitality Practice
HBG Design is pleased to announce that Ray Mabry, AIA, LEED AP BD+C, has joined the firm’s national hospitality practice as HBG’s new Dallas Office Leader and Principal. Ray originally hails from Abilene, Texas, and is a long time Dallas resident. His 24-year career in architecture has taken him across the country and around the world as a design leader, working for the last twenty years with HKS Architects in Dallas. Ray will serve HBG Design clients as Principal-in-Charge and Project Manager.

“Ray is a veteran of leading complex projects in the hospitality and entertainment market sector, making him a perfect fit to lead HBG’s projects in the space,” says Nathan Peak, AIA, LEED GA, Practice Leader at HBG Design. “He is committed to leading HBG’s Dallas Office with great passion and enthusiasm as he forges new frontiers in the national hospitality and entertainment industry and helps HBG cement our footprint in the Dallas metro area professional community.”
Ray brings a wealth of design leadership and project management experience in the commercial hospitality industry for clients under most major brand flags in both urban and resort locations. His experience in the gaming sector also includes commercial gaming projects mainly in Las Vegas and Asia for various operators, and most recently MGM National Harbor. Ray has a project portfolio that spans across Europe, Asia, South America, the Middle East, and the Caribbean and has been instrumental in delivering brand hospitality designs that include the Hotel Drover in the historic Fort Worth Stockyards and both The W Hotel and Omni Hotel in Nashville, Tennessee.
As Dallas Office Leader, Ray will deepen his specialized focus on premium and luxury brand hospitality, gaming/entertainment, and conference/event venue design.
“I share HBG Design's philosophy of crafting memorable experiences”, says Ray. “I take great joy in designing places where guests can unwind and escape from their daily lives, while providing the best possible experiences to my clients and their guests."
Hadsten Solvang: Hotel Transformation in the Heart of Wine Country
The Hadsten Solvang, Tapestry Collection by Hilton, is a charming 69-guestroom, 5-suite, two-story boutique hotel property located in the heart of Solvang, California, a Danish-inspired village in the Santa Ynez Valley just north of Santa Barbara. The area is known for its wine country tourism and delicious food and beverage offerings. Read more below about the HBG's Hadsten Solvang Hotel Transformation.
Previously known as Hadsten House, this 1970’s era motel-style property underwent a thoughtful renovation and a rebranding under the ownership of the Santa Ynez Band of Chumash Indians, in collaboration with Direct Investment Capital Enterprise.
HBG Design led architecture, interior design/FF&E design, and construction administration for the extensive 33,413 square-foot transformation of the property to achieve a unique hotel concept geared towards group lifestyle travelers.



The Hadsten Solvang project is a transformation of a 1970’s Old Danish style hotel in wine country into a ‘Danish Modern’ boutique hospitality experience, featuring new indoor-outdoor bar and lounge amenities.


Tapestry Collection by Hilton represents an upscale portfolio of hotels that offer guests unique style and vibrant personality. Each handpicked property encourages guests to explore their local area, seek their adventurous side and create an authentic connection with the destination. The Hadsten Solvang, Tapestry Collection by Hilton brings a cool vibe to its authentic ambiance enabling guests to create their own travel story by immersing themselves in the hotel’s on-property food and beverage, fitness, and leisure offerings, or travel off the beaten path to explore the local wineries, vineyards, and tasting rooms.
Read about another HBG-designed Hilton property: the Canopy by Hilton Downtown Memphis Hotel.
Design Thinking: Resort Experiences for the Getaway Guest
Crafting Unforgettable Getaway Experiences: HBG Design's Expertise in Casino Resort Design
Welcome to HBG Design's exclusive Guest Journeys series, where we unravel the art of designing unforgettable experiences for casino resort guests. We are shining a spotlight on the getaway guest, exploring the key elements they seek when choosing their ideal weekend escape. As experts in hospitality and entertainment projects, HBG Design brings you four key elements we consider when designing for the getaway guest.
https://youtu.be/pXOo-XgNTtk
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Elevated Gaming Experience:

