As Seen in Casino Design Magazine: "Nips, Tucks, Dollars, & Cents" - HBG's Strategies for Casino Expansion in Today's Changing World
In a time of record-setting gaming revenues but persistent economic headwinds, the stakes for casino resort development have never been higher. That’s why we're proud to share that HBG Design President Nathan Peak is featured as a key voice in Casino Style Magazine’s latest article, “Nips, Tucks, Dollars & Cents,” exploring how savvy operators and designers are rethinking renovation and expansion strategies in today’s unpredictable environment.
The article outlines how operators across the country—both commercial and tribal—are navigating inflation, shifting tariffs, labor challenges, and supply chain unpredictability. Nathan Peak offers insight into how HBG Design is helping clients move forward with confidence through phased development, data-driven flexibility, and proactive sourcing strategies. As Nathan notes,
“Flexibility is built into our process, but it hinges on having a strong communication chain among the owner, architect and contractor.”
With a deep portfolio of hospitality and gaming projects across the U.S., HBG Design is uniquely positioned to guide clients through capital investment decisions that balance guest experience with economic resilience. Whether it's identifying high-performing zones within a casino footprint, maximizing revenue-generating amenities, or phasing construction to match market conditions, our integrated team of architects, interior designers, and procurement experts helps clients transform challenges into opportunities.
We’re thrilled to share that Casino Style Magazine’s Summer 2025 issue features Wawyé Oasis at Gun Lake Casino on its cover—and for good reason. As the centerpiece of the resort’s transformative $300 million expansion, Wawyé Oasis is a first-of-its-kind, indoor tropical retreat and entertainment venue designed by HBG Design to deliver a bold, immersive escape in the heart of West Michigan.
Created in close collaboration with the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians and Gun Lake Casino leadership, the new 32,000-square-foot, glass-domed atrium is more than a pool—it’s an all-season, all-occasion destination. By day, lush greenery, radiant natural light, and sparkling pools invite guests into a serene tropical haven. By night, it morphs effortlessly into a vibrant concert venue or special event space, replete with dynamic lighting, state-of-the-art acoustics, and energy that rivals the biggest entertainment hot spots.
“When you look at the array of amenities—a hotel, a spa—some of them are natural, because we’re shooting for four-diamond status or higher,” says Gun Lake CEO Sal Semola. “The big differentiator is the Oasis.”
In the article "Deep Dive", writer Marjorie Preston explores the innovation, collaboration, and vision that brought this complex new environment to life. From the dome’s engineering marvels to the intricate planning behind its multi-functional spaces, Wawyé Oasis represents a bold new chapter in resort amenity design—one that’s turning heads, drawing visitors, and redefining what’s possible in a four-season casino resort.
HBG Design is honored to be featured in the latest issue of Casino Style Magazine for our transformative design work at the iconic Atlantis Casino on Paradise Island, Bahamas.
In the feature article, “Bold Redesign Fuses Art, Atmosphere and Gaming Action,” HBG Design Principal and Interior Design Leader Emily Marshall shares how our team reimagined one of the world’s most legendary resort casinos into an immersive, energy-rich environment that seamlessly fuses Bahamian culture, contemporary art, and dynamic guest engagement.
The renovation celebrates and elevates Atlantis’ artistic legacy—including its world-renowned Dale Chihuly sculptures—through a vibrant design that re-centers art as a core component of the guest experience. Every touchpoint within the re-envisioned casino floor, from custom-designed carpet patterns to sculptural lighting and upgraded F&B venues, has been carefully choreographed to enhance movement, energy, and sensory connection.
Highlights of the redesign include:
The Moon and The Sun Chihuly masterpieces, re-lit and re-staged to create immersive focal points.
A refreshed and expanded Moon Bar and the all-new Bar Sol, blending live entertainment, Bahamian influence, and design-forward social energy.
A casino floor layout and ceiling transformation that encourages guest exploration and elevates sightlines throughout.
A palette of rich, jewel-toned hues and textures that reflect the light and rhythm of the sea.
As Marshall explains, “We approached the entire casino environment as a continuous experience... ensuring that whether guests are gaming, dining, or relaxing, they’re always part of the energy.”
This bold redesign is more than a renovation—it’s a reinvigoration of an iconic brand through HBG Design’s deeply strategic and emotionally resonant approach to hospitality and entertainment environments.
