“Wellness isn’t a luxury anymore—it’s a baseline expectation for hotel and resort guests,” comments Landon Shockey, ASID, Senior Interior Designer and Spa and Wellness Thought Leader at HBG Design. “The most successful environments are both sensory-rich and versatile—crafted to evolve with guest needs while creating meaningful, wellness-infused experiences. From thermal spa suites that flex between private and social settings, to treatment rooms designed for emerging wellness modalities, to spaces that transition from daytime retreat to high-energy venue at night, today’s wellness amenities must support how guests want to feel, move, and reconnect to themselves, but on their own terms.”
Hotel was designed by HBG Design to Redefine Hospitality in the Midwest Region
Gun Lake Casino Resort has officially opened the doors to its striking new 15-story resort hotel tower. It's an eye-catching, experience-forward destination. The transformational expansion marks a new era for the property. It sets a bold benchmark for luxury, entertainment, and wellness in the Midwest.
With 252 guest rooms and suites, a tropical year-round atrium known as the Wawyé Oasis, a new spa and wellness retreat, and elevated dining and entertainment offerings,the expansion solidifies Gun Lake Casino’s position as a leading superregional resort destination.
“This project is a powerful expression of vision, identity, and hospitality innovation,” said Nathan Peak, AIA, Principal and Practice Leader at HBG Design. “Every aspect of the hotel and spa was designed to immerse guests in comfort, nature, and a sense of year-round escape—right here in West Michigan.”
A Destination That Begins with Engineering Ingenuity
The soaring hotel tower—visible from over a mile away along Highway 131—isn’t just beautiful; it’s built to last. To support the hotel and adjacent Wawyé Oasis, the team installed 263 caissons, each up to eight feet in diameter and drilled as deep as 180 feet into the ground, ensuring long-term structural integrity for the towering facility.
“Creating this level of verticality and complexity on site required an incredible effort between design, engineering, and construction,” said Paul Bell, AIA, Principal and Project Manager at HBG Design. “We had to integrate cutting-edge solutions at the foundation level to support the vision above.”
Natural Inspiration, Modern Comfort
HBG Design’s architectural and interior design concepts were deeply inspired by the surrounding landscape. The tower’s tinted glass façade captures natural light throughout the year, while earth-toned materials and layered metal panels ground the building within its rural Michigan context. At night, LED lighting animations bring the tower to life, adding energy and vibrancy to the entire resort.
“We wanted guests to feel like the entire property had always been planned this way—from the earliest expansions to today,” said Peak. “That level of cohesion elevates the guest experience and builds a sense of place.”
Inside the Experience: A Luxury Journey
From the moment guests arrive beneath the porte-cochère, they’re welcomed into a richly detailed environment. The hotel’s double-height lobby features a living green wall behind the reception desk. Just steps away, a stylish lobby bar offers an inviting social atmosphere, with window views into the lush tropical greenery of the Wawyé Oasis—bathed in natural light streaming through its expansive 29,000-square-foot glass atrium ceiling.
Each of the 252 guest accommodations—including 221 guestrooms, 31 suites, and the exclusive Ogema Suite—draws from a warm, natural palette inspired by Michigan’s landscape. Spacious layouts and large windows offer unobstructed views of the surrounding countryside and the Oasis below.
The two-story Ogema Suite—the crown jewel of the hotel—spans 3,368 square feet and features an in-suite elevator, two bedrooms, multiple entertaining spaces, a full bar, billiards table, and double-height windows with panoramic views. As Gun Lake CEO recalls: “One high-end guest, familiar with top-tier penthouses in Las Vegas, called it “beyond expectation.””
Living Well: MnoYé Spa Retreat and Fitness
Located on the lower level of the hotel, the MnoYé Spa Retreat—named after the Potawatomi word for “living well”—offers a private, tranquil counterpoint to the energy of the casino and Oasis. Guests can enjoy:
Six massage treatment rooms with customizable lighting and soundscapes
A full-service nail salon
A state-of-the-art fitness center with Peloton bikes, treadmills, and weights
An aquathermal spa pool with gooseneck massagers and bubble massage benches
Rounding out the resort experience are upgraded F&B and entertainment venues, including:
Sandhill Café – A refreshed 137-seat, three-meal restaurant offering comfort classics and all-day breakfast. The design features custom crane-inspired artwork and a sculptural wood and glass wall inspired by sandhill crane feathers.