Eagle Mountain Casino, Porterville, California For guests seeking a gaming-centric resort, HBG Design emphasizes creating a vibrant, immersive casino atmosphere. From arrival to departure, our goal is to elevate excitement, energy, and imagination, leaving guests eagerly anticipating their return.
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Escapism in Amenities:
We understand that guests in search of a getaway crave enticing amenities. Our resorts feature immersive pool experiences, on-site concert venues, and world-class spas. In-house concert venues inject an exciting energy, providing a dynamic live entertainment component that enhances the overall resort experience. -
Strategic Amenity Adjacencies:

Oaklawn Racing Casino Resort, Hot Springs, AR HBG Design ensures that resort layouts are intuitive, facilitating easy navigation between gaming areas, accommodations, and entertainment venues. Clear wayfinding signage and well-planned amenity adjacencies ensure seamless access for all guests. We consider the flow of energy within the casino, creating distinct zones with varying atmospheres to cater to different preferences.
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Luxurious Accommodations:

Four Winds South Bend Casino, Hotel and Spa - VIP Suite Our commitment to excellence extends to opulent and comfortable accommodations that exude luxury while providing the comforts of home. From suite-style rooms to high-end furnishings and modern amenities, we design premium experiences that resonate with our guests.
Join us in this exciting journey of creating unparalleled getaway experiences. At HBG Design, we continue to set the standard for excellence in casino resort design, ensuring each guest's escape is nothing short of extraordinary. Stay tuned for more insights and innovations as we redefine the art of hospitality and entertainment design.
Announcing Our New Senior Associates and Associates!
Announcing our new 2023 staff promotions! HBG Design is proud to announce that seven established HBG employees have been elevated to the positions of Associate and Senior Associate at the firm. This announcement marks another step forward in HBG Design’s strategic plan to grow its next generation of leaders, ensuring our practice's longevity far into the future.
These seven individuals have each demonstrated leadership, not only in their role but, perhaps most importantly --- in the way they create an environment where others in the firm can learn, grow, and contribute great things.
These newly elevated employees foster ingenuity; they listen, teach, and invest in themselves to grow and develop those who work with them. That is the truest mark of a leader – to heed the calling not only to reach for excellence on your own but to have the desire and ability to create opportunities for others to thrive.