HBG Design is proud to share the latest Casino Style Magazine feature highlighting Live! Casino Louisiana—a transformative new land-based casino in Bossier City that’s redefining the regional gaming experience in North Louisiana.
Developed by The Cordish Companies and designed by HBG Design in collaboration with architect-of-record KdG, a Shive-Hattery company, Live! Casino Louisiana rises from the shell of the former Diamond Jacks property with a fresh identity rooted in bold vision and local energy. The design—led by HBG Principal Paul Bell, AIA—draws direct inspiration from the dynamic flow of the nearby Red River, informing a guest experience that is both visually fluid and emotionally vibrant.
From the moment guests arrive, they are immersed in a high-energy, art-forward environment, beginning with a show-stopping LED media ribbon that flows from the porte-cochere through the casino’s entry sequence—creating a signature Instagrammable moment that sets the tone for what’s inside.
Inside, every detail—from the vibrant, curving casino floor to the whirlpool-inspired Center Bar and the luxury of the High Limit area—is designed to evoke motion, discovery, and elevated entertainment. This project exemplifies HBG Design’s ability to create contextually inspired, guest-centric experiences that not only transform properties—but elevate their market impact.
Read more in Casino Style Magazine’s June 2025 issue to see how Live! Casino Louisiana is sparking a new era of gaming in the South—with a signature look and feel that only HBG Design can deliver.
Wawye Oasis at Gun Lake Casino Resort, Wayland, Michigan
As guest expectations rise and competition for discretionary spend intensifies, today’s regional casino resorts are boldly stepping into a new league—transforming into destination-worthy experiences that rival the best of Las Vegas. In the newly published Casino Style Magazine article, “Super-Regional Momentum,” HBG Design’s thought leader Nathan Peak explore how next-level design strategy is propelling this powerful shift across the gaming and hospitality industry.
With insight drawn from decades of experience, President Nathan Peak shares how HBG Design is helping operators craft resort environments that do far more than house gaming—they create immersive, flexible experiences that attract guests from hundreds of miles away. These are not just expansions or renovations—they are bold reimaginings of what it means to engage, entertain, and elevate the guest journey.
From high-impact, multi-use amenities like the Wawyé Oasis at Gun Lake Casino to the strategic layering of entertainment, wellness, and culinary design, HBG Design is leading the charge in shaping the super-regional resort model—one defined by purpose, placemaking, and performance.
As Dike Bacon, VP of Development for Fremont-Wright notes, “These amenities aren’t just program elements—they’re destination-makers.” And in today’s fast-evolving resort landscape, that distinction matters more than ever.
Whether you’re planning phased growth, repositioning your market presence, or envisioning a signature new guest experience, this article offers valuable perspective on the design-led strategies that are redefining success for operators across the country.
“Wellness isn’t a luxury anymore—it’s a baseline expectation for hotel and resort guests,” comments Landon Shockey, ASID, Senior Interior Designer and Spa and Wellness Thought Leader at HBG Design. “The most successful environments are both sensory-rich and versatile—crafted to evolve with guest needs while creating meaningful, wellness-infused experiences. From thermal spa suites that flex between private and social settings, to treatment rooms designed for emerging wellness modalities, to spaces that transition from daytime retreat to high-energy venue at night, today’s wellness amenities must support how guests want to feel, move, and reconnect to themselves, but on their own terms.”
What happens when you combine a perfect summer evening, savory barbecue, and the smooth, soulful sounds of Nashville’s own Saaneah? You get HBGathers+ Memphis—an unforgettable night under the stars that brought our team together in the heart of the city we love.
Held at the iconic Overton Park Shell, this year’s annual HBGathers+ event was all about celebrating connection, community, and the people who make HBG Design such a vibrant place to work. With golden sunlight fading into a warm dusk, team members and their families gathered on the venue’s elevated decks, enjoying cool breezes through the oaks and unbeatable views of the stage and each other.
From the first bite of mouthwatering BBQ to the last note of Saaneah’s effortlessly cool performance, the atmosphere was nothing short of electric—easy conversation, genuine laughter, and the kind of camaraderie that comes from years of shared creativity and collaboration.
At HBG Design, we believe in making space to celebrate each other—and HBGathers is how we do just that. Every year, each of our office locations hosts their own HBGathers event at a fun, local destination. These gatherings are a time for our teams to connect outside the studio, enjoy great food and entertainment, and just have fun together. It’s one of our favorite traditions, and a reminder that our culture is built just as much on personal connection as it is on professional collaboration.