Renovated Casino Center Bar – A dynamic, centrally located bar on the gaming floor redesigned for greater social energy, accessibility, and ambiance.
These new amenities provide the perfect balance to the resort’s gaming offerings, creating opportunities for relaxation and reconnection throughout the guest journey.
A Vision Realized
From the underground caissons to the penthouse views, every detail of the new Gun Lake Casino Resort Hotel reflects intentional design and collaborative execution.
“It’s been an incredible honor to help bring this vision to life,” said Bell. “This isn’t just a resort expansion—it’s a transformative destination with heart, story, and staying power.”
With this major milestone, the Gun Lake Tribe and Gun Lake Casino continue to deliver on their bold long-term vision for the region—one guest experience at a time.
What a fantastic week in San Diego at the 2025 Indian Gaming Association Tradeshow and Conference (IGA)! Our team made a bold statement this year, showcasing HBG Design’s thought leadership, immersive exhibit design, and next-level hospitality.
Educational IGA Conference Panel
We kicked things off with a packed house at our educational session, “Scaling Your Casino Operations for Success,” which drew over 75 attendees! The panel was expertly moderated by our very own Danny Valle, Principal, and featured a powerhouse group of speakers:
Jon Greendeer, President, Ho-Chunk Nation
Evan Anderson, Director of Preconstruction, Connect Advisors
Robert Blankmeyer, Operations Manager, PCL Construction Services Inc.
The panel offered incredible insights into the challenges and strategies behind expanding and optimizing casino operations—from capital planning to execution.
A Booth to Remember
We debuted our new interactive tradeshow booth, located right near the entrance—and you couldn’t miss it! A jumbo screen showcased some of our most exciting recent projects, and a touchscreen kiosk gave attendees a deeper dive into HBG’s Event Center Design portfolio, the Gun Lake Casino expansion, Pool and Spa concepts, and our master planning expertise. A big shoutout to Kelly DeVine, Ray Mabry, and Joe Baruffaldi for representing HBG at the booth and connecting with clients and industry partners throughout the show!
Party on the Harbor
Of course, no IGA week would be complete without our legendary industry party, and this year’s event was one for the books! We co-hosted with FS Advisors, Connect Advisors, Western Alliance Bank, Procopio, GMA, and Yates Construction aboard the Adventure Hornblower, a 3-story yacht docked in the beautiful San Diego Harbor. Over 500 guests joined us for cocktails, networking, and stunning sunset views from the open deck. It was truly a night to remember!
From our high-energy panel to our eye-catching booth and unforgettable party, the 2025 IGA Tradeshow was a huge success that continues to position HBG Design as a top firm in Indian Gaming. Big thanks to everyone who helped make this event a standout moment for our team and our brand!
Long-term growth planning helps tribal and financial clients uncover new investment opportunities and highlight the importance of strategic design-thinking from the very start.
“It’s all about planning smarter, thinking long-term, and making well-informed decisions. After all, as the saying goes, it’s easier to erase pencil than concrete.” - Kelly DeVine, Principal, HBG Design
Jan/Feb 2025
- INDIAN GAMING MAGAZINE -
By Kelly DeVine, as seen in Indian Gaming Magazine:
As we look ahead, we’re seeing tribal clients continue to tap into their deep expertise in casino development, expanding into new markets and project types, introducing exciting amenities, and even reimagining what next-gen casinos can be. These ventures reflect the resilience and forward-thinking spirit that have always defined tribal enterprises.
It’s all about planning smarter, thinking long-term, and making well-informed decisions. After all, as the saying goes, it’s easier to erase pencil than concrete.
We’re noticing a big uptick in requests for 20-year master plans. These plans help tribal and financial clients uncover new investment opportunities and highlight the importance of strategic design-thinking from the very start. Casino developments are often decades-long endeavors, involving careful coordination with environmental impact studies, land-use planning, and navigating approvals at multiple levels. Balancing economic factors, competitive dynamics, and community priorities is no small task. Starting early and thinking big—considering everything from market trends to land-into-trust requirements—lays a foundation for adaptable strategies that can evolve with changing conditions.