Announcing our new Associates:
Thor Harland, AIA, Associate / Lead Architectural Designer
Thor has created a significant impact on the design narrative at HBG Design. Inspired design is at the heart of our purpose; Thor embodies this ethos with a depth that resonates. Thor's distinctive, lyrical approach to design serves as a pivotal force. His work embodies elegance and simplicity; it is fluid and graceful, rich in concept, and steeped in contextual relationships that evoke a sense of place. Thor communicates design by telling visual stories, helping clients embrace the vision behind the design through artfully nuanced drawings and conceptual diagrams. He doesn't merely present design, he encapsulates a thoughtful dialogue that resonates with both architects and clients alike.
Wielding vision, innovation, and a steadfast commitment to advancing HBG’s position as an industry leader, Thor’s passion for design, spanning architecture to interiors, injects a holistic perspective into every project. What distinguishes him most is his ability to navigate beyond design constraints, composing solutions that are not only cost-effective but remain true to the overarching vision. Thor has been promoted to Associate at HBG Design. Congratulations, Thor!
Nathan Blair, AIA, Associate / Lead Architectural Designer
An integral part of our success, Nathan is expanding horizons in our San Diego office. Bringing people together while demonstrating an unwavering passion for design execution are Nathan’s superpowers. He’s helped transcend the miles between teams in different office locations by aligning everyone together and uniting our project teams across the continent.
Under pressure, he's the embodiment of professionalism and leads teams with contagious positivity. His influence doesn't stop at the end of the workday; Nathan represents HBG at local business and design community events participating in after-hours gatherings supporting The Downtown San Diego Partnership and Friends of San Diego Architecture. Nathan has been promoted to Associate at HBG Design. Cheers to Nathan's Achievements!
Tava Frazier, IIDA, NCIDQ, LEED AP, Associate / Interior Designer
Tava Frazier has been promoted to Associate at HBG Design. She’s not only a highly skilled leader, but she has an extraordinary ability to adapt to a variety of project roles and responsibilities quickly. She has a gift to see beyond the strict definition of a project role, and adjust her focus on what the project needs to be successful. One moment, Tava may be an Interior Design Project Architect, who takes the reins and leads as the project manager. Or, her role might be Interior Design Project Manager, who also juggles the responsibilities of a project architect.
Without exception, Tava always brings exceptional efficiency and commitment to her projects. A dedicated mentor, Tava advocates for those she sponsors, seeking out opportunities for junior staff to learn new skills, build deep industry knowledge, and shape an immersive career experience at HBG. Congratulations, Tava!
Morgan Streitmatter, Associate / Human Resources Manager and Memphis Office Manager
Morgan is the epitome of designing a career experience, showcasing versatility and excellence in diverse facets of operations, office management, and communications. Morgan's career journey has touched various aspects of our operations, and her impact has been transformative. As the senior member of our Office Management team, Morgan played a pivotal role in creating a unified "One HBG" office structure. Her dedication led to the implementation of consistent operating procedures and standards across all three nationwide HBG locations.
Morgan's shining moments come to life in her role as Human Resources Manager. Her business acumen and steadfast work ethic have not only helped foster a more positive work environment, but her empathetic leadership has also elevated each employee’s experience with Human Resources. Morgan's journey from being a part of the team to leading it is nothing short of inspiring. Her dedication, strategic vision, and commitment to excellence have propelled her into a leadership role where she continues to make a profound impact on our organization. Congratulations, Morgan!
Announcing our new Senior Associates:
Ferran Espin, AIA, NCARB, Senior Associate / Project Architect
As a Project Architect at HBG Design, Ferran leads many of the firm’s largest and most complex entertainment and hospitality projects. He conveys intricate concepts straightforwardly, instantly instilling confidence among his peers, clients, and consultant/contractor teams. Ferran has exceptional character and has earned the trust and attention of HBG clients due to his direct, composed communication and his prolific technical acumen. He is a driving force behind the delivery of recent large-scale HBG projects.
Ferran exemplifies project and people leadership at HBG. He has a flair for making personal connections and is a passionate, committed advocate for the growth of his team members. As a trusted mentor, Ferran is always seeking to educate and inspire others with wisdom imparted in a direct and soothing communication style. Congratulations, Ferran!
Dana Ramsey, CPSM, Senior Associate / Director of Marketing
With 10 national SMPS Marketing Communication Awards and 2 regional ADDY Awards under her belt, Dana contributes her 25 years of marketing and communication experience, insight, and creativity to HBG. Her strategic thinking and talent for creating compelling content and messaging have made a lasting impact on the firm.
Dana is infinitely curious and instigates meaningful change, perpetually seeking ways that add value to HBG’s processes. An intuitive, empathetic listener, her 18-year journey at HBG has been marked by an intense spirit of teamwork and collaboration as she guides the marketing team in the creation of high-impact promotional campaigns and effective project pursuit messaging. Congratulations, Dana!
Jeff Phipps, Senior Associate / IT Director
Jeff Phipps began his journey at HBG supporting a single office. Today, he's the backbone of three thriving offices nationwide, supporting over 100 team members. His leadership across all aspects of IT influences everyone and everything at HBG - from hardware to software, connectivity to cybersecurity. He's not just a troubleshooter; he's a strategic thinker, meticulously planning budgets, maintaining equipment, and ensuring our technology and infrastructure advance and are seamlessly integrated into our workflow.
Sometimes IT can seem like a never-ending rollercoaster, but Jeff maintains his signature calm, positive and helpful attitude every day. He’s our IT symphony leader, ensuring every HBG employee has the tools they need to excel in their own role. Perhaps the most remarkable thing about Jeff is how he leads through service and support. He embodies the spirit of HBG – thriving on collaboration, innovation, and unwavering support for the collective HBG team.
We are so proud of this group and the entire team of HBG next-generation leaders who continue to raise the bar and move the firm to new heights.
Nathan Peak, AIA, LEED GA
Practice Leader
HBG Design












We understand that guests in search of a getaway crave enticing amenities. Our resorts feature immersive pool experiences, on-site concert venues, and world-class spas. In-house concert venues inject an exciting energy, providing a dynamic live entertainment component that enhances the overall resort experience.