Events like HBGathers+ are more than just a fun night out. They’re a reflection of who we are: a team that values connection, celebrates our people, and thrives on creating memorable experiences—both in our designs and in our shared moments together.
And the celebration doesn’t stop here—HBGathers events are happening in our San Diego and Dallas offices too. Stay tuned for more highlights!
Hotel was designed by HBG Design to Redefine Hospitality in the Midwest Region
Gun Lake Casino Resort has officially opened the doors to its striking new 15-story resort hotel tower. It's an eye-catching, experience-forward destination. The transformational expansion marks a new era for the property. It sets a bold benchmark for luxury, entertainment, and wellness in the Midwest.
With 252 guest rooms and suites, a tropical year-round atrium known as the Wawyé Oasis, a new spa and wellness retreat, and elevated dining and entertainment offerings,the expansion solidifies Gun Lake Casino’s position as a leading superregional resort destination.
“This project is a powerful expression of vision, identity, and hospitality innovation,” said Nathan Peak, AIA, Principal and Practice Leader at HBG Design. “Every aspect of the hotel and spa was designed to immerse guests in comfort, nature, and a sense of year-round escape—right here in West Michigan.”
A Destination That Begins with Engineering Ingenuity
The soaring hotel tower—visible from over a mile away along Highway 131—isn’t just beautiful; it’s built to last. To support the hotel and adjacent Wawyé Oasis, the team installed 263 caissons, each up to eight feet in diameter and drilled as deep as 180 feet into the ground, ensuring long-term structural integrity for the towering facility.
“Creating this level of verticality and complexity on site required an incredible effort between design, engineering, and construction,” said Paul Bell, AIA, Principal and Project Manager at HBG Design. “We had to integrate cutting-edge solutions at the foundation level to support the vision above.”
Natural Inspiration, Modern Comfort
HBG Design’s architectural and interior design concepts were deeply inspired by the surrounding landscape. The tower’s tinted glass façade captures natural light throughout the year, while earth-toned materials and layered metal panels ground the building within its rural Michigan context. At night, LED lighting animations bring the tower to life, adding energy and vibrancy to the entire resort.
“We wanted guests to feel like the entire property had always been planned this way—from the earliest expansions to today,” said Peak. “That level of cohesion elevates the guest experience and builds a sense of place.”
Inside the Experience: A Luxury Journey
From the moment guests arrive beneath the porte-cochère, they’re welcomed into a richly detailed environment. The hotel’s double-height lobby features a living green wall behind the reception desk. Just steps away, a stylish lobby bar offers an inviting social atmosphere, with window views into the lush tropical greenery of the Wawyé Oasis—bathed in natural light streaming through its expansive 29,000-square-foot glass atrium ceiling.
Each of the 252 guest accommodations—including 221 guestrooms, 31 suites, and the exclusive Ogema Suite—draws from a warm, natural palette inspired by Michigan’s landscape. Spacious layouts and large windows offer unobstructed views of the surrounding countryside and the Oasis below.
The two-story Ogema Suite—the crown jewel of the hotel—spans 3,368 square feet and features an in-suite elevator, two bedrooms, multiple entertaining spaces, a full bar, billiards table, and double-height windows with panoramic views. As Gun Lake CEO recalls: “One high-end guest, familiar with top-tier penthouses in Las Vegas, called it “beyond expectation.””
Living Well: MnoYé Spa Retreat and Fitness
Located on the lower level of the hotel, the MnoYé Spa Retreat—named after the Potawatomi word for “living well”—offers a private, tranquil counterpoint to the energy of the casino and Oasis. Guests can enjoy:
Six massage treatment rooms with customizable lighting and soundscapes
A full-service nail salon
A state-of-the-art fitness center with Peloton bikes, treadmills, and weights
An aquathermal spa pool with gooseneck massagers and bubble massage benches
Rounding out the resort experience are upgraded F&B and entertainment venues, including:
Sandhill Café – A refreshed 137-seat, three-meal restaurant offering comfort classics and all-day breakfast. The design features custom crane-inspired artwork and a sculptural wood and glass wall inspired by sandhill crane feathers.
Renovated Casino Center Bar – A dynamic, centrally located bar on the gaming floor redesigned for greater social energy, accessibility, and ambiance.
These new amenities provide the perfect balance to the resort’s gaming offerings, creating opportunities for relaxation and reconnection throughout the guest journey.