Another interesting shift we’re seeing is in how casinos are designed and built to meet evolving economic and customer needs. There’s a growing trend toward more open and streamlined gaming floors that maximize flexibility for slot machine placement. Sportsbooks and sports betting are also taking center stage, often integrated with other entertainment features right on the casino floor. This blending of spaces activates the entire area, driving revenue while creating a dynamic, immersive experience for guests.
On the construction side, new methods like cold-form metal framing and stick-built delivery are gaining popularity. They’re cost-effective alternatives to traditional materials like post-tension concrete, allowing operators to get more value without sacrificing quality or style. These innovations are a win-win for owners and guests alike.
Celebrating its first full year in operation, the Tule River Tribe's relocation of its Eagle Mountain Casino from the original reservation location to a more accessible and visible site in Porterville, California, represents a significant milestone in the tribe’s history. Driven by a blend of strategic, economic, and site motivations, the casino relocation became a transformative initiative that unlocked new opportunities for community growth and market differentiation through cultural integration. Featuring architectural and interior design by HBG Design, the new Eagle Mountain Casino is well-positioned to capture vast market opportunities from local customers and traffic traveling among the region’s major cities.
Drawing from unique regional elements and the tribe’s rich cultural heritage, the design team at HBG Design set out to create an entertainment escape with an authentic sense of character that connects people to place. The new Eagle Mountain Casino provides over 100,000 square feet of amenity features that include 1,750 slots, 20 table games, multiple dining venues including the Ember center bar, the Redwood Taphouse, The River Steakhouse, the Acorn Diner, Yokuts Coffee House, and the Cedar Food Court, as well as a 2,000-seat event center. These amenities not only enhance the casino's entertainment appeal, but also address community wishes, such as meeting a need for a large venue space that could cater to sporting and entertainment events.
Inspired by relaxed lodge aesthetics, the casino’s design expression exudes a sense of comfort, approachability, and hospitality. The tribe’s indigenous homeland is where the Great Sequoia tree grows. The Sequoia’s canopy, trunk, and roots became inspirational elements to link the story of the tribe's culture and heritage to the design aesthetics, from the arrival experience to the art, patterns, and imagery within. Soaring vertical features recall the majesty of the Giant Sequoia and the Golden Eagle. Entry water features and flowing forms recall the winding Tule River and organic curves of nature.
Inside, guests are greeted by a grand redwood carving of the tribal Big Foot pictograph, known as “Big Foot Hairy Man”, symbolizing the tribe's deep-rooted traditions. Carved by Bill Farmer, a Tule River Tribal Member, the material for the Big Foot carving came from a giant Redwood that had fallen across one of the roads on the Tule Reservation.
Historical tribal basket patterns adorn custom pendent light fixtures, ceilings soffits, and custom terrazzo floor medallions, serving as a wayfinding guide toward the entertainment offerings within.
The Flight of the Butterfly and Quail Tufts is a prominent Tule River tribal motif that intertwines through the casino culminating at the Ember Bar ceiling soffit with a silhouette mountain design that mimics the regional landscape. The vertical Ember bar design represents the elements of wood and fire, symbolizing hospitality, a place where the community can gather, relax, and socialize.
The HBG Design team is honored to have worked alongside the Tule River Tribe since 2015 in the design and delivery of the new Eagle Mountain Casino. Throughout the process, Tule River stakeholders immersed HBG designers in tribal culture and heritage research and graciously embraced conceptual storytelling as it extends into the architectural and interior design aesthetic. This personal integration creates a one-of-a-kind, memorable experience for Eagle Mountain Casino guests. #Eagle Mountain's Successful Year One
Located in Thackerville, OK, WinStar World Casino and Resort attracts visitors from Oklahoma, North Texas, and the bustling Dallas metro area, just 90 minutes away. This strategic location has fueled WinStar's growth, tapping into the vibrant urban market of one of the country’s fastest-growing regions. Recently, WinStar completed its largest non-gaming expansion in the property's 30-year history.
Expansive New Amenities at WinStar World Casino and Resort
The new expansion covers nearly 20 acres of event, pool, hotel, and spa amenities, all opened within the past year.
“The new 6,500-seat Lucas Oil Live, the 304-key Spa Tower, WinStar Spa, and the five-acre Cascades pool complex were all developed in response to market and guest preferences," says Jack Parkinson, President of WinStar. "Our aim is to create a well-rounded resort environment catering to traditional gamers and guests seeking immersive non-gaming experiences.”
From Bingo Hall to Global Hospitality Leader
Originally opened as a bingo hall in 1994 and expanded in 2003 as WinStar Casino, the property has continually evolved. Owned and operated by the Chickasaw Nation, WinStar offers over 10,500 electronic games, 100 table games, and more than 1,700 guestrooms, earning the title of 'The Biggest Casino in the World.'
“Our strategic branding partnerships, like with Lucas Oil, and our long-standing design collaboration with HBG Design, have shaped WinStar's innovative evolution,” adds Parkinson.
Lucas Oil Live, a 6,500-seat venue, has been nominated nine times for the American Country Music Awards 'Casino of the Year - Theater.' "Country music remains a highlight of our performance lineup," Parkinson explains. "Lucas Oil Live offers an enhanced event experience for our customers."
Designed with the energy of rock and country music, Lucas Oil Live features a state-of-the-art audio-visual system and amphitheater-style seating. “The vibrant design and advanced technology make every performance unforgettable,” says Rob Jurbergs, Principal Architectural Designer at HBG Design.
Session House Gastropub and VIP Amenities
Session House Gastropub offers pre-and post-event dining, connecting the event center excitement with the serene Spa Tower and WinStar Spa amenities. The exclusive club seating level, complete with a private lounge, full bar, and kitchen, enhances the guest experience.
The new 230,000 square foot Spa Tower, featuring a 26,000 square foot European-style spa, has become a popular destination for wellness enthusiasts. “The spa offers communal experiences, including a VIP Party Suite and coed aqua thermal area with a hydrotherapy tub and ambient experience shower,” says Landon Shockey, Lead Interior Designer at HBG Design.
Spanning over five acres, Cascades pool complex offers a vibrant outdoor retreat. “The design features wading and lounge pools, semi-private cabanas, and bar pavilions inspired by ocean currents,” says Jurbergs. The upper tier is reserved for VIP guests, offering exclusive amenities like a private kitchen, dining area, and pool entry.
Relentless Focus on Unforgettable Experiences
“Our focus on creating unforgettable experiences at Cascades, Lucas Oil Live, and the WinStar Spa reflects our commitment to exceeding guest expectations,” says Parkinson. “The national attention we've received is a testament to our vision and continuous innovation.”
HBG Design is counting down to the 2025 opening of the Gun Lake Casino Phase 5 expansion! In a series of project features with HBG Associate and Lead Architectural Designer, Thor Harland, AIA, we will focus on each of the unique amenity designs that promise to make the Gun Lake resort entertainment guest experience like no other in the regional resort market. This month, discover HBG’s intricate design of the eagerly anticipated Wawye Oasis event and pool environment at Gun Lake. The stunning climate-controlled domed structure will captivate guests, transitioning seamlessly from a serene pool oasis by day to a dynamic performance complex by night. Located in Wayland, Michigan, near Lake Michigan, the new Wawye Oasis demanded meticulous planning and innovative architectural and engineering solutions to mitigate humidity and the area’s frigid and windy weather patterns.
Watch the video to see how HBG’s complexity of design thinking transforms the Gun Lake Casino resort into an oasis of entertainment.
The Gun Lake Casino Resort Expansion will feature multiple pools inside a six-story Wawye Oasis with 32,000 square feet of space that can transform into a concert venue, banquet center and entertainment venue. The hotel will consist of 15 floors with 252 rooms including 30 suites, and a two-level suite.
Sure to become a must-see feature, the Wawye Oasis will be a resort pool by day and performance complex by night, the glass-enclosed circular structure will generate an immense sense of energy inside and out, while offering a variety of complementary entertainment and gathering opportunities for resort guests and entertainment-seekers from the region.