A Vision Realized
From the underground caissons to the penthouse views, every detail of the new Gun Lake Casino Resort Hotel reflects intentional design and collaborative execution.
“It’s been an incredible honor to help bring this vision to life,” said Bell. “This isn’t just a resort expansion—it’s a transformative destination with heart, story, and staying power.”
With this major milestone, the Gun Lake Tribe and Gun Lake Casino continue to deliver on their bold long-term vision for the region—one guest experience at a time.
Every spring, the Hospitality Design Expo in Las Vegas sets the stage for what’s next in the world of hospitality interiors. For HBG Design’s Interior Design team—recognized leaders in resort, casino, and entertainment design—HD Expo is more than just a tradeshow. It’s a dynamic opportunity to engage with emerging trends, discover innovative products, and strengthen connections that drive our work forward.
This year, Senior Interior Designer / Senior Associate Alexandra Milkovich, NCIDQ, IIDA, and Junior Interior Designer, Maddie Cognasso, walked the floor with an eye toward what will shape the next generation of unforgettable guest experiences. Here’s what stood out to them—and why it matters for our clients.
“HD reminds me how vital it is to stay current with trends,” says Maddie. “Our clients trust us to craft experiences that attract guests. Knowing what’s new and exciting helps us keep venues fresh, relevant, and tailored.”
Tactile, Textural, and Transportive: Top Design Trends
Across the show floor, trends pointed toward texture, tactility, and transportive aesthetics—key ingredients in storytelling design.
Fluted surfaces, 3D wallcoverings, and ribbed tiles emerged as dominant styles, offering dimension and drama.
Outdoor furniture—especially woven, corded, and rattan styles—was front and center, reflecting the growing demand for integrated indoor/outdoor experiences.
Warm, earthy materials like Saltillo tile, terracotta, and basket-woven finishes offered nods to tradition and craft.
Color palettes were bold and comforting: emerald green and blush pink maintained their presence, while navy and golden ochre brought richness and depth to FF&E and finishes.
“These finishes are more than just aesthetic—they’re cultural storytelling tools,” Alexandra notes. “Textiles and textures inspired by basket weaving or natural fibers can connect directly to the heritage and identity of many of our tribal clients.”
Products That Popped: Custom, Crafted, and Statement-Making
Both designers were drawn to custom furniture and textiles that add personality and polish to hospitality environments:
Loloey Carpets, with painterly patterning and color blends, stood out as a compelling flooring option—especially for clients who draw inspiration from natural environments or water symbolism.
Couristan’s subtle metallic fibers in carpet added depth and luxe detail, ideal for designated high-impact areas.
TileBar’s waterjet marble mosaics caught Maddie’s eye for their artistry and scale—perfect for venues that need “a piece of art” integrated into functional surfaces.
The Tuuci Ombre Blossom umbrella brought whimsy and wow factor to outdoor spaces—something Alexandra is eager to propose for the right client and setting.
Design with Purpose: Supporting Wellness, Engagement, and Revenue
From multi-generational travel reshaping hotel programming to "big impact on smaller budgets" guiding material selections, industry discussions continue to echo many of the design principles that HBG is already championing in our work.
Our team noted the buzz around:
AI in design—not to replace, but to enhance creative output
Continued emphasis on wellness-focused design
Movement toward emerging hospitality markets beyond major metros
These insights reinforce our approach: creating meaningful spaces that are responsive to guest behavior, driven by experience, and attuned to each client’s story and market goals.
Design that Resonates: Turning Trends into Experiences
Ultimately, the HD Expo affirmed something our team experiences daily: that great hospitality design is rooted in understanding both people and place.
From rattan lounge chairs and fluted tiles to culturally resonant color palettes and material finishes, today’s trends offer tools to help our clients connect with guests in more personal, lasting ways.
“Seeing applied materials and products to scale was huge,” says Maddie. “It reminds me how important it is to think not just about design concepts—but how they’ll actually be felt and experienced by the people who use them.”
Want to bring these insights into your next project?
Let’s talk. HBG Design is helping resort and hospitality clients elevate their guest experience with strategies rooted in trend awareness, cultural storytelling, and bold design thinking.
What a fantastic week in San Diego at the 2025 Indian Gaming Association Tradeshow and Conference (IGA)! Our team made a bold statement this year, showcasing HBG Design’s thought leadership, immersive exhibit design, and next-level hospitality.