Location: Wayland, Michigan
Total Phase 5 Project Size: 15 story, 252 room, 30 suite hotel tower with a two-story suite on top floor; 32,000 SF pool and event center environment
Client: Gun Lake Casino and Match-E-Be-Nash-She-Wish Band of Pottawatomi
Welcome to the newly redefined Atlantis Casino at Atlantis Paradise Island Bahamas. HBG Design is thrilled to have designed this casino transformation, marrying contemporary brand aesthetics with the timeless charm of this iconic resort destination.
(All photos by Craig Lenihan/Bahamas Visual Services)
FOR IMMEDIATE RELEASE
ATLANTIS PARADISE ISLAND UNVEILS $150 MILLION RESORT-WIDE RENOVATION Redefined Atlantis Casino, The Royal Guestrooms, Paranza, and Bar Sol Debut at the Iconic Resort
PARADISE ISLAND, BAHAMAS (July 9, 2024) – Atlantis Paradise Island, the most iconic resort destination in the Bahamas and the Caribbean, has completed a $150 million resort-wide transformation, including updates to the casino, guestrooms, restaurants and lounges. The resort unveiled refashioned guestrooms at The Royal, Atlantis’ iconic towers; an entirely redefined Atlantis Casino; and Paranza, a new restaurant at The Cove, where the esteemed Michelin-starred chef Michael White brings his culinary mastery to the table. The updates emulate the ethos of Atlantis and include custom fixtures and design details evocative of the ocean and ecosystems found throughout the Bahamas. Other additions include Bar Sol, Cleito’s private gaming, Silan, Perch, the Caribbean’s first Shake Shack, FIELDTRIP, Cartier, Thistle, and coming soon, Christian Louboutin and Paradise Links mini-golf course.
“Atlantis continuously elevates the guest experience, and recent developments at The Royal, Paranza and the Atlantis Casino provide guests with upgraded, modern toucheswhile retaining the resort’s integral identity that visitors know and love,” said Audrey Oswell, President and Managing Director of Atlantis. “Atlantis’ experiential-driven programming allows our guests and visitors to create lifelong memories while visiting the resort and the Bahamas. The new designs throughout Atlantis demonstrate our commitment to providing an unsurpassed vacation experience.”
The Redefined Atlantis Casino Introduces a New Look and Bar Sol
Glass sculptures by the renowned artist Dale Chihuly in the Redefined Atlantis Casino at Atlantis Paradise Island
The 85-table, 700-game casino, one of Atlantis’ landmark features, is home to four instantly recognizable one-of-a-kind glass sculptures by internationally renowned artist Dale Chihuly. The Sun and The Moon glass installations were created specifically for the Atlantis Casino 25 years ago, uniting color, light, form, and space to deliver a uniquely immersive experience.
By re-lighting the glass sculptures and minimizing the surrounding structure, the new design interacts harmoniously with light and space, which Chihuly is known for in his work.
The custom carpet features 26 shades, drawing on the jewel tones seen in the casino’s recognizable art. Deeply saturated hues and gold accents, combined with shimmering textures and flowing lines, echo the refractions of the sea, adding a sense of place and creating a cohesive, sophisticated look.
The beloved murals throughout the casino have been artfully restored, and nearby light features have been updated to give the spaces a modern yet classic feel incorporating Atlantis’ signature design elements. The ceilings, previously covered by canopies, are now open, creating a more spacious and airier atmosphere with a clear view of the entire casino.
The central Moon Bar inside the casino has been upgraded with a circular deck, allowing guests to take a break from the action or step up to overlook the casino floor.
The Atlantis Casino has recently opened Bar Sol, inspired by the late Sol Kerzner's passion for Bahamian artists, music, and entertainment. It offers a stylish and sophisticated atmosphere where guests can enjoy a well-crafted cocktail and dance beneath a raised stage and DJ booth. The centerpiece of Bar Sol is a restored Chihuly chandelier that exudes warm gold hues, creating a unique ambiance complemented by the venue's lineup of nightly live music performances.
The entrance to the new Bar Sol is located off the Atlantis Casino floor.
In the evolving landscape of tribal gaming, non-gaming amenities have emerged as significant profit centers, enhancing the overall guest experience and driving new revenue streams. As the industry shifts towards providing comprehensive entertainment experiences, HBG Design stands at the forefront, partnering with tribal clients to innovate and tailor non-gaming amenities to meet local market demands.
WinStar World Casino & Resort: Setting New Standards
One of the most notable projects by HBG Design is the WinStar World Casino & Resort in Oklahoma. Nathan Peak, Principal and Practice Leader for HBG Design, underscores the critical role of non-gaming amenities in reinforcing overall revenues. At WinStar, HBG Design has introduced several key non-gaming elements, including the Lucas Oil Live facility. This 6,500-seat venue, offering optimal acoustics and aesthetics, caters to the Dallas/Fort Worth market and hosts top-tier performers like Miranda Lambert and Rod Stewart. This project sets a new standard for live entertainment in the region, enhancing the guest experience with VIP event lounge suites and a dynamic LED-lit concourse.
Adjacent to Lucas Oil Live is the Session House Gastropub, seamlessly connecting the entertainment venue to the new 16-story, 304-key contemporary Spa Tower hotel. This integration exemplifies how HBG Design leverages non-gaming amenities to create holistic entertainment environments that attract a diverse array of guests.
Eagle Mountain Casino: Cultural Sensitivity and Unique Design
HBG Design’s commitment to integrating tribal culture and heritage into their projects is evident in the new 105,000-square-foot Eagle Mountain Casino operated by the Tule River Tribe in Porterville, California. Nathan Peak highlights how the design reflects the tribe's cultural symbols, with soaring vertical features recalling the giant sequoia and golden eagle, and flowing forms inspired by the Tule River. This thoughtful incorporation of cultural elements creates a distinctive and immersive environment for guests, setting the casino apart in the competitive market.
Expanding Horizons at Gun Lake Casino
At the Gun Lake Casino in Michigan, HBG Design is pushing the envelope with the Wawye Oasis, a multi-purpose pool and event center atrium complex. This innovative space will offer a climate-controlled indoor environment shaped like a large sun dial, maintaining a cozy 82-degree climate year-round. The versatility of this space, transitioning from a resort pool oasis by day to a dynamic performance complex by night, exemplifies HBG Design’s ability to create multifunctional amenities that maximize return on investment.
Enhancing Convenience with Parking Solutions
Parking facilities are often overlooked but critical components of non-gaming amenities. Nathan Peak emphasizes the importance of parking structures for guest convenience, particularly in regions with adverse weather conditions. HBG Design’s strategic planning ensures that these facilities not only protect guests but also provide quick and easy access to the gaming floor, thereby enhancing the overall guest experience and contributing to the property's profitability.
Conclusion: Innovating for the Future
HBG Design continues to lead the way in integrating non-gaming amenities into tribal casinos, recognizing their crucial role in attracting diverse guests and extending their stay. By blending cultural sensitivity with innovative design and strategic planning, HBG Design helps tribal casinos create unique, immersive experiences that drive revenue and set new industry standards. As the market for non-gaming amenities grows, HBG Design remains dedicated to partnering with tribal clients to deliver tailored solutions that meet their specific revenue objectives and enrich the guest experience.
We are thrilled to announce a transformative project that promises to elevate the gaming industry and the regional economy of Beloit, Wisconsin. After years of planning and anticipation, the Ho-Chunk Nation is set to break ground on the new $405 millionHo-Chunk Gaming Beloit casino complex in fall 2024. As the chosen design firm for this landmark project, HBG Design is honored to bring our expertise in hospitality design to this exciting development.
A Milestone in the Making
The journey to this point has been long and complex, marked by the crucial approval from the Bureau of Indian Affairs in May 2022. This decision allowed for the construction of the casino on a 33-acre site at Willowbrook and Colley roads, near Interstate 39-90. The approval is the result of extensive federal processes, discussions, and negotiations between tribal representatives, local authorities, and community stakeholders. It symbolizes a significant step forward for the Ho-Chunk Nation and the city of Beloit.