Educational IGA Conference Panel
We kicked things off with a packed house at our educational session, “Scaling Your Casino Operations for Success,” which drew over 75 attendees! The panel was expertly moderated by our very own Danny Valle, Principal, and featured a powerhouse group of speakers:
Jon Greendeer, President, Ho-Chunk Nation
Evan Anderson, Director of Preconstruction, Connect Advisors
Robert Blankmeyer, Operations Manager, PCL Construction Services Inc.
The panel offered incredible insights into the challenges and strategies behind expanding and optimizing casino operations—from capital planning to execution.
A Booth to Remember
We debuted our new interactive tradeshow booth, located right near the entrance—and you couldn’t miss it! A jumbo screen showcased some of our most exciting recent projects, and a touchscreen kiosk gave attendees a deeper dive into HBG’s Event Center Design portfolio, the Gun Lake Casino expansion, Pool and Spa concepts, and our master planning expertise. A big shoutout to Kelly DeVine, Ray Mabry, and Joe Baruffaldi for representing HBG at the booth and connecting with clients and industry partners throughout the show!
Party on the Harbor
Of course, no IGA week would be complete without our legendary industry party, and this year’s event was one for the books! We co-hosted with FS Advisors, Connect Advisors, Western Alliance Bank, Procopio, GMA, and Yates Construction aboard the Adventure Hornblower, a 3-story yacht docked in the beautiful San Diego Harbor. Over 500 guests joined us for cocktails, networking, and stunning sunset views from the open deck. It was truly a night to remember!
From our high-energy panel to our eye-catching booth and unforgettable party, the 2025 IGA Tradeshow was a huge success that continues to position HBG Design as a top firm in Indian Gaming. Big thanks to everyone who helped make this event a standout moment for our team and our brand!
The article outlines how operators across the country—both commercial and tribal—are navigating inflation, shifting tariffs, labor challenges, and supply chain unpredictability. Nathan Peak offers insight into how HBG Design is helping clients move forward with confidence through phased development, data-driven flexibility, and proactive sourcing strategies. As Nathan notes,
We’re thrilled to share that Casino Style Magazine’s Summer 2025 issue features Wawyé Oasis at Gun Lake Casino on its cover—and for good reason. As the centerpiece of the resort’s transformative $300 million expansion, Wawyé Oasis is a first-of-its-kind, indoor tropical retreat and entertainment venue designed by HBG Design to deliver a bold, immersive escape in the heart of West Michigan.
With insight drawn from decades of experience, President Nathan Peak shares how HBG Design is helping operators craft resort environments that do far more than house gaming—they create immersive, flexible experiences that attract guests from hundreds of miles away. These are not just expansions or renovations—they are bold reimaginings of what it means to engage, entertain, and elevate the guest journey.
What happens when you combine a perfect summer evening, savory barbecue, and the smooth, soulful sounds of Nashville’s own Saaneah? You get HBGathers+ Memphis—an
unforgettable night under the stars that brought our team together in the heart of the city we love.
office locations hosts their own HBGathers event at a fun, local destination. These gatherings are a time for our teams to connect outside the studio, enjoy great food and entertainment, and just have fun together. It’s one of our favorite traditions, and a reminder that our culture is built just as much on personal connection as it is on professional collaboration.
Each of the 252 guest accommodations—including 221 guestrooms, 31 suites, and the exclusive Ogema Suite—draws from a warm, natural palette inspired by Michigan’s landscape. Spacious layouts and large windows offer unobstructed views of the surrounding countryside and the Oasis below.
Every spring, the Hospitality Design Expo in Las Vegas sets the stage for what’s next in the world of hospitality interiors. For HBG Design’s Interior Design team—recognized leaders in resort, casino, and entertainment design—HD Expo is more than just a tradeshow. It’s a dynamic opportunity to engage with emerging trends, discover innovative products, and strengthen connections that drive our work forward.
This year, Senior Interior Designer / Senior Associate Alexandra Milkovich, NCIDQ, IIDA, and Junior Interior Designer, Maddie Cognasso, walked the floor with an eye toward what will shape the next generation of unforgettable guest experiences. Here’s what stood out to them—and why it matters for our clients.
Across the show floor, trends pointed toward texture, tactility, and transportive aesthetics—key ingredients in storytelling design.
From rattan lounge chairs and fluted tiles to culturally resonant color palettes and material finishes, today’s trends offer tools to help our clients connect with guests in more personal, lasting ways.