Vision for a Comprehensive Entertainment Experience
Robert Mudd, Executive Director of Business for the Ho-Chunk Nation, shared his enthusiasm: “We are thrilled to advance our development plans in time for a fall groundbreaking, moving forward with the final design by HBG Design, the infrastructure work and construction. In the gaming market, our competitors are stepping up, as they should. Each offers a unique product, and that’s our aim too.”
The development will feature a 1,500-to-1,800-slot casino with 44 table games, an 18-story, 300-key hotel tower, a multi-purpose convention center, and multiple food and beverage venues. Additionally, sports betting facilities will be available, thanks to an agreement between the Ho-Chunk Nation and the state of Wisconsin. This comprehensive array of amenities underscores the project's commitment to providing an unparalleled entertainment experience.
Economic Impact and Community Benefits
The construction of Ho-Chunk Gaming Beloit is expected to span 18 to 24 months, creating an estimated 3,000 direct and indirect jobs. Once operational, the complex will offer around 1,500 permanent positions. The economic benefits extend further with revenue-sharing agreements anticipated to provide up to $3 million annually to Beloit and Rock County, supporting local infrastructure improvements and community services.
Beyond its economic contributions, the new complex will significantly enhance Beloit’s tourism and hospitality sectors. The expansive convention center and other amenities will attract business conventions, expos, concerts, and more, positioning Beloit as a regional hub for entertainment and commerce.
A Legacy of Excellence
Ho-Chunk Gaming Beloit will be the seventh casino owned and operated by the Ho-Chunk Nation in Wisconsin, joining a prestigious lineup including Ho-Chunk Gaming Black River Falls, Madison, Nekoosa, Tomah, Wisconsin Dells, and Wittenberg.
HBG Design is proud to continue our longstanding partnership with the Ho-Chunk Nation. Our expertise in designing high-profile large-scale resort destinations is exemplified in our previous projects for the Ho-Chunk Gaming brand, including expansions and renovations at Wisconsin Dells, Black River Falls, and Wittenberg. These projects, completed in 2018 and 2019, set the stage for the innovative and comprehensive design approach we bring to Ho-Chunk Gaming Beloit.
Looking Ahead
As we prepare for groundbreaking in fall 2024, HBG Design is excited to contribute to a project that promises to be a game-changer for the Ho-Chunk Nation, Beloit, and the broader Wisconsin region. Stay tuned for more updates as we embark on this journey to shape the future of gaming and entertainment in Beloit.
Each of the 252 guest accommodations—including 221 guestrooms, 31 suites, and the exclusive Ogema Suite—draws from a warm, natural palette inspired by Michigan’s landscape. Spacious layouts and large windows offer unobstructed views of the surrounding countryside and the Oasis below.
Lucas Oil Live: Entertainment and Design Excellence
One of the most notable projects by HBG Design is the WinStar World Casino & Resort in Oklahoma. Nathan Peak, Principal and Practice Leader for HBG Design, underscores the critical role of non-gaming amenities in reinforcing overall revenues. At WinStar, HBG Design has introduced several key non-gaming elements, including the Lucas Oil Live facility. This 6,500-seat venue, offering optimal acoustics and aesthetics, caters to the Dallas/Fort Worth market and hosts top-tier performers like Miranda Lambert and Rod Stewart. This project sets a new standard for live entertainment in the region, enhancing the guest experience with VIP event lounge suites and a dynamic LED-lit concourse.
At the Gun Lake Casino in Michigan, HBG Design is pushing the envelope with the Wawye Oasis, a multi-purpose pool and event center atrium complex. This innovative space will offer a climate-controlled indoor environment shaped like a large sun dial, maintaining a cozy 82-degree climate year-round. The versatility of this space, transitioning from a resort pool oasis by day to a dynamic performance complex by night, exemplifies HBG Design’s ability to create multifunctional amenities that maximize return on investment.
The construction of Ho-Chunk Gaming Beloit is expected to span 18 to 24 months, creating an estimated 3,000 direct and indirect jobs. Once operational, the complex will offer around 1,500 permanent positions. The economic benefits extend further with revenue-sharing agreements anticipated to provide up to $3 million annually to Beloit and Rock County, supporting local infrastructure improvements and community services.